We’re a London-based Shopify e-commerce agency partnering exclusively with luxury brands, enterprise clients, and ambitious D2C companies. Most agencies build stores. We build strategic advantages for clients who need measurable returns and are ready to leverage the power of Shopify as a platform and engine for growth. We approach every project as a business challenge first, a technical challenge second. Before designing or writing code, we immerse ourselves in your commercial objectives and customer behaviour, ensuring every decision ties to measurable outcomes. Our technical excellence in visual/UX design, bespoke theme development, complex app integrations, headless commerce, and merchant operations is paired with strategic ecommerce thinking that challenges assumptions. We work with brands that have ambitious growth targets and view e-commerce as a strategic asset. We measure success by your metrics: conversion rates, average order values, and customer lifetime value. If you’re ready for a conversation about your goals and how we can deliver them for your business.
Shopify Speed Optimization Services
Most slow Shopify stores weren't built slow. They got slow one app, one tracking tag and one autoplay video at a time, and nobody kept track of the total. Shopify speed optimization is the work of measuring what each of those costs and removing, deferring or rebuilding the expensive ones.
The work centres on Core Web Vitals, Google's three measures of loading speed, responsiveness and layout stability, plus the apps, images, fonts and theme code behind them. It isn't a redesign: if the theme itself needs replacing, that's custom theme development. And if pages load quickly but don't sell, you need conversion work, not speed work.
On shopexperts, 703 experts list speed optimization (September 2026). Compare them below, and ask each one how they'll measure the result before you ask what it costs.
Top-rated Shopify speed optimization experts and agencies
I help Shopify and Shopify Plus brands increase revenue by fixing the highest-leverage parts of the funnel. Product pages, cart experience, checkout flow (within platform limits), site speed, and UX. Why clients work with me: I’m not “design-only” or “dev-only.” I combine CRO analysis, UI/UX design, and performance-first implementation - so changes aren’t just “prettier.” They ship cleanly, load fast, and can be measured in GA4. My approach: Audit → prioritized roadmap → implementation → measurement Core services: CRO & UX audits (GA4 funnels, heatmaps, session recordings) PDP/collection/cart optimization (conversion + theme architecture) Speed & Core Web Vitals improvements (render-blocking cleanup, image strategy, JS reduction) Custom theme development (Figma → Shopify, modular Liquid/JSON) Shopify migrations (staged rollout, SEO preservation, QA + rollback plan) Technical stack: Shopify/Shopify Plus, Liquid, Hydrogen, JavaScript (ES6+), GA4, A/B testing tools, Figma. No page-builder bloat. No app stacking. No fragile workarounds - just clean code your team can maintain. Send your store URL + goals — I’ll reply with the highest-impact opportunities and the key risks to address first.
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Friction Studio — Conversion-Led Shopify Development for Ambitious Brands Friction Studio is not just a Shopify agency — we are strategic partners for DTC and eCommerce brands that want stores built to perform, scale, and convert. We don’t simply deliver a website; we engineer Shopify systems that elevate revenue, reduce friction, and strengthen customer experience. We help established and scaling brands unlock higher growth by combining conversion-driven design with robust Shopify engineering. Our focus is simple: high-impact UX, scalable development, and business outcomes that matter. How We Help You Grow: Custom Shopify & Shopify Plus Builds — Premium, performance-focused stores designed for long-term scalability. Conversion-Focused Redesigns — Strategic UX and merchandising upgrades that increase conversion rates and AOV. Platform Migrations to Shopify — Seamless transitions from legacy systems without data loss or SEO setbacks. Performance & Speed Optimization — Technical tuning to improve user experience and search performance. Landing Page & CRO Systems — Revenue-driven landing pages and CRO experimentation for paid acquisition and retention. We take a systems-first approach, aligning design, development, analytics, and conversion strategy so every touchpoint drives measurable results. Why Brands Choose Friction Studio: We operate as long-term growth partners, never one-off vendors. We’re obsessed with clean code, fast experiences, and friction-less buying journeys that turn visitors into loyal customers. Our work isn’t just technically sound, it’s commercially intelligent. From advanced integrations to retention-driven experiences, we build Shopify solutions that strengthen both brand perception and bottom-line performance.
Always Open Commerce (AOC) is a Shopify focused Free-Agency and BigCommerce for established brands that need reliable execution and measurable growth. We handle end-to-end builds, redesigns, and platform migrations, plus ongoing optimization and support. Our team is structured by specialty, not generalists: Shopify developers, UX/UI designers, CRO specialists, technical SEO, paid media, content, and data/catalog specialists. This allows us to diagnose issues quickly and actually implement fixes, not just provide recommendations. Core services: Shopify theme builds, redesigns, and performance improvements Migrations from Magento, BigCommerce, WooCommerce, and legacy platforms with SEO-safe redirects and data validation CRO and UX optimization (navigation, collection architecture, PDP systems, cart/checkout improvements) Technical SEO and analytics setup (GA4, Search Console, tracking) Product data management and catalog scaling (attributes, filters, rules, feeds) Tech stack and tools: Shopify (Online Store 2.0, Liquid), GA4, Google Tag Manager, Search Console, Hotjar, Figma, and common eCommerce apps and integrations depending on the project. We work best with teams that want a long-term partner, clear communication, and disciplined delivery, especially for technically complex catalogs, B2B and industrial eCommerce, and brands that care about UX and conversion performance. Built like an agency, priced like a freelancer.
Shopify Plus Developer for Growing & Global Brands I've spent the last 5+ years in the weeds of Shopify — not just writing Liquid, but figuring out how commerce actually scales. As a Shopify Select Partner, I've helped brands migrate messy legacy systems onto Shopify Plus, built custom middleware to connect ERPs with storefronts, and shipped apps and Functions that off-the-shelf solutions just can't handle. A few examples of what that's looked like in practice: cutting load times from 7-10 seconds down to under 2 for a jewellery brand doing a WooCommerce migration, and getting a Shark Tank India-featured ethnic wear brand to 65% faster load times with an 80% jump in mobile engagement. Where I can help: Complex migrations — moving high-volume stores to Shopify Plus without losing SEO rankings or data integrity along the way Custom app development — private apps built around your actual business logic, not whatever an app store happens to offer Performance engineering — getting heavy Plus stores down to sub-2-second loads, even under Black Friday-level traffic If your tech stack feels more like a bottleneck than an asset right now, that's usually a sign something in the architecture needs rethinking — happy to take a look.
Logo Media is a Shopify-focused development agency with 15+ years of experience helping DTC and e-commerce brands build, optimize, and scale their online stores. We've partnered with 200+ brands — including Chubbies, Alo Yoga, and Krave Beauty — generating over $680M in client revenue with an average 25%+ improvement in conversion rates. Our team specializes in custom Shopify theme development (Horizons, Prestige, Impact, Skeleton), complex migrations (WooCommerce, Magento, BigCommerce → Shopify), CRO strategy, Shopify Plus builds, and third-party app integrations. We also handle B2B/wholesale setups, Shopify Collective configurations, and headless/Hydrogen builds for brands that need performance at scale. Tech stack: Shopify Liquid, Hydrogen/Remix, JavaScript, Node.js, Tailwind CSS, Figma, ClickUp, Vercel, and a growing suite of AI-powered development tooling. We work across the full project lifecycle — from discovery and design to launch and ongoing optimization — and bring a data-driven, partnership-first approach to every engagement.
Ecom Swift LLC is an affordable digital marketing company serving Shopify since 2018 with 900+ satisfied customers. We serve clients worldwide. Low sales? Find out why ➜ https://audit.ecomswiftllc.com/ Whatsapp💬: +1 631 251 1767 Email 📧: [email protected]
With over a decade of proven expertise in Shopify and Shopify Plus, and 16,000+ active customers, MLVeda partners with high-growth startups and global enterprises to deliver scalable, end-to-end Shopify solutions. Your trusted Shopify experts. Visit us at www.mlveda.com
Shopify Store Development Agency established in 2019, worked on 500+ Shopify stores. We offer end to end Shopify solutions ranging from Store Setup, Store Design, Store Migration, Theme Customization to SEO. We just don't say it, we deliver it. 🥇🥇
Expertise in Shopify Store design, Speed Optimization, Theme Customization, Store Migration & SEO. TOP SHOPIFY EXPERTS with 2000+ Jobs Completed! Call Us +1 (209) 207-0499 Email Us: [email protected] Get In Touch!
How to choose a Shopify speed specialist
Ask what they'll measure, and where. A good specialist starts from field data: Core Web Vitals from real visitors, as reported in Google Search Console or the real-user section of PageSpeed Insights. A proposal built around moving a lab score from 40 to 90 is a proposal to pass a test, not to speed up your store.
Expect a cost for every app and tag. The audit should list each app and third-party tag that loads on the storefront, how much script it adds, and whether anyone still uses it. It's common to find an app nobody on the team can explain, still loading on every page.
Check which templates they'll test. Paid and organic traffic usually lands on product and collection pages, and those are often heavier than the homepage. Ask for results per template, tested on a mid-range phone over mobile data, because that's the shopper who notices a slow page first.
Ask how they'll keep the apps working. Deferring a script is easy; deferring it without breaking reviews, subscriptions or tracking takes care. The specialist should work on a duplicate theme, say which changes need your sign-off, and hand over a list of every change made.
Red flags. Guaranteed scores. A "speed booster" app offered as the fix, because adding an app rarely solves an app problem. Lazy-loading everything, including the hero image, which makes the main loading metric worse. An audit that still reports First Input Delay, which INP replaced in 2024. And a recommendation to change themes before anyone has measured the current one.
Agree the handover. Speed decays as apps and campaigns get added. Ask for the baseline numbers, the templates tested and a short list of what to check after each new install, so your team can spot a regression without paying for another audit.
What actually slows a Shopify store down
Shopify page speed optimization rarely starts with the theme. The weight usually comes from what's been added on top of it.
Apps that inject scripts. Reviews, upsells, popups, chat and loyalty apps each load their own JavaScript, often on every page, even where they show nothing. A handful of them can outweigh the theme's own code.
Oversized hero images and video. A 4MB banner or an autoplay background video is often the largest thing on the page, and usually the element that Largest Contentful Paint (LCP, how long the main content takes to appear) is timing. Shopify's CDN serves modern formats such as WebP automatically, but only resizes images when the theme requests sensible widths.
Fonts, sliders and forgotten tags. Three font families in four weights, loaded before any text can render. A carousel library loaded site-wide for one homepage slider. Ad pixels, heatmaps and test tools added for a campaign and never removed, all competing for the browser's main thread, which slows Interaction to Next Paint (INP, how quickly the page responds to a tap).
Judge results on field data. PageSpeed Insights shows two sets of numbers. The lab score is one simulated load on a throttled phone; it moves between runs and says nothing about your actual shoppers. Field data covers real Chrome visitors over the previous 28 days, and it's what Google's ranking systems use.
The targets are LCP of 2.5 seconds or less, INP of 200 milliseconds or less and Cumulative Layout Shift (CLS, how much the layout jumps) of 0.1 or less, at the 75th percentile of visits. A store can score 45 in the lab and still pass all three in the field. Judge the project on field data a month after the changes ship, not on the score the day they go live.
What do Shopify speed specialists charge?
Speed work splits into three kinds of engagement. Typical ranges:
Speed audit
$300 – $900
Diagnosis and a prioritised fix list
Optimisation project
$1,000 – $6,000
Fixes to theme, apps, media
Monitoring retainer
$300 – $1,500
Per month, regression checks
The biggest win is often free. Removing apps you no longer use costs nothing, trims the monthly app bill, and often does more for real-user numbers than days of code work. A good audit names those apps before anyone bills for development.
Project prices rise with the number of templates in scope, how heavily the theme has been customised, and how many apps have to stay but load less. Among claimed profiles in the first 100 listings on shopexperts, the median published starting price is $175 (September 2026), a starting point rather than a project price. Send your three busiest landing pages to get a quote.
What does Shopify performance optimization cover?
Most engagements start with the audit and pick from the rest based on what it finds:
Speed audit and baseline
Field and lab measurement per template, with a ranked fix list
App and script clean-up
Removing unused apps and leftover code, deferring what stays
Image, video and font optimisation
Correct image sizes, lighter video and fewer font files
Theme code optimisation
Trimming CSS, JavaScript and Liquid that loads without being used
Core Web Vitals fixes
Targeted work on LCP, INP and CLS failures on key templates
Performance monitoring
Monthly checks that catch regressions after new apps or campaigns
Frequently asked questions about Shopify store speed optimization
An audit usually takes a few days. How long the fixes take depends on how many templates are in scope and how quickly you decide which apps to cut, which is often the slowest step. Then allow about a month before judging the result, because the field data in Search Console and PageSpeed Insights covers the previous 28 days and needs time to catch up.
Not usually. Many apps can be limited to the templates where they actually appear, or loaded after the page becomes usable, without changing what shoppers see. Some can be replaced by Shopify's own free apps, such as Shopify Forms or Shopify Bundles. The apps that get removed are the ones nobody uses, and the audit should show you what each one costs in speed before you decide.
Speed is one of many signals Google uses, and passing Core Web Vitals won't lift a page that doesn't match what people are searching for. Treat rankings as a side benefit. The more reliable reason to do the work is the shopper on a mid-range phone who gives up before your product page finishes loading, and who never shows up in a lab test.
Among the first 100 speed optimization listings on shopexperts, 74 are agencies and 26 are freelancers (September 2026), so expect to see more agencies. A freelancer fits an audit and a defined fix list. An agency fits when the speed problem is tangled up with a heavily customised theme, a large app stack or a monthly monitoring retainer, because that work needs more than one pair of hands.
Sometimes, but less often than merchants hope. A current Online Store 2.0 theme usually starts lighter than an older theme with years of edits. Move the same apps, tags and 4MB images across, though, and you rebuild the same problem on a new base. Measure first; if the audit shows the theme code itself is the bottleneck, a rebuild becomes the better spend.
A list of every installed app, with what it's for and who uses it. Access to Google Search Console and your analytics, so the specialist can see real-user data and your top landing pages. Collaborator access to the store rather than your own login. And a note of anything that must not change, such as a tracking setup your ad agency relies on.