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I'm a Shopify developer with years of hands-on experience building and scaling e-commerce stores — from custom theme development to conversion rate optimization and third-party integrations. I've worked with brands like Après Nail and through platforms like Storetasker, delivering solutions that look great and perform even better.

I specialize in Liquid programming, frontend development, and UI/UX enhancement. Whether you need a full theme build, a tricky app integration, or a speed and SEO overhaul, I bring a detail-oriented approach that gets results — not just code.

I leverage AI tools like ChatGPT and GitHub Copilot throughout my workflow — drafting Liquid logic faster, QA-testing edge cases, and generating content-ready section structures. This means faster turnaround, fewer revisions, and more value for your budget.

My background spans custom store builds, GA4 + GTM tracking setups, Klaviyo integrations, loyalty app configurations, A/B testing, and cross-functional collaboration with design and marketing teams. I treat every project like it's my own store on the line.

I'm a Computer Software Engineering graduate and Growth Collective certified in Creative Website Design (Shopify). Let's build something that converts.

YourStoreMatters: The Shopify Growth Agency for Ambitious Brands.

We help established brands scale their revenue on Shopify and Shopify Plus. We don't just build stores; we build systems that sell.

Our focus is simple: High-Converting Design + Automated Customer Retention.

How We Help You Grow:

• Shopify Store Builds: We design fast, premium stores that are easy for your team to manage. No messy code, just a stable foundation for growth.

• Email & SMS Marketing: As Klaviyo Master Silver Partners, we turn your email list into a consistent revenue engine (usually 30%+ of total sales) using automated flows and segmentation.

• Subscriptions & Loyalty: We implement Recharge and Love Loyalty to turn one-time buyers into recurring subscribers.

• Pain-Free Migrations: We handle the complex move from Magento, WooCommerce, or older Shopify themes so you don't lose data or rankings.

Why Merchants Trust Us: We operate as your long-term partner, not a one-off freelancer. We are obsessed with your ROI, your site speed, and your customer's experience.

Our Certified Tech Stack: We are official experts in the tools that power modern ecommerce:

• Growth: Klaviyo, Omnisend

• Apps: Recharge, Judge.me, Loox, Shopify Flow

• Themes: Specialized in customizing premium themes like Horizon, Archetype & Out of the Sandbox Themes.

VERIFIED PARTNER PROFILE: Shopify · Klaviyo Master Silver · Rebuy Bronze · Recharge · Trustpilot · Judgeme · LoyaltyLion · TextYess Elite

Oh hey, I’m Laura 👋

For the past 8+ years, I’ve worked with small to mid-sized brands to build smarter growth systems, the kind that bring in traffic, customers, and revenue without relying entirely on ads.

My style is simple: transparency, clear strategy, and actually answering your emails. Most of my clients stick around for years.

I work with brands that make real products and care about what they’re putting into the world (not dropshipping stores or quick cash grabs).

Canadian merchants: I charge the same in USD and CAD, so you'll never have to pay for conversion.

Since 2006, Michael has been at the forefront of ecommerce innovation. After launching and scaling his first online business to significant revenue and earning recognition in Internet Retailer's Second 500, he sold the company in 2015.

Now Michael dedicates his expertise to helping other entrepreneurs succeed, combining deep technical knowledge with proven strategic insights gained from real-world experience.

His services Include: E-commerce Consulting, Shopify Development, Automated Email Marketing, Website Migration, AI integration & Visibility, Website Audits, and Amazon Optimization.

He utilizes AI for the following Site Pre-Design, Customer Service and Shopping Agents, CRO, Descriptions, Icon/ Graphic creation, Market Research, and more as he finds additional uses that add speed and value.