Shopify Performance & Front-end Developer | 10+ Years Building Fast, Custom Stores I’ve spent over 10 years building, customizing, and speeding up Shopify stores for brands of all sizes. I build custom themes and apps, fix slow pages, improve how a store looks and works on desktop and mobile, and handle Shopify Plus checkout customization with Functions. I care about work that is reliable on launch day and still holds up months later, so I stay available after delivery. Proud father of Radost. What I do Custom themes, apps, and front-end features, built to fit your store Shopify Plus Functions and checkout customization CRO & Speed optimization and Core Web Vitals, including advanced CLS fixes UX improvements that make your products easier to find and buy, on desktop and mobile What sets me apart Reliability. Good development doesn’t end at launch, so I stay available for support, improvements, and fast problem-solving. Clients get one person who knows their store and answers quickly, before and after delivery. Free Store Quick Look Send me your store link and within 3 business days I’ll send a one-page summary covering: Your biggest speed problem, explained in plain language A first look at your apps: how many are installed, what looks wrong, and which ones could be replaced with custom theme code Three things on your mobile shopping path that I would fix first, each with a screenshot It’s free, there’s no commitment, and I change nothing on your store. If you’d like the issues fixed, we go ahead step by step: I confirm the scope, and you approve each step. I take a limited number each week, for established stores. Canvas services (new Shopify feature) Canvas store-build sprint For new launches and smaller merchants who want a custom store fast. Kickoff call to define your brand, products, audience, and goals AI-assisted design direction: I write the brief and guide Sidekick in Canvas, then refine the result with direct edits and QA Responsive QA on mobile, tablet, and desktop, covering product, collection, cart, and checkout flows Core Web Vitals and layout shift check before launch Launch, walkthrough, and a post-launch support window of 14 days Working with me Whether it’s a full store build, advanced customization, a Canvas build, or performance tuning, you get clear communication, consistent quality, and dependable support. Not sure where to start? Send me your store link for a free Quick Look.
Shopify Store Audit and Review Specialists
Sales have gone flat, the store has passed through several developers and a pile of apps, and nobody can say which problems matter most. That's usually when someone asks for an audit.
A Shopify store audit is a paid review of the commercial side of your store: conversion, UX, merchandising, SEO basics, apps, speed and tracking, checked together. What you should get back is a ranked list of fixes with an owner for each, not a score. Some people call it a Shopify store review; the name matters less than the list.
It isn't a technical audit of theme code and architecture, which is its own service, and it isn't an SEO-only audit. Six specialists offer store audits on shopexperts (September 2026), five freelancers and one agency, all with claimed profiles. Compare them below, and tell each one which analytics, ad reports and session recordings you can share, since that decides how deep the audit can go.
Top-rated Shopify audit specialists
I'm a Shopify developer with years of hands-on experience building and scaling e-commerce stores — from custom theme development to conversion rate optimization and third-party integrations. I've worked with brands like Après Nail and through platforms like Storetasker, delivering solutions that look great and perform even better. I specialize in Liquid programming, frontend development, and UI/UX enhancement. Whether you need a full theme build, a tricky app integration, or a speed and SEO overhaul, I bring a detail-oriented approach that gets results — not just code. I leverage AI tools like ChatGPT and GitHub Copilot throughout my workflow — drafting Liquid logic faster, QA-testing edge cases, and generating content-ready section structures. This means faster turnaround, fewer revisions, and more value for your budget. My background spans custom store builds, GA4 + GTM tracking setups, Klaviyo integrations, loyalty app configurations, A/B testing, and cross-functional collaboration with design and marketing teams. I treat every project like it's my own store on the line. I'm a Computer Software Engineering graduate and Growth Collective certified in Creative Website Design (Shopify). Let's build something that converts.
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HAS MERIT is a studio crafting conversion-driven Shopify storefronts and building brands for ambitious companies. We design and develop polished sites that feel like real brands (not quick templates) and back them with brand identity systems that create lasting recognition. From strategy to branding to design to development, everything’s done in-house for a seamless process. We’re a great fit for brands seeking personalized brand design paired with thoughtful conversion strategy, without the agency fluff or freelance hit-or-miss. Building Digital Storefronts: Personalised Design - tailored layouts built to sell, not just look good. Custom Development - beyond just templates, crafted solutions for your brand. Conversion Optimisation - auditing and smarter UI/UX so you don’t leave money on the table. Brand & Identity Design - constructing a brand that stands out and connects. Seamless Integrations - payments, shipping, and tools connected without friction. We just helped an FMCG brand increase conversions by 56% and increased net sale by 86% within 30 days by tweaking their existing page. Female-founded by a designer/developer with experience across brands of all sizes, partnered with a commercial lead from top global CPGs and agencies, we blend design, strategy, and business insight to help brands stand out and scale. Our clients have been featured in Forbes, Vogue, Allure, mindbodygreen, Whole Foods and more
With 17 years of experience as a Shopify partner, E-Commerce Manager, Linux Admin and Fullstack Developer for early and late stage venture capital, Tom's unbridled passion for product development, conversion rate optimization and design has meant he's managed eight figure inventories, and six figure daily sales volumes for multiple properties, working with Angel round independent investors, Y-Combinator start-ups, and well known brands such as Adam Calhoun's ACAL Clothing and Weavers Coffee
I’m Francesco Guiducci, founder of IFG Digital and a freelance Shopify specialist based in Rome, Italy. IFG eCommerce is IFG Digital’s Shopify-focused division and brand, preserving its established reputation. I work directly with businesses on Shopify store creation and redesign, UX/CRO and technical audits, consulting and mentoring, theme and Liquid development, Shopify app development, maintenance and troubleshooting, migrations, performance, technical SEO/GEO, integrations and automations. I assess Shopify’s native features first and use custom code or apps when useful.
I’m a Miami based, Shopify Plus Partner, Designer, and Developer with over 10 years of experience specializing in ecommerce development and conversion rate optimization (CRO). My tech stack includes Shopify Liquid, HTML, CSS, JavaScript, JSON, Shopify APIs, and GitHub. I use Figma for UX/UI design, along with GA4, Microsoft Clarity, and Intelligems for analytics and conversion optimization. I specialize in custom Shopify themes, high-converting product pages, landing pages, store redesigns, and performance optimization, with a strong focus on DTC and CPG brands.
How to hire for a Shopify store audit
Give the auditor data, not just a URL. Someone who only browses your storefront can review design and copy. Someone with read access to Shopify analytics, your ad and email reports and a few weeks of behaviour data can see where people actually leave. Set up that access before the kick-off call, so the first paid days go on analysis rather than chasing logins.
Ask which funnel numbers they'll start from. A strong candidate names the steps they'll measure before forming opinions: product views, add to cart, checkout started and orders, split by device and traffic source. Ask where they'd expect the biggest drop on a store like yours, and what evidence would change their mind. An auditor who starts from screenshots of your homepage will mostly report on your homepage.
Check they know Shopify, not just ecommerce. A generic ecommerce audit will say a collection page underperforms. A Shopify specialist will check its sort order, and whether its filters are missing because products lack the options, tags or metafields Shopify's filters are built from, then tell you whether the fix is a setting or developer time.
Agree the scope in writing. Confirm which templates they'll review (home, collection, product, cart and any landing page that takes paid traffic), whether mobile gets its own pass, and how many markets are in scope. Problems cross areas, so one auditor looking at everything usually beats three looking at a slice each.
Check they'll tell you what to leave alone. Every store has a long list of things that could be better. A good auditor says which ones don't matter this quarter, so developer time goes to the few that do.
Red flags. An automated score presented as the main finding. Another app offered as the answer to most findings. No check of tracking — if the analytics are wrong, every conclusion built on them inherits the error.
What a useful ecommerce website audit delivers
Evidence behind every finding. Each issue should point to something you can check yourself: a funnel step where mobile sessions drop sharply, recordings of shoppers missing the size guide, a product template loading a script it never uses. “Improve trust signals” with nothing behind it is an opinion, not a finding.
A ranked list, scored by impact and effort. A long list in random order is hard to act on. The same list scored for likely impact and effort, then sorted, becomes a work plan: high-impact quick fixes first, big rebuilds with their own business case.
An owner for every fix. Some fixes are yours to make in the theme editor or admin. Others need a developer, a copywriter or a change of app. The report should say which, so nothing sits unassigned.
A re-check date. Agree when the auditor looks again, usually once the first round of fixes has shipped, and which numbers you'll compare. Without it you can't tell whether the audit changed anything.
How to spot a checklist PDF. Headings every auditor uses, screenshots of tools instead of your own data, and recommendations that would fit any Shopify store. If a competitor could use your report unchanged, it wasn't an audit of your store.
How much does a Shopify audit cost?
Market rates for a quick and a full audit, next to what audit specialists on shopexperts actually charge to start:
Quick audit
$300 – $1,500
Top issues and quick wins
Full store audit
$1,500 – $6,000
Conversion, UX, SEO, apps, tracking
Starting prices on shopexperts
$55 – $680
Median $285 across 6 specialists
The shopexperts figures are starting prices from six claimed profiles in September 2026. They're entry points for a scoped review, not the price of a full audit on a large store, and six profiles is too few to treat the median as a market rate.
Price moves with the number of templates and markets reviewed, how much data the auditor analyses, and whether you want a walkthrough call or help with implementation afterwards. A review of one area, such as speed or brand and UX, usually costs less than a full audit. Request a free quote scoped to your store and its traffic.
What does a Shopify store analysis cover?
Most full audits check six areas together:
Conversion and funnel
Where sessions drop between product page, cart and checkout
UX and mobile
Navigation, search, product pages and forms on real devices
Merchandising
Collections, sorting, product content and cross-sells
SEO basics
Titles, indexing, duplicate pages and internal links
Apps and speed
Unused apps, leftover scripts and slow templates
Tracking and analytics
Whether conversion data, pixels and events can be trusted
Frequently asked questions about auditing a Shopify store
A store audit looks at what shoppers experience and where the store loses sales. A technical audit goes under the hood into theme code, app architecture and integrations. Most stores should start with the store audit, then commission the technical one when the findings point at code, or before a redesign or replatform where the codebase decides what's possible.
A quick audit usually takes days; a full audit can run to a couple of weeks. Most of that time goes on data: the auditor needs access, a few weeks of analytics history and ideally session recordings before drawing conclusions. Expect a delay if tracking has to be fixed first, because findings built on broken data aren't worth paying for.
Partly, and it's worth doing. Shopify's own reports show where sessions drop, and buying a product on your phone will surface obvious friction. What's hard to do yourself is distance: you know where everything is, so you never get lost. Freelancers who audit Shopify stores for a living also recognise patterns across many stores, which is most of what you're paying for.
As a quick check, sometimes. Free audits are usually automated scores or a sales tool for a paid service, and they rarely look at your analytics. They can catch broken links, missing meta descriptions or very slow pages. They can't tell you why shoppers leave your product pages, which is the question you pay an auditor to answer.
Once a year suits a stable store. Audit sooner after a redesign, a replatform, a big change to the app stack, or an unexplained drop in conversion or traffic. Between full audits, a short re-check against the previous fix list costs little and shows whether the fixes held.
The ones your revenue passes through. For most stores that means product pages first, then cart and checkout, then the collection pages shoppers browse from. The homepage attracts the most opinions but often carries less buying traffic than people assume. Check your landing-page report first: if paid campaigns send traffic to one collection or a dedicated landing page, that template moves up the list. Review each one on a phone as well as a desktop.