shopexpertsscore
30
Revenue optimisation for 8-9 fig Shopify brands | Hello Nancy, Fluffco, Cambridge Satchel, Native Union, Boobies Superfood, Unbottled, Anatae..
Offered services
Store Setup & Management
Shopify Store Redesign and Build Experts
A store rarely needs redesigning just because it looks dated. It needs it because three freelancers have patched the theme, apps are doing jobs the theme could do, and nobody dares touch the product template. A Shopify store redesign fixes that as one project: reworked or new templates, content and app blocks moved across, and the URLs, SEO and tracking that already earn money kept intact.
This page covers redesigning or rebuilding a store that already trades, and a Shopify store build from scratch run as a development project. Configuring a new store so it can launch is store setup. A brief that is mostly about brand and visual look sits closer to theme design.
Compare the store developers and agencies below, or request a quote with your theme name, your app list and the templates that bring in most of your revenue.
Top-rated Shopify store developers and redesign agencies
shopexpertsscore
45
We specialise in working with Fashion, Beauty and Jewellery retailers - developing sites, crafting e-commerce strategies and CRO optimisation. Our clients have included The Couture Club LTK The Edit LDN Emello Ed Hardy Doll Beauty WAWWA RASCALS LOOPI & more!
Offered services
Store Setup & Management
Design, UX & Branding
Consulting & Strategy
Shopify Development
Marketing & Growth
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shopexpertsscore
45
Hey there, I’m Yoon, I have been in the Shopify ecosystem for 6 years – and I have worked with different industries, such as fashion, skincare, lifestyle brands, to build and optimize their Shopify stores. My focus is on creating fast, scalable Shopify stores that combine good performance and design.
Offered services
Store Setup & Management
Shopify Development
Design, UX & Branding
Training, Coaching & Support
Built by operators, backed by results. Enterprise-level Shopify solutions designed and optimized by eCommerce veterans who measure success in growth, conversions, and ROI - not just launches. We help fast-growing DTC brands squeeze more money out of their websites and future-proof their tech stacks through redesigns, ongoing conversion optimizations, and custom platform enhancements. https://sparky.us/ _____________________________________________________________________________________________ Recent Projects: - HeyDude: Grew checkouts reached by 51% with bespoke Shopify theme in three months ahead of Holiday. Implemented SEO best practices to boost discoverability and site health - ' 47: Increased site speed by 300% with custom theme build, including custom Algolia Integration, & favorite teams concept to personalize shopping experience. - GHOST: Increased conversion rate by 7% with custom designed & built Shopify theme. Built custom award-winning loyalty program, mobile app, and GWP feature. - Rockets of Awesome: Led a Shopify Plus migration and built editable subscription bundles, reworked curation and box logic to empower merchandising, and delivered a custom quiz and box curator integrating Shopify, Awtomic, and Pitney Bowes. - Legends B2B: designed & build custom B2B website to drive wholesale growth leading to $9M in YoY revenue & 7.8% conversion rate. Improved wholesale efficiency: Faster bulk ordering, clearer inventory visibility, reduced manual ops - VENUS Fashion: Full scale migration, migrating products, customer data, and content into a streamlined Shopify Plus storefront with clear product structures. Unified tools and integrations into one ecosystem, reducing complexity and maintenance. - York Athletics: Designed and built a bespoke Shopify theme driving a 40% YoY conversion lift post-launch, sustained despite fewer promotions, plus a front-end solution for gendered SKUs without back-end impact.
Offered services
Store Setup & Management
Marketing & Growth
Shopify Development
shopexpertsscore
60
function(), MALVI's Shopify branch, crafts high-performance, scalable commerce projects with forensic engineering, brand-led strategy, and zero fluff. As a Shopify-exclusive agency, we carry forward MALVI's award-winning DNA in design, strategy, and storytelling—so every function() project benefits from over a fifteen years of big-picture thinking and pixel-perfect rigor. Working with Shopify exclusively for over 9 years, function() has helped brands grow and expand, reach their intended audience and goals, and enjoy life-changing support from a stellar team. From Shopify Plus official case studies to emerging boutique stores, function() partners with ambitious teams at every stage of growth. We specialize in complex builds, replatforming, and long-term evolution—turning Shopify into a durable growth engine rather than a short-term solution. Our work is opinionated, data-informed, and execution-obsessed, with a hands-on approach embedded from strategy through launch and beyond. The promise: commerce experiences that scale cleanly, convert intentionally, and stand up to real-world demand.
Offered services
Store Setup & Management
Shopify Development
shopexpertsscore
65
Most agencies consider the job done when the task is finished. We consider the job done when your business grows. Backed by experience in building globally recognized apps and running our own e-commerce ventures, we offer a true merchant’s perspective. From pixel-perfect UX to proactive conversion optimization, we treat your project as our personal business card. A Genuine Business Ally: We don't just tick boxes. We align our goals with yours, ensuring that our work contributes directly to your bottom line. Built by Merchants, for Merchants: With experience running our own e-commerce projects and building global apps, we bring a practical, owner-centric perspective to your project. Proactive Optimization: We don’t wait for you to spot the gaps. We actively look for ways to improve UX and conversion rates while we work. Uncompromising Quality: We treat every pixel and line of code as a representation of our reputation. If it’s not perfect, it doesn’t leave our studio.
Offered services
Store Setup & Management
Marketing & Growth
Operations, Logistics & Fulfillment
Design, UX & Branding
Shopify Development
AI & Emerging Tech
shopexpertsscore
35
• 4+ years of exclusive Shopify development experience • Built and customized storefronts for 100+ brands • Long-term collaboration with one of the largest Shopify agencies in the DACH region (Eshop Guide), working on enterprise stores including New Balance • Long-term collaboration with a leading Shopify CRO agency (ConversionWise), supporting high-growth brands such as G FUEL • Developed Shopify apps, both bespoke client solutions as well as public apps published on the Shopify App Store
Offered services
Store Setup & Management
Shopify Development
shopexpertsscore
15
Craftiville is a modern Shopify development agency built on expertise, creativity, and precision. •We specialize in crafting customized eCommerce solutions from store setups and migrations to app development and performance optimization all designed to help brands thrive in the digital marketplace. • Our identity reflects who we are: a team of experienced developers with a global mindset and a passion for elevating online experiences. • At Craftiville, every detail matters. We combine technical mastery with a deep understanding of our clientsʼ goals to deliver solutions that are efficient, scalable, and beautifully executed. • More than a service provider, weʼre your success partner turning your eCommerce vision into a crafted reality.
Offered services
Store Setup & Management
Shopify Development
Design, UX & Branding
shopexpertsscore
30
I’m a senior frontend developer specialising in Shopify, with over a decade of experience building, rebuilding, and optimising high-performing ecommerce stores. Most of my work sits at the intersection of UX, performance, and maintainable architecture - I like things to look good, load fast, and not become a nightmare six months later. My core stack is Shopify Liquid, modern JavaScript (ES6+), and React, with CSS-first approaches where possible. I’m a big advocate for using native Shopify features properly - metaobjects, metafields, theme architecture, and Shopify Functions - before reaching for apps. Fewer dependencies, fewer fires to put out later. Tools-wise, I live in Figma, GitHub, Shopify CLI, and VS Code. For more bespoke builds, I’ve worked with Astro, Supabase, Sanity, and headless setups where they actually make sense (not just for the buzzwords). Performance, accessibility, and CRO are always part of the conversation, not an afterthought. Projects I’m proud of include large-scale theme rebuilds for established DTC brands, complex product customisation flows (including dynamic pricing and inventory logic), and long-term optimisation work where conversion and maintainability genuinely improved over time. I’ve worked both agency-side and in-house, so I’m comfortable shipping fast and thinking long-term. I’m best suited to merchants who want thoughtful, well-structured solutions rather than quick hacks - but I can still move quickly when needed. I care about doing the job properly, even when that means pushing back a bit.
Offered services
Store Setup & Management
Shopify Development
shopexpertsscore
20
7+ Years Experience | Shopify Strategist | Conversion Optimization Expert Certified Shopify Partner and Shopify Expert, specializing in building fully functional, strategically structured, and conversion-optimized Shopify stores. With 6+ years of hands-on experience and 240+ successful Shopify projects, I help brands launch, scale, and optimize high-performing Shopify websites. I focus on clean, theme-based designs that are fast, user-friendly, and built with conversion in mind. I work with DTC, B2C, and B2B businesses, providing end-to-end Shopify solutions, from store setup to long-term Shopify virtual assistance. Strengths & Skills Shopify Front-End Development: Theme customization using PageFly and GemPages Shopify Back-End Setup: Configuring apps, general settings, payments, shipping, and taxes Shopify Store Strategy: Planning site structure, content, and images for optimal user experience Product Management & Shopify Product Upload: Handling bulk uploads, SKUs, variants, collections, and sub-collections Conversion & Optimization: Product page optimization, CRO, speed, and overall store performance Graphic Design: Designing banners, visuals, and branded store assets Notable Experience 7 years of experience as a Shopify designer and Shopify website developer 247+ completed Shopify projects, including complex third-party integrations Built full Shopify stores from scratch, managing thousands of products with multi-level category and subcategory structures for ANA Sourcing Shopify Expert with English fluency Maintained a 4.9-star average rating as a Shopify developer and Shopify designer
Offered services
Store Setup & Management
How to hire a Shopify store developer for a redesign
Ask to see a redesign, not just launches. Building on an empty store is the easy version. A redesign means working around live orders, existing URLs, installed apps and a team that keeps editing products mid-project. Ask for one store they rebuilt while it kept trading, and what they had to fix in the first month after launch.
Get the scope written as templates, not pages. Shopify themes run on templates: home, collection, product, cart, page and blog post, plus any alternate templates you use for landing pages or special products. "Twelve pages" tells you nothing. A list of which templates get rebuilt, which sections are new and which stay as they are can be compared quote against quote.
Ask how they handle the switch. The right answer is building on an unpublished theme, reviewing it in preview, then publishing in a quiet trading window. Ask who re-adds app blocks and embeds, who re-tests tracking and who owns the redirect list if any handles change. A developer who plans to work on the live theme is a red flag.
Ask what happens to your existing code edits. Custom code stays behind when you change theme. Every hard-coded tweak, custom snippet and metafield-driven section has to be found, then rebuilt or retired. A good developer audits this before quoting. A weak one finds it in week three and sends a change request.
Ask who tests, and on what. A redesign should be tested on real phones with real checkout journeys: a discount code, a gift card, a subscription product if you sell them, and every payment method you offer. Designers rarely test the cart, and the cart is where redesign launches tend to break.
Red flags. A fixed price before anyone has looked at your theme code and app list. No mention of redirects, analytics or app blocks. A plan to rebuild everything when two templates cause most of the problems.
Shopify redesign, refresh or full rebuild: which one you need
Refresh on the current theme. Choose this when the theme is still supported and the problems sit in a few templates: a weak product page, cluttered navigation, a homepage built around last year's range. You get new sections, reworked layouts and updated styling. URLs, apps and tracking stay where they are, which makes this the cheapest and lowest-risk option.
Redesign on a new theme. Justified when the theme has been patched so heavily that each update turns into a round of manual rework. A move to a current theme clears that debt in one go.
Full rebuild. The real job when the problems sit under the storefront: duplicate products, inconsistent variants, tags doing work that metafields should do, overlapping apps, and ERP or 3PL links held together by manual exports. Design becomes the smaller part of the budget. Skip the data clean-up and the new theme sits on the same mess.
What to protect in all three:
- URLs: keep product and collection handles unchanged, and 301-redirect any that must change.
- SEO content: collection descriptions, blog posts and page titles often carry years of rankings. Move them; don't rewrite them in passing.
- Tracking: re-test analytics, ad pixels and conversion events on the new theme before it goes live.
- App blocks: reviews, subscription and upsell widgets placed as blocks or embeds have to be re-added and checked on every template.
How much does a Shopify store redesign cost?
Scope sets the price far more than store size does. Typical market ranges, next to what experts on shopexperts publish as starting prices:
Refresh on current theme
$1,000 – $5,000
New sections, layout and styling
Full redesign or rebuild
$8,000 – $30,000
New theme, templates, content moved
Starting prices on shopexperts
$40 – $15,000
Median $500 among claimed profiles
The shopexperts figures come from the first 100 store build and redesign listings in September 2026. Of those, 89 have claimed profiles, and their published starting prices run from $40 to $15,000 with a median of $500. A starting price is the entry point for a small task, not the cost of a redesign.
What moves a quote: how many templates are rebuilt rather than restyled, whether you change theme, how much custom code has to be found and rebuilt, how many apps need re-placing, and whether data clean-up or integrations are in scope. Hourly rates for this work typically run $60-$150. Send your theme name and app list when you request a quote, so the estimate starts from what's actually installed.
What Shopify store development services include
Most build and redesign quotes draw on some mix of these six pieces of work:
Theme and app audit
Code edits, apps and templates reviewed before anything is quoted
Template redesign
Home, collection, product and cart templates rebuilt with new sections
Re-theme
Content and custom features rebuilt on a current, supported theme
New store build
A development-led build with custom sections and integrations from day one
Data and app clean-up
Duplicate products, tag sprawl and overlapping apps sorted before launch
Launch protection
Redirects, tracking and app blocks checked on go-live day
Shopify website redesign: common questions
Will a Shopify redesign hurt my SEO?
It doesn't have to. Shopify product and collection URLs are built from fixed prefixes plus a handle, so if the handles stay the same, the URLs survive a theme change untouched. Rankings drop when handles change without 301 redirects, when collection text is cut to make a cleaner layout, or when new templates change heading structure and page titles. Ask the developer to crawl the site before and after launch and compare titles, headings and status codes.
Can my store keep trading during a redesign?
Yes. Products, orders and customers live in the admin, not the theme, so they carry on as normal while the new design is built on an unpublished theme. Two things need managing. Content your team edits on the live theme during the project has to be copied across, and theme and app changes should freeze in the final week so nothing is lost at the switch.
Should I hire a freelancer or a Shopify web development agency?
Decide on scope, not budget. Among the first 100 build and redesign listings on shopexperts in September 2026, 35 are freelancers and 65 are agencies. A freelancer is usually the better fit for a refresh on the current theme or a small store's re-theme. An agency makes sense when Shopify website design and development, data clean-up and integrations all have to run in parallel under one project lead.
Do I need a custom theme for a redesign?
Usually not. Most redesigns work well on a current, well-supported theme with a handful of custom sections for the parts that make your brand different. A fully custom theme makes sense when your product pages or navigation genuinely can't be built from sections, or when you're large enough to maintain your own theme code long term. That is a separate service, custom theme development, and it costs more to build and to keep current.
What should I prepare before asking for Shopify store development services?
Collaborator access so the developer can read your theme code before quoting. A list of installed apps and what each one does. The templates that drive most of your revenue, taken from your analytics. Any integrations with an ERP, 3PL or marketplace feed. Then add three stores whose structure you like, not just their look. With that in hand, quotes stop being guesses.
Will a redesign fix a low conversion rate?
Sometimes, but not reliably. A redesign fixes problems caused by the storefront: confusing navigation, weak product pages, a cluttered mobile layout. It won't fix pricing, shipping costs, traffic from the wrong audience or a product people aren't looking for. If you can't point to the templates losing customers, start with a store audit. It costs less and tells you whether a redesign is the right spend.