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Klay Create is a Shopify-focused growth and development studio that helps eCommerce brands build, optimize, and scale their online stores. We specialize in creating high-quality Shopify experiences that combine strong visual identity with conversion-focused design and performance.

Our team covers the full Shopify stack, from branding and UI/UX to custom theme development, CRO, and growth systems. We work with modern Shopify themes and custom builds, and we integrate best-in-class tools across email marketing, subscriptions, reviews, upsells, and analytics. Our tech stack includes Shopify (Online Store 2.0), custom Liquid and JavaScript development, Klaviyo, Recharge, Yotpo/ Judge.me, ReConvert, AfterShip, Gorgias, and performance and analytics tools to support scalable growth.

We specialize in working with DTC brands in fashion, beauty, and lifestyle that are looking to go beyond basic store setups and improve conversion rates, customer experience, and long-term revenue. Our projects range from full brand and store builds to CRO-focused redesigns, funnel and checkout optimization, and ongoing growth support.

I am a seasoned eCommerce expert specializing in Shopify and Shopify Plus.

My journey began at 16 when I launched my first online business, handling everything from website development to marketing and sales.

Over the years, I have collaborated with brands worldwide to build and optimize their online presence, focusing on e-commerce development, user experience redesign, and conversion rate optimization. Some brands include Absolut Elyx, Hey Harper, and Gooseberry Intimates. You can see case studies at www.thails.com

I've worked on multiple projects, from custom quizzes and product configurations to replatforming analysis from Salesforce Commerce Cloud to Shopify. Since I've worked on my own stores in the past, I have a great affinity for UX, and all I do is with the intent to optimize the website for growth. I love Shopify and have also been working and coding on it for the past 8 years.

Available for any further clarifications, and looking forward to joining the platform and helping brands grow.

We connect eCommerce brands and agencies with top freelance Shopify developers and designers. Hire for single projects or ongoing needs. No hiring fees or recurring charges.

I am a frontend web developer with over 14 years of experience, specialising in Shopify and WordPress development. My focus is on building seamless, conversion-focused eCommerce experiences that combine clean design with high performance.

I work with a modern tech stack that includes HTML, CSS, JavaScript (ES6+), Liquid, React, Tailwind CSS, and popular CMS frameworks. I am also experienced in integrating marketing tools such as Klaviyo, Mailchimp, and Google Tag Manager, helping brands automate and scale their online presence effectively.

Some of the projects I am most proud of involve transforming underperforming storefronts into fast, mobile-first websites with measurable improvements in conversion rate and user engagement. My approach blends UX/UI enhancement, speed optimisation, and conversion rate optimisation (CRO) strategies to ensure every site not only looks great but delivers real business results.

Whether collaborating with agencies or supporting in-house teams, I take a hands-on, performance-driven approach to development-turning creative ideas into high-impact digital experiences.