Hire Shopify Business Strategy Consultants

Oh hey, I'm Laura!

I'm an 8+ Shopify expert, consultant, designer, and mentor for Shopify stores. I help small to mid-sized brands scale with affordable strategies such as SEO, email marketing, conversion rate optimization, and store builds.

Since 2006, Michael has been at the forefront of ecommerce innovation. After launching and scaling his first online business to significant revenue and earning recognition in Internet Retailer's Second 500, he sold the company in 2015.

Now Michael dedicates his expertise to helping other entrepreneurs succeed, combining deep technical knowledge with proven strategic insights gained from real-world experience.

His services Include: E-commerce Consulting, Shopify Development, Automated Email Marketing, Website Migration, Website Audits, and Amazon Optimization.

He utilizes AI for the following Site Pre-Design, Customer Service and Shopping Agents, CRO, Descriptions, Icon/ Graphic creation, Market Research, and more as he finds additional uses that add speed and value.

I work with founder-led e-commerce brands as a strategic finance partner, helping bring clarity to pricing, profitability, cash flow, and growth decisions. I’m not a traditional fractional CFO—and that’s intentional.

Most e-commerce founders know their revenue.
Far fewer truly understand where they’re making money, where they’re losing it, and what to do next.

Before doing this work, I was a brand owner myself. I’ve sat in the same seat, made the same tradeoffs, and felt the same pressure that comes with trying to grow without breaking the business. That experience shapes how I show up for clients.

A lot of the value I provide doesn’t live in spreadsheets. It comes from helping founders think through tough, often messy decisions with real numbers behind them—and without feeling like they’re doing it alone.

Some of the ways I typically help:
• Understanding true contribution margin by product and sales channel
• Pricing and unit-economics decisions that actually improve profitability
• Setting realistic ROAS and CPA targets that align with cash flow
• Forecasting and planning so surprises are minimized
• Acting as a sounding board as the business scales and decisions get heavier

I don’t replace your bookkeeper or accountant. I help make sure the numbers are structured in a way that’s actually useful—and then help translate them into clear, actionable decisions.

I try to be direct, accessible, and generous with my time and perspective. The best work happens when founders feel comfortable asking real questions and having honest conversations.

Best fit: founder-led e-commerce brands doing meaningful volume who want clarity, confidence, and a true thought partner—not just reports.