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A store rarely needs redesigning just because it looks dated. It needs it because three freelancers have patched the theme, apps are doing jobs the theme could do, and nobody dares touch the product template. A Shopify store redesign fixes that as one project: reworked or new templates, content and app blocks moved across, and the URLs, SEO and tracking that already earn money kept intact.
This page covers redesigning or rebuilding a store that already trades, and a Shopify store build from scratch run as a development project. Configuring a new store so it can launch is store setup. A brief that is mostly about brand and visual look sits closer to theme design.
Compare the store developers and agencies below, or request a quote with your theme name, your app list and the templates that bring in most of your revenue.
I have over 6 years of Shopify Development experience. I've worked both as a freelancer as well as a full time employee. I've worked with both Shopify Plus agencies, and smaller agencies. I am looking to continue my career as a freelancer specializing in Conversion Rate Optimization and Shopify Development.
Soodo is a Shopify agency based in Singapore helping eCommerce brands launch, scale, and optimize their stores. Our team combines design, development, and conversion optimization to build fast, high-performing Shopify experiences. We specialize in new builds, migrations, store revamps, and CRO-driven improvements that turn traffic into sales.
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We design, build, and optimise Shopify and Shopify Plus stores with a focus on performance, scalability, and long-term growth. Our team has deep experience delivering complex Shopify Plus builds, multi-store and POS rollouts, CRO-driven redesigns, and full platform migrations from legacy systems such as WordPress and custom builds.
YourStoreMatters: The Shopify Growth Agency for Ambitious Brands. We help established brands scale their revenue on Shopify and Shopify Plus. We don't just build stores; we build systems that sell. Our focus is simple: High-Converting Design + Automated Customer Retention. How We Help You Grow: Shopify Store Builds: We design fast, premium stores that are easy for your team to manage. No messy code, just a stable foundation for growth. Email & SMS Marketing: As Klaviyo Master Silver Partners, we turn your email list into a consistent revenue engine (usually 30%+ of total sales) using automated flows and segmentation. Subscriptions & Loyalty: We implement Recharge and Love Loyalty to turn one-time buyers into recurring subscribers. Pain-Free Migrations: We handle the complex move from Magento, WooCommerce, or older Shopify themes so you don't lose data or rankings. Why Merchants Trust Us: We operate as your long-term partner, not a one-off freelancer. We are obsessed with your ROI, your site speed, and your customer's experience. Our Certified Tech Stack: We are official experts in the tools that power modern ecommerce: Growth: Klaviyo, Omnisend Apps: Recharge, Judge.me, Loox, Shopify Flow Themes: Specialized in customizing premium themes like Horizon, Archetype & Out of the Sandbox Themes. VERIFIED PARTNER PROFILE: Shopify · Klaviyo Master Silver · Rebuy Bronze · Recharge · Trustpilot · Judgeme · LoyaltyLion · TextYess Elite
Speed Boostr is a specialized Shopify performance and optimization agency focused on improving store speed, Core Web Vitals, and conversion performance. Our team works hands-on with Shopify merchants to identify and resolve real-world performance bottlenecks across themes, apps, and custom code. We specialize in Shopify theme optimization, JavaScript and Liquid cleanup, image and asset optimization, and technical performance audits. Our work is fully Shopify-native and focused on measurable outcomes. Faster load times, better user experience, and higher conversion rates. We work primarily with established Shopify stores that want expert-level technical improvements without sacrificing design, functionality, or scalability.
We’re a London-based Shopify e-commerce agency partnering exclusively with luxury brands, enterprise clients, and ambitious D2C companies. Most agencies build stores. We build strategic advantages for clients who need measurable returns and are ready to leverage the power of Shopify as a platform and engine for growth. We approach every project as a business challenge first, a technical challenge second. Before designing or writing code, we immerse ourselves in your commercial objectives and customer behaviour, ensuring every decision ties to measurable outcomes. Our technical excellence in visual/UX design, bespoke theme development, complex app integrations, headless commerce, and merchant operations is paired with strategic ecommerce thinking that challenges assumptions. We work with brands that have ambitious growth targets and view e-commerce as a strategic asset. We measure success by your metrics: conversion rates, average order values, and customer lifetime value. If you’re ready for a conversation about your goals and how we can deliver them for your business.
With over 13 years of experience on Shopify, Hatch are a certified Shopify Plus Partner, delivering beautifully engineered ecommerce experiences for a wide range of global clients, across various industries. How we help Shopify and Shopify Plus businesses: Considered visual and UX design Custom Shopify development App integrations Growth retainer services Ongoing store maintenance Ecommerce strategy
I help Shopify and Shopify Plus brands increase revenue by fixing the highest-leverage parts of the funnel. Product pages, cart experience, checkout flow (within platform limits), site speed, and UX. Why clients work with me: I’m not “design-only” or “dev-only.” I combine CRO analysis, UI/UX design, and performance-first implementation - so changes aren’t just “prettier.” They ship cleanly, load fast, and can be measured in GA4. My approach: Audit → prioritized roadmap → implementation → measurement Core services: CRO & UX audits (GA4 funnels, heatmaps, session recordings) PDP/collection/cart optimization (conversion + theme architecture) Speed & Core Web Vitals improvements (render-blocking cleanup, image strategy, JS reduction) Custom theme development (Figma → Shopify, modular Liquid/JSON) Shopify migrations (staged rollout, SEO preservation, QA + rollback plan) Technical stack: Shopify/Shopify Plus, Liquid, Hydrogen, JavaScript (ES6+), GA4, A/B testing tools, Figma. No page-builder bloat. No app stacking. No fragile workarounds - just clean code your team can maintain. Send your store URL + goals — I’ll reply with the highest-impact opportunities and the key risks to address first.
Always Open Commerce (AOC) is a Shopify focused Free-Agency and BigCommerce for established brands that need reliable execution and measurable growth. We handle end-to-end builds, redesigns, and platform migrations, plus ongoing optimization and support. Our team is structured by specialty, not generalists: Shopify developers, UX/UI designers, CRO specialists, technical SEO, paid media, content, and data/catalog specialists. This allows us to diagnose issues quickly and actually implement fixes, not just provide recommendations. Core services: Shopify theme builds, redesigns, and performance improvements Migrations from Magento, BigCommerce, WooCommerce, and legacy platforms with SEO-safe redirects and data validation CRO and UX optimization (navigation, collection architecture, PDP systems, cart/checkout improvements) Technical SEO and analytics setup (GA4, Search Console, tracking) Product data management and catalog scaling (attributes, filters, rules, feeds) Tech stack and tools: Shopify (Online Store 2.0, Liquid), GA4, Google Tag Manager, Search Console, Hotjar, Figma, and common eCommerce apps and integrations depending on the project. We work best with teams that want a long-term partner, clear communication, and disciplined delivery, especially for technically complex catalogs, B2B and industrial eCommerce, and brands that care about UX and conversion performance. Built like an agency, priced like a freelancer.
We are a UK-based Shopify agency working with ecommerce brands, retailers and B2B operators that need structure, not just speed. As a Shopify Partner, we support scaling teams launching, rebuilding or restructuring on Shopify with commercial discipline from day one.
Ask to see a redesign, not just launches. Building on an empty store is the easy version. A redesign means working around live orders, existing URLs, installed apps and a team that keeps editing products mid-project. Ask for one store they rebuilt while it kept trading, and what they had to fix in the first month after launch.
Get the scope written as templates, not pages. Shopify themes run on templates: home, collection, product, cart, page and blog post, plus any alternate templates you use for landing pages or special products. "Twelve pages" tells you nothing. A list of which templates get rebuilt, which sections are new and which stay as they are can be compared quote against quote.
Ask how they handle the switch. The right answer is building on an unpublished theme, reviewing it in preview, then publishing in a quiet trading window. Ask who re-adds app blocks and embeds, who re-tests tracking and who owns the redirect list if any handles change. A developer who plans to work on the live theme is a red flag.
Ask what happens to your existing code edits. Custom code stays behind when you change theme. Every hard-coded tweak, custom snippet and metafield-driven section has to be found, then rebuilt or retired. A good developer audits this before quoting. A weak one finds it in week three and sends a change request.
Ask who tests, and on what. A redesign should be tested on real phones with real checkout journeys: a discount code, a gift card, a subscription product if you sell them, and every payment method you offer. Designers rarely test the cart, and the cart is where redesign launches tend to break.
Red flags. A fixed price before anyone has looked at your theme code and app list. No mention of redirects, analytics or app blocks. A plan to rebuild everything when two templates cause most of the problems.
Refresh on the current theme. Choose this when the theme is still supported and the problems sit in a few templates: a weak product page, cluttered navigation, a homepage built around last year's range. You get new sections, reworked layouts and updated styling. URLs, apps and tracking stay where they are, which makes this the cheapest and lowest-risk option.
Redesign on a new theme. Justified when the theme has been patched so heavily that each update turns into a round of manual rework. A move to a current theme clears that debt in one go.
Full rebuild. The real job when the problems sit under the storefront: duplicate products, inconsistent variants, tags doing work that metafields should do, overlapping apps, and ERP or 3PL links held together by manual exports. Design becomes the smaller part of the budget. Skip the data clean-up and the new theme sits on the same mess.
What to protect in all three:
- URLs: keep product and collection handles unchanged, and 301-redirect any that must change.
- SEO content: collection descriptions, blog posts and page titles often carry years of rankings. Move them; don't rewrite them in passing.
- Tracking: re-test analytics, ad pixels and conversion events on the new theme before it goes live.
- App blocks: reviews, subscription and upsell widgets placed as blocks or embeds have to be re-added and checked on every template.
Scope sets the price far more than store size does. Typical market ranges, next to what experts on shopexperts publish as starting prices:
Refresh on current theme
New sections, layout and styling
Full redesign or rebuild
New theme, templates, content moved
Starting prices on shopexperts
Median $500 among claimed profiles
The shopexperts figures come from the first 100 store build and redesign listings in September 2026. Of those, 89 have claimed profiles, and their published starting prices run from $40 to $15,000 with a median of $500. A starting price is the entry point for a small task, not the cost of a redesign.
What moves a quote: how many templates are rebuilt rather than restyled, whether you change theme, how much custom code has to be found and rebuilt, how many apps need re-placing, and whether data clean-up or integrations are in scope. Hourly rates for this work typically run $60-$150. Send your theme name and app list when you request a quote, so the estimate starts from what's actually installed.
Most build and redesign quotes draw on some mix of these six pieces of work:
Code edits, apps and templates reviewed before anything is quoted
Home, collection, product and cart templates rebuilt with new sections
Content and custom features rebuilt on a current, supported theme
A development-led build with custom sections and integrations from day one
Duplicate products, tag sprawl and overlapping apps sorted before launch
Redirects, tracking and app blocks checked on go-live day
It doesn't have to. Shopify product and collection URLs are built from fixed prefixes plus a handle, so if the handles stay the same, the URLs survive a theme change untouched. Rankings drop when handles change without 301 redirects, when collection text is cut to make a cleaner layout, or when new templates change heading structure and page titles. Ask the developer to crawl the site before and after launch and compare titles, headings and status codes.
Yes. Products, orders and customers live in the admin, not the theme, so they carry on as normal while the new design is built on an unpublished theme. Two things need managing. Content your team edits on the live theme during the project has to be copied across, and theme and app changes should freeze in the final week so nothing is lost at the switch.
Decide on scope, not budget. Among the first 100 build and redesign listings on shopexperts in September 2026, 35 are freelancers and 65 are agencies. A freelancer is usually the better fit for a refresh on the current theme or a small store's re-theme. An agency makes sense when Shopify website design and development, data clean-up and integrations all have to run in parallel under one project lead.
Usually not. Most redesigns work well on a current, well-supported theme with a handful of custom sections for the parts that make your brand different. A fully custom theme makes sense when your product pages or navigation genuinely can't be built from sections, or when you're large enough to maintain your own theme code long term. That is a separate service, custom theme development, and it costs more to build and to keep current.
Collaborator access so the developer can read your theme code before quoting. A list of installed apps and what each one does. The templates that drive most of your revenue, taken from your analytics. Any integrations with an ERP, 3PL or marketplace feed. Then add three stores whose structure you like, not just their look. With that in hand, quotes stop being guesses.
Sometimes, but not reliably. A redesign fixes problems caused by the storefront: confusing navigation, weak product pages, a cluttered mobile layout. It won't fix pricing, shipping costs, traffic from the wrong audience or a product people aren't looking for. If you can't point to the templates losing customers, start with a store audit. It costs less and tells you whether a redesign is the right spend.
