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Thails is a Shopify Plus agency specializing in high-converting eCommerce experiences. Built on 8+ years of hands-on eCommerce expertise, we've helped 50+ global brands — including Absolut Elyx, Hey Harper, and GURU Beverage — grow revenue by optimizing their stores for conversion, UX, and performance.

Our founder launched their first online business at 16 and has been obsessed with turning browsers into buyers ever since. That merchant-first mentality drives everything we do.

What We Do: We combine custom Shopify Plus development with data-driven UX design and conversion optimization to create stores that don't just look great—they perform exceptionally. From new store launches to migrations and strategic redesigns, we partner with ambitious brands ready to scale.

What Sets Us Apart: We own outcomes, not just tasks. We focus on revenue impact, not activity. Our clients average 25-35% improvement in conversion rates within the first 3 months of working together.

We've been merchants ourselves. As store owners, we know that revenue is everything. We've experienced slow load times tanking conversions, poor UX killing AOV, and features that sounded good but added friction.

That's why we're obsessed with optimization. We don't add complexity unless it drives growth. Every design choice, every line of code, every feature we implement is validated against one metric: Does this help your customers buy more?

Results speak louder than promises. Our clients see 25-35% conversion rate improvements, reduced cart abandonment, and higher average order values. We measure success by your revenue growth, not by completion dates.

Klay Create is led by Yassine, a Shopify expert and product-focused builder with hands-on experience across strategy, development, and growth for DTC brands. With a strong background in Shopify theme development, CRO, and scalable eCommerce systems, Yassine works closely with brands to translate vision into high-performing storefronts that are built to convert and scale.
Our team covers the full Shopify stack, from branding and UI/UX to custom theme development, CRO, and growth systems. We work with modern Shopify themes and custom builds, and we integrate best-in-class tools across email marketing, subscriptions, reviews, upsells, and analytics. Our tech stack includes Shopify (Online Store 2.0), custom Liquid and JavaScript development, Klaviyo, Recharge, Yotpo/ Judge.me, ReConvert, AfterShip, Gorgias, and performance and analytics tools to support scalable growth.

Currently based in Southeast Asia, Klay Create operates as a fully remote studio and is available during U.S. business hours, ensuring smooth communication, real-time collaboration, and reliable ongoing support for North American brands.

I am a frontend web developer with over 14 years of experience, specialising in Shopify and WordPress development. My focus is on building seamless, conversion-focused eCommerce experiences that combine clean design with high performance.

I work with a modern tech stack that includes HTML, CSS, JavaScript (ES6+), Liquid, React, Tailwind CSS, and popular CMS frameworks. I am also experienced in integrating marketing tools such as Klaviyo, Mailchimp, and Google Tag Manager, helping brands automate and scale their online presence effectively.

Some of the projects I am most proud of involve transforming underperforming storefronts into fast, mobile-first websites with measurable improvements in conversion rate and user engagement. My approach blends UX/UI enhancement, speed optimisation, and conversion rate optimisation (CRO) strategies to ensure every site not only looks great but delivers real business results.

Whether collaborating with agencies or supporting in-house teams, I take a hands-on, performance-driven approach to development-turning creative ideas into high-impact digital experiences.

We connect eCommerce brands and agencies with top freelance Shopify developers and designers. Hire for single projects or ongoing needs. No hiring fees or recurring charges.