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A store rarely needs redesigning just because it looks dated. It needs it because three freelancers have patched the theme, apps are doing jobs the theme could do, and nobody dares touch the product template. A Shopify store redesign fixes that as one project: reworked or new templates, content and app blocks moved across, and the URLs, SEO and tracking that already earn money kept intact.
This page covers redesigning or rebuilding a store that already trades, and a Shopify store build from scratch run as a development project. Configuring a new store so it can launch is store setup. A brief that is mostly about brand and visual look sits closer to theme design.
Compare the store developers and agencies below, or request a quote with your theme name, your app list and the templates that bring in most of your revenue.
Shopify expert specializing in speed optimization, theme customization, and troubleshooting. 10+ years of experience and 10,000+ completed projects. I help stores improve performance, fix issues fast, and create clean, conversion-focused experiences.
EcomGraduates LLC is a boutique Shopify development agency specializing in custom Shopify themes, high-performance storefronts, and conversion-focused eCommerce solutions. Founded by Glen and Ellie in 2020, we combine deep technical expertise with strategic design to help brands grow online, from startups to established businesses. Our services include custom theme development, advanced Shopify customization, site audits, speed optimization, and ongoing store management. Trusted by over 1,200 store owners and rated 5★ for quality and communication, EcomGraduates builds scalable, brand-forward Shopify experiences that drive sales and improve user engagement.
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Braun Design Co | Boutique Shopify Plus Partner | Austin, TX | Since 2016 We build and maintain custom Shopify stores for brands that want a real partner, not a revolving door of junior devs and project managers. With 10 years focused exclusively on Shopify, we specialize in custom builds, platform migrations (Magento, WooCommerce, BigCommerce to Shopify and Shopify Plus), and long-term development partnerships for brands in wellness, sports & lifestyle, food, jewelry, and consumer products. Clients we've built for: KT Tape · Baby Trend · Derma E · Saalt · 1928 Jewelry · Gossamer Gear · Urban Body Jewelry · Post & Porch · Dorai · New Canaan Farms · The Symphony Store What we do: Custom Shopify and Shopify Plus builds Platform migrations with zero-downtime planning and SEO preservation AI search optimization (AEO, also called AISO) with schema markup and structured data for AI-driven product discovery Agentic Storefront configuration and MCP integration for AI shopping assistants Conversion rate optimization (CRO) and UX/UI improvements Site speed and performance optimization (Core Web Vitals, LCP, CLS) ADA and WCAG 2.2 AA accessibility audits and remediation SEO audits and on-site optimization Checkout optimization and Shopify Checkout Extensibility Third-party app integrations and custom development Analytics, tracking, and attribution setup Ongoing monthly maintenance, content updates, and feature additions Why brands stick with us: Our average client relationship spans 5+ years. Our longest-running retainer client has been with us since 2019 with monthly development, maintenance, and strategic support. That's not a transaction. That's a partnership. You work directly with our core team. We know Shopify and we know your business. No revolving door of freelancers. We don't just build stores. We optimize them. From improving page speed and Core Web Vitals scores to CRO testing and making sure your site is accessible to every customer, we take post-launch performance just as seriously as the initial build. If your current agency feels like a black box, or you're tired of explaining your business from scratch every time you need something done, we're the alternative.
Shopify developer with 8 years of hands-on experience building, migrating, and maintaining stores across industries including beauty, logistics, and lifestyle brands. I specialise in full theme builds from Figma designs, Online Store 2.0 development, complex migrations, subscription implementations, and international market expansions. I work with agencies and private clients, handling everything from quick fixes to full rebuilds. I'm based in Thailand (GMT+7) and work async-first, with availability for calls during EU/UK hours and early US timezones.
ShopiCraft | A Boutique Agency, Founded by a Former Shopify Employee I'm Daniel, and together with my co-founder Daulet, we run ShopiCraft — a boutique Shopify agency focused on solving the technical problems other developers won't touch. I spent years inside Shopify before going independent. Daulet brings 10 years of full-stack development experience from one of Europe's leading energy firms. Together, we help merchants turn their Shopify stores from basic storefronts into reliable revenue machines. We specialize in the technical work that sits between "good enough" and "actually scalable" — the custom apps, integrations, and automations that make your store work the way your business actually needs it to. What We Do: Custom App Development: Bespoke Shopify apps (public and private) built to solve specific workflow problems your business has outgrown. API Integrations: Complex third-party connections, ERP syncs, warehouse management systems, and custom data flows that need to just work. Store Builds & Redesigns: Full theme development, migrations, and rebuilds for brands ready to level up their storefront. Technical Consulting & Audits: Store performance reviews, app stack optimization, and strategic guidance on scaling your technical infrastructure. Automation & Workflows: Shopify Flow implementations, inventory systems, order routing, and multi-location logic that eliminate manual work. Training & Mentorship: Hands-on guidance for in-house teams learning to manage Shopify more effectively. How we work: Daulet handles all custom and public app development — the deep technical builds that require serious engineering. I handle client strategy, audits, consultations, store builds, and anything client-facing. This division means you get both: a developer who can actually build what you need, and a consultant who understands your business well enough to recommend the right solution. We work with brands that are either: Scaling quickly and need technical infrastructure that won't break under pressure Stuck with a Shopify setup that's actively holding back growth Tired of developers who disappear after delivery or agencies that can't execute custom work Our approach is different: We don't "sell" packages or push unnecessary apps. We diagnose what's actually broken, scope solutions honestly, and build things that last. No fluff, no vendor lock-in, no recurring retainers unless the work genuinely requires it. ShopiCraft is a boutique agency — which means you're working directly with the people who'll build your solution, not account managers reading from scripts. We focus on finding the most efficient, creative solutions to your specific pain points. If your developer ghosted you, your agency said "that's not possible," or you're pretty sure your store could do more but don't know where to start — that's exactly what we're here for. We're based in Dublin and Kazakhstan, working with Shopify and Shopify Plus merchants globally. Let's fix what's broken and build what's missing. 🔧
With over 10 years of experience with Shopify and Klaviyo, I help established women-led brands with strategic Shopify design, Klaviyo email marketing automation setups, and ongoing eCommerce marketing support to help their online business grow organically and sustainably. My most recent Shopify projects include: splatterandbloom.com harrysfamous.com convictionco.com theurbanharvest.com
With over 8 years of hands-on experience, I've helped more than 250 businesses—ranging from ambitious startups to powerhouse brands generating 9-figure revenues—achieve exceptional results on Shopify. I offer end-to-end solutions designed to accelerate growth, enhance performance, and unlock your eCommerce store’s full potential. Here’s what I bring to the table: 1. Custom Shopify Design & Theme Development Visually striking, conversion-focused designs tailored to your brand and built for an exceptional user experience. 2. Shopify Development & App Integration From integrating third-party tools to building custom public and private apps, I develop scalable solutions that align with your unique business needs. 3. Conversion Rate Optimization (CRO) & UX Strategy Data-driven UX improvements and CRO tactics that turn traffic into paying customers. 4. Advanced Shopify API & Custom Coding Building powerful, bespoke features using Shopify's API and advanced code implementations to streamline operations and drive innovation. 5. Site Speed Optimization Faster load times for better user satisfaction and stronger search engine rankings. 6. Technical SEO Optimization Modern SEO techniques that increase visibility, improve indexing, and drive high-quality organic traffic. 7. Ongoing Store Maintenance & Data Management Reliable support to keep your store secure, optimized, and always running at peak performance. I go beyond simply building Shopify stores—I create strategic, performance-optimized experiences that boost sales and customer lifetime value. Combining deep technical know-how with a sharp understanding of buyer behavior, I help transform your Shopify site into a high-performing revenue engine. Ready to scale your Shopify success? Let’s talk about how I can help grow your brand through tailored solutions and smart eCommerce strategy. Contact me today for a consultation!
Your Store, Engineered for Scale. At The Pages Media, we solve complex Shopify challenges the right way. We build with the platform, not against it. Whether it's Checkout Extensibility, custom integrations, or performance optimization, we bridge the gap between creative vision and technical execution while keeping you in the loop every step of the way. Why Brands Partner With Us: ROI-Positive Roadmapping: We prioritize your business goals over expensive custom code. We'll walk you through your options and make sure every decision adds value to the bottom line. Not just our invoice. Built the Shopify Way: With a Shopify Build Award winner developer leading the way, we build on the platform's native strengths. Leveraging technologies like the Online Store 2.0, Checkout Extensibility, and Cart Transform API so your store stays fast, upgradeable, and future-proof. A Boutique Experience, Not a Ticket Queue: You get a dedicated point of contact who actually knows your store. We're small on purpose. So communication stays direct, decisions stay fast, and nothing falls through the cracks. Scalable by Design: A core team backed by a vetted network of 100+ specialized Shopify developers through the ShopDev Alliance community. Your project gets the right people at the right time without big-agency overhead.
TRMC is a Dubai-based digital agency and Certified Shopify Partner specializing in strategic web design and performance marketing for corporate and e-commerce brands ready to scale globally.
Hi from the Refactor Plus team 👋🏻 We're a Shopify development company delivering white-label services for agencies and building a suite of 15 public Shopify apps! 🙌🏻 We’re the go-to technical team when: You need a white-label partner to deliver top-notch quality Your brand has outgrown templates and plug-ins You’re scaling fast and need clean architecture, not technical debt 🙌🏻 We're experts in: Custom Shopify Theme development: Built for maximum performance (90-100 PageSpeed scores) and scalable architecture Tailored for enterprise-level needs: localisation, accessibility, multi-region, and complex UX Seamless migrations from other platforms - clean code, SEO-safe, and optimised for growth Shopify App development: Custom public and private apps (React.js + Node.js) Developing 15 public apps as our own products, designed for enterprise merchants Scalable, secure architecture aligned with the latest Shopify API standards and best practices Custom solutions: Integration of ERP, PIM, OMS, and WMS systems tailored to your Shopify Plus store Data migration and architecture planning for complex product catalogues and order history Custom workflows for fulfilment centres, inventory syncing, and multi-location logistics 🙌🏻 The Way We Work A dedicated project manager and tech lead are assigned to every project from day one We follow unified development standards and implement e-commerce benchmark functionality by default Clear reporting and transparent communication - you’re always informed, never chasing updates If you’re looking for a reliable technical partner to build, scale, or maintain your Shopify Plus presence, let’s talk!
Ask to see a redesign, not just launches. Building on an empty store is the easy version. A redesign means working around live orders, existing URLs, installed apps and a team that keeps editing products mid-project. Ask for one store they rebuilt while it kept trading, and what they had to fix in the first month after launch.
Get the scope written as templates, not pages. Shopify themes run on templates: home, collection, product, cart, page and blog post, plus any alternate templates you use for landing pages or special products. "Twelve pages" tells you nothing. A list of which templates get rebuilt, which sections are new and which stay as they are can be compared quote against quote.
Ask how they handle the switch. The right answer is building on an unpublished theme, reviewing it in preview, then publishing in a quiet trading window. Ask who re-adds app blocks and embeds, who re-tests tracking and who owns the redirect list if any handles change. A developer who plans to work on the live theme is a red flag.
Ask what happens to your existing code edits. Custom code stays behind when you change theme. Every hard-coded tweak, custom snippet and metafield-driven section has to be found, then rebuilt or retired. A good developer audits this before quoting. A weak one finds it in week three and sends a change request.
Ask who tests, and on what. A redesign should be tested on real phones with real checkout journeys: a discount code, a gift card, a subscription product if you sell them, and every payment method you offer. Designers rarely test the cart, and the cart is where redesign launches tend to break.
Red flags. A fixed price before anyone has looked at your theme code and app list. No mention of redirects, analytics or app blocks. A plan to rebuild everything when two templates cause most of the problems.
Refresh on the current theme. Choose this when the theme is still supported and the problems sit in a few templates: a weak product page, cluttered navigation, a homepage built around last year's range. You get new sections, reworked layouts and updated styling. URLs, apps and tracking stay where they are, which makes this the cheapest and lowest-risk option.
Redesign on a new theme. Justified when the theme has been patched so heavily that each update turns into a round of manual rework. A move to a current theme clears that debt in one go.
Full rebuild. The real job when the problems sit under the storefront: duplicate products, inconsistent variants, tags doing work that metafields should do, overlapping apps, and ERP or 3PL links held together by manual exports. Design becomes the smaller part of the budget. Skip the data clean-up and the new theme sits on the same mess.
What to protect in all three:
- URLs: keep product and collection handles unchanged, and 301-redirect any that must change.
- SEO content: collection descriptions, blog posts and page titles often carry years of rankings. Move them; don't rewrite them in passing.
- Tracking: re-test analytics, ad pixels and conversion events on the new theme before it goes live.
- App blocks: reviews, subscription and upsell widgets placed as blocks or embeds have to be re-added and checked on every template.
Scope sets the price far more than store size does. Typical market ranges, next to what experts on shopexperts publish as starting prices:
Refresh on current theme
New sections, layout and styling
Full redesign or rebuild
New theme, templates, content moved
Starting prices on shopexperts
Median $500 among claimed profiles
The shopexperts figures come from the first 100 store build and redesign listings in September 2026. Of those, 89 have claimed profiles, and their published starting prices run from $40 to $15,000 with a median of $500. A starting price is the entry point for a small task, not the cost of a redesign.
What moves a quote: how many templates are rebuilt rather than restyled, whether you change theme, how much custom code has to be found and rebuilt, how many apps need re-placing, and whether data clean-up or integrations are in scope. Hourly rates for this work typically run $60-$150. Send your theme name and app list when you request a quote, so the estimate starts from what's actually installed.
Most build and redesign quotes draw on some mix of these six pieces of work:
Code edits, apps and templates reviewed before anything is quoted
Home, collection, product and cart templates rebuilt with new sections
Content and custom features rebuilt on a current, supported theme
A development-led build with custom sections and integrations from day one
Duplicate products, tag sprawl and overlapping apps sorted before launch
Redirects, tracking and app blocks checked on go-live day
It doesn't have to. Shopify product and collection URLs are built from fixed prefixes plus a handle, so if the handles stay the same, the URLs survive a theme change untouched. Rankings drop when handles change without 301 redirects, when collection text is cut to make a cleaner layout, or when new templates change heading structure and page titles. Ask the developer to crawl the site before and after launch and compare titles, headings and status codes.
Yes. Products, orders and customers live in the admin, not the theme, so they carry on as normal while the new design is built on an unpublished theme. Two things need managing. Content your team edits on the live theme during the project has to be copied across, and theme and app changes should freeze in the final week so nothing is lost at the switch.
Decide on scope, not budget. Among the first 100 build and redesign listings on shopexperts in September 2026, 35 are freelancers and 65 are agencies. A freelancer is usually the better fit for a refresh on the current theme or a small store's re-theme. An agency makes sense when Shopify website design and development, data clean-up and integrations all have to run in parallel under one project lead.
Usually not. Most redesigns work well on a current, well-supported theme with a handful of custom sections for the parts that make your brand different. A fully custom theme makes sense when your product pages or navigation genuinely can't be built from sections, or when you're large enough to maintain your own theme code long term. That is a separate service, custom theme development, and it costs more to build and to keep current.
Collaborator access so the developer can read your theme code before quoting. A list of installed apps and what each one does. The templates that drive most of your revenue, taken from your analytics. Any integrations with an ERP, 3PL or marketplace feed. Then add three stores whose structure you like, not just their look. With that in hand, quotes stop being guesses.
Sometimes, but not reliably. A redesign fixes problems caused by the storefront: confusing navigation, weak product pages, a cluttered mobile layout. It won't fix pricing, shipping costs, traffic from the wrong audience or a product people aren't looking for. If you can't point to the templates losing customers, start with a store audit. It costs less and tells you whether a redesign is the right spend.
