Skip to content

Shopify Store Redesign and Build Experts

A store rarely needs redesigning just because it looks dated. It needs it because three freelancers have patched the theme, apps are doing jobs the theme could do, and nobody dares touch the product template. A Shopify store redesign fixes that as one project: reworked or new templates, content and app blocks moved across, and the URLs, SEO and tracking that already earn money kept intact.

This page covers redesigning or rebuilding a store that already trades, and a Shopify store build from scratch run as a development project. Configuring a new store so it can launch is store setup. A brief that is mostly about brand and visual look sits closer to theme design.

Compare the store developers and agencies below, or request a quote with your theme name, your app list and the templates that bring in most of your revenue.

Top-rated Shopify store developers and redesign agencies

Say Yes
SY
AgencyLondon, United KingdomFrom $1000
5.00(2 reviews)
shopexpertsscore
70

We are a digital agency - with our HQ at Patch in York - who focus on brand & product storytelling. We carefully curate, design & build websites that tell people why your brand is special, and why your products are better. Whether it's optimising for conversions or crafting seamless digital experiences, we provide the tools, experience and insights to grow your brand. From design to strategy, we handle the details, so you can focus on what you're great at. We work across liquid themes and headless sites with Shopify - as well as custom builds for growing brands. Get in touch today for a consultation.

Offered services
Store Setup & Management
Consulting & Strategy
Shopify Development
AI & Emerging Tech
Design, UX & Branding
Richard Roth
RR
SEO SpecialistBerlin, GermanyFrom $500
Not yet rated
shopexpertsscore
20

Experienced SEO strategist with over 5 years of hands-on expertise and 160+ successful projects. Specialized in content SEO and technical SEO, helping businesses grow sustainably by increasing visibility, traffic, and revenue. Proven track record of scaling websites from 0 to over 1.05 million impressions through data-driven SEO strategies, in-depth keyword research, competitor analysis, and clean technical foundations. Industry experience across Tech, SaaS, E-Commerce, Local SEO, B2B, and Healthcare. Focused on long-term growth, top Google rankings, and measurable results.

Offered services
Store Setup & Management
Marketing & Growth
Copywriting & Content

Let us match you with the right Shopify expert for your needs.

Share your project details, and we'll handpick the best matches from our Shopify expert directory.

Mikhail Malkov
MM
Shopify Plus EngineerBelgrade, SerbiaFrom $50
Not yet rated
shopexpertsscore
15

Senior Shopify Developer (7 years exp) I have 13 years of experience in web development, with the last 7 years focused on Shopify. Coming from a full-stack background (Node.js, Databases), I specialize in technical challenges - from building custom apps and checkout logic to implementing complex, pixel-perfect theme customizations. My Stack: Shopify: Liquid, Checkout UI Extensions, Functions, Storefront API. General: JavaScript, Node.js, SQL, React Key Project: I worked on the Fender.com migration to Shopify (Plus). My focus was on replicating their business logic via Checkout Extensions and handling data synchronization. I’m looking for projects that require deep technical understanding, whether it's backend integration or advanced frontend work.

Offered services
Store Setup & Management
Shopify Development
Benjamin Cofrancesco
BC
Shopify Plus EngineerCanberra, AustraliaFrom $100
Not yet rated
shopexpertsscore
30

I build Shopify stores that don’t just look good, they convert. If you’re tired of “pretty” stores that make $0, I’m the developer who fixes that and actually keeps your accountant happy. From upsells and flows to full rebuilds, I turn browsers into buyers and analytics into bragging rights. I’ve worked on some of the world’s leading Shopify brands and a combined total revenue of nine figures. I know what it takes to scale stores, optimise conversions, and create a shopping experience that keeps customers coming back. I work with Shopify Plus, Liquid, React, Rust for checkout extensions, GraphQL, TypeScript, and modern frontend tools like Lit and Tailwind to deliver fast, scalable, and maintainable solutions. Hire me and you’re not just getting a Shopify developer, you’re getting the only developer you will ever need, someone who can handle everything from storefront design to backend wizardry without making you cry over code.

Offered services
Store Setup & Management
Shopify Development
Codersy
C
AgencyBelgrade, SerbiaFrom $500
5.00(22 reviews)
shopexpertsscore
80

Codersy is a Shopify focused agency that designs and builds high converting storefronts for growing brands. With 300+ projects delivered, we specialise in Shopify and Shopify Plus, custom theme development, and performance first builds that feel pixel perfect on every device. We also handle complex integrations and custom apps when off the shelf solutions fall short. Expect clear communication, disciplined QA, and an owner ready handover so your store stays fast, stable, and easy to evolve long term.

Offered services
Store Setup & Management
Shopify Development
Design, UX & Branding
Shinetech Software
SS
AgencyBeijing, ChinaFrom $40
5.00(5 reviews)
shopexpertsscore
55

Shinetech Shopidev is the dedicated Shopify development team within Shinetech Software. We specialize in building, customizing, and scaling Shopify stores for growing brands and enterprise merchants. As a Shopify Partner, our team combines deep technical expertise with proven delivery processes to provide reliable, long term ecommerce solutions.

Offered services
Store Setup & Management
Shopify Development
Vigeo Studio
VS
AgencyBratislava, SlovakiaFrom $100
5.00(3 reviews)
shopexpertsscore
35

We specialize in custom development and end-to-end technical support for Shopify merchants, from daily store maintenance to complex custom engineering. We bridge the gap between simple design and advanced functionality. Our Technical Expertise We deploy a robust tech stack to build scalable, high-performing solutions: Frontend: Liquid, JavaScript (React/Vue), HTML5, and CSS3. Backend & Integrations: Node.js and PHP for custom apps and API connections. Low-Code Solutions: We have a dedicated team trained specifically in GemPages for rapid, high-converting landing page builds. How We Help Custom Development: Our senior developers write clean, bespoke code for features that off-the-shelf themes can’t handle. Store Health & Maintenance: Ongoing site audits, speed optimization, and technical troubleshooting. Operational Support: Expert assistance with product uploads, catalog management, and content updates. Whether you need a quick GemPages layout or a complex custom-coded integration, we provide reliable, growth-oriented solutions tailored to your brand.

Offered services
Store Setup & Management
Shopify Development
Technical Support & Maintenance
Design, UX & Branding
Matteo Gavin
MG
Theme DeveloperRome, ItalyFrom $65
5.00(26 reviews)
shopexpertsscore
80

Hi, I’m Matteo, a Shopify Expert and Web Designer specialized in building, optimizing, and scaling high-performance eCommerce experiences. I’ve worked extensively with Shopify for several years, helping medium and large businesses design, develop, and grow their online stores with a strong focus on UX, performance, and conversion rate optimization. I’m currently ranked among the Top 10 Shopify Experts in Italy, and I collaborate daily with brands that need more than just a “nice-looking” store, they need a platform that truly supports their business goals. My experience covers: Custom Shopify theme development Advanced theme customization and UI/UX optimization Shopify app integrations and API-based solutions Store migrations and complex setups (B2C, B2B, multi-market) Ongoing optimization, performance improvements, and CRO

Offered services
Store Setup & Management
Shopify Development
Training, Coaching & Support
Godspower Oboido
GO
Theme DeveloperWashington, United StatesFrom $80
Not yet rated
shopexpertsscore
35

I build Shopify stores that survive $1M+ sales days, high-traffic launches, and zero-downtime requirements. Senior Shopify Developer with 8+ years of experience building, scaling, and operating high-traffic Shopify storefronts for sports, entertainment, and hospitality brands. I’ve worked on Shopify ecommerce systems for organizations including Chicago Bulls, Denver Nuggets, Michigan State Football, OKC Thunder, Call of Duty, Four Seasons Hospitality, Coco5, Forme, and others — supporting $1M+ single-day sales, $500K+ launch days, and enterprise-scale inventories exceeding $60B across North America. My expertise spans Shopify 2.0 theme builds, advanced customizations, custom app development, and performance optimization for stores where downtime, slow checkout, or failed launches are not acceptable. I also run and operate my own Shopify store, which means every engagement is approached with an operator’s mindset — prioritizing conversion, scalability, clean architecture, and long-term maintainability over shortcuts or quick fixes. Best suited for brands doing real volume — or preparing for it.

Offered services
Store Setup & Management
Shopify Development
Power Commerce
PC
AgencyWashington, United StatesFrom $750
Not yet rated
shopexpertsscore
60

Power Commerce is a Shopify-focused commerce and growth agency with 12+ years of experience delivering scalable builds, complex migrations, and performance optimization for high-growth and enterprise brands. Our team has led and supported Shopify projects for globally recognized brands including Dr Squatch, TULA, Natura Brasil, Condé Nast, and Martha Stewart. We specialize in Shopify architecture, Shopify Plus, custom app development, theme and UX optimization, CRO, analytics, and AI-enabled workflows. Power Commerce partners with brands as a long-term technical and growth team, focused on reliability, scale, and measurable results.

Offered services
Store Setup & Management
Marketing & Growth
AI & Emerging Tech
Consulting & Strategy
Copywriting & Content

How to hire a Shopify store developer for a redesign

Ask to see a redesign, not just launches. Building on an empty store is the easy version. A redesign means working around live orders, existing URLs, installed apps and a team that keeps editing products mid-project. Ask for one store they rebuilt while it kept trading, and what they had to fix in the first month after launch.

Get the scope written as templates, not pages. Shopify themes run on templates: home, collection, product, cart, page and blog post, plus any alternate templates you use for landing pages or special products. "Twelve pages" tells you nothing. A list of which templates get rebuilt, which sections are new and which stay as they are can be compared quote against quote.

Ask how they handle the switch. The right answer is building on an unpublished theme, reviewing it in preview, then publishing in a quiet trading window. Ask who re-adds app blocks and embeds, who re-tests tracking and who owns the redirect list if any handles change. A developer who plans to work on the live theme is a red flag.

Ask what happens to your existing code edits. Custom code stays behind when you change theme. Every hard-coded tweak, custom snippet and metafield-driven section has to be found, then rebuilt or retired. A good developer audits this before quoting. A weak one finds it in week three and sends a change request.

Ask who tests, and on what. A redesign should be tested on real phones with real checkout journeys: a discount code, a gift card, a subscription product if you sell them, and every payment method you offer. Designers rarely test the cart, and the cart is where redesign launches tend to break.

Red flags. A fixed price before anyone has looked at your theme code and app list. No mention of redirects, analytics or app blocks. A plan to rebuild everything when two templates cause most of the problems.

Shopify redesign, refresh or full rebuild: which one you need

Refresh on the current theme. Choose this when the theme is still supported and the problems sit in a few templates: a weak product page, cluttered navigation, a homepage built around last year's range. You get new sections, reworked layouts and updated styling. URLs, apps and tracking stay where they are, which makes this the cheapest and lowest-risk option.

Redesign on a new theme. Justified when the theme has been patched so heavily that each update turns into a round of manual rework. A move to a current theme clears that debt in one go.

Full rebuild. The real job when the problems sit under the storefront: duplicate products, inconsistent variants, tags doing work that metafields should do, overlapping apps, and ERP or 3PL links held together by manual exports. Design becomes the smaller part of the budget. Skip the data clean-up and the new theme sits on the same mess.

What to protect in all three:

- URLs: keep product and collection handles unchanged, and 301-redirect any that must change.

- SEO content: collection descriptions, blog posts and page titles often carry years of rankings. Move them; don't rewrite them in passing.

- Tracking: re-test analytics, ad pixels and conversion events on the new theme before it goes live.

- App blocks: reviews, subscription and upsell widgets placed as blocks or embeds have to be re-added and checked on every template.

How much does a Shopify store redesign cost?

Scope sets the price far more than store size does. Typical market ranges, next to what experts on shopexperts publish as starting prices:

Refresh on current theme

$1,000 – $5,000

New sections, layout and styling

Full redesign or rebuild

$8,000 – $30,000

New theme, templates, content moved

Starting prices on shopexperts

$40 – $15,000

Median $500 among claimed profiles

The shopexperts figures come from the first 100 store build and redesign listings in September 2026. Of those, 89 have claimed profiles, and their published starting prices run from $40 to $15,000 with a median of $500. A starting price is the entry point for a small task, not the cost of a redesign.

What moves a quote: how many templates are rebuilt rather than restyled, whether you change theme, how much custom code has to be found and rebuilt, how many apps need re-placing, and whether data clean-up or integrations are in scope. Hourly rates for this work typically run $60-$150. Send your theme name and app list when you request a quote, so the estimate starts from what's actually installed.

What Shopify store development services include

Most build and redesign quotes draw on some mix of these six pieces of work:

Theme and app audit

Code edits, apps and templates reviewed before anything is quoted

Template redesign

Home, collection, product and cart templates rebuilt with new sections

Re-theme

Content and custom features rebuilt on a current, supported theme

New store build

A development-led build with custom sections and integrations from day one

Data and app clean-up

Duplicate products, tag sprawl and overlapping apps sorted before launch

Launch protection

Redirects, tracking and app blocks checked on go-live day

Shopify website redesign: common questions

Will a Shopify redesign hurt my SEO?

It doesn't have to. Shopify product and collection URLs are built from fixed prefixes plus a handle, so if the handles stay the same, the URLs survive a theme change untouched. Rankings drop when handles change without 301 redirects, when collection text is cut to make a cleaner layout, or when new templates change heading structure and page titles. Ask the developer to crawl the site before and after launch and compare titles, headings and status codes.

Can my store keep trading during a redesign?

Yes. Products, orders and customers live in the admin, not the theme, so they carry on as normal while the new design is built on an unpublished theme. Two things need managing. Content your team edits on the live theme during the project has to be copied across, and theme and app changes should freeze in the final week so nothing is lost at the switch.

Should I hire a freelancer or a Shopify web development agency?

Decide on scope, not budget. Among the first 100 build and redesign listings on shopexperts in September 2026, 35 are freelancers and 65 are agencies. A freelancer is usually the better fit for a refresh on the current theme or a small store's re-theme. An agency makes sense when Shopify website design and development, data clean-up and integrations all have to run in parallel under one project lead.

Do I need a custom theme for a redesign?

Usually not. Most redesigns work well on a current, well-supported theme with a handful of custom sections for the parts that make your brand different. A fully custom theme makes sense when your product pages or navigation genuinely can't be built from sections, or when you're large enough to maintain your own theme code long term. That is a separate service, custom theme development, and it costs more to build and to keep current.

What should I prepare before asking for Shopify store development services?

Collaborator access so the developer can read your theme code before quoting. A list of installed apps and what each one does. The templates that drive most of your revenue, taken from your analytics. Any integrations with an ERP, 3PL or marketplace feed. Then add three stores whose structure you like, not just their look. With that in hand, quotes stop being guesses.

Will a redesign fix a low conversion rate?

Sometimes, but not reliably. A redesign fixes problems caused by the storefront: confusing navigation, weak product pages, a cluttered mobile layout. It won't fix pricing, shipping costs, traffic from the wrong audience or a product people aren't looking for. If you can't point to the templates losing customers, start with a store audit. It costs less and tells you whether a redesign is the right spend.