No results found
Try adjusting your search terms
Your theme already does most of what you need. The rest is a product page that needs a size chart, a header that falls apart on mobile, or brand colours the editor won’t quite match.
Shopify theme customization closes that gap: installing and setting up a theme, adjusting layouts, sections and styles, small Liquid and CSS changes, and applying theme updates without losing earlier work. The theme stays the one you chose. The specialist makes it fit your catalogue and your brand.
It isn’t writing new sections and templates from scratch, which is theme development, and it isn’t a bespoke build from designs. If the change list keeps growing past a handful of templates, you probably need one of those instead.
1,136 experts list theme setup and customisation on shopexperts. Compare the specialists below, and send screenshots of what you want changed when you request a quote.
InsCoder is Hong Kong’s Shopify Platinum Partner, specializing in secure, scalable AI-powered e-commerce for leading brands.
Most Shopify stores appear great, but they often fail under the hood. I’ve spent 10 years ensuring that doesn't happen. From custom theme architecture to sophisticated API integrations (CRMs, fulfillment, and custom apps), I provide full-stack solutions that streamline your operations and maximize ROI. What I bring to your project: Precision Frontend: Custom-coded interfaces using React/Vue and Next.js for a lightning-fast, 'app-like' feel. Full-Stack Logic: Deep expertise in Liquid and Shopify APIs to automate your backend and sync your tech stack. Strategic Optimization: A relentless focus on SEO, site speed, and UX that drives actual sales. Whether you need a headless setup or a high-converting custom theme, I offer the agility of a boutique agency with the technical depth of an enterprise team.
Share your project details, and we'll handpick the best matches from our Shopify expert directory.
With over eight years of experience as a full-stack Shopify developer, I translate complex technical concepts into user-friendly features that are built on scalable and reliable code. With a strong eye for design and focus on conversions, I create storefronts that look great and perform. If you're seeking a collaborator who values performance and long-term partnerships, let's talk. What I do: Custom features & theme development Convert Figma designs to responsive storefronts Custom apps, APIs, and system integrations UX/conversion improvements I specialize in: Bundle builders Cart drawers, Upsells Complex Metafield/Metaobjects implementations Subscriptions optimizations Section rendering API and ajax
Rising Commerce is a Shopify practice led by David Martel, a Shopify Partner since February 2017. Dave has spent more than ten years on the platform, across theme development, app integrations, migrations, performance, and the fixes that keep a live store selling. We help merchants turn a Shopify store into a faster, clearer, easier business to run. The work covers new builds and redesigns, theme customization, migrations onto Shopify, site speed, and ongoing care. Most of that work is in clothing and fashion, food and drink, health and beauty, and jewelry. You work directly with Dave. The published response time is 30 minutes, and clients on both Shopify Partners and Shopexperts describe the same pattern: a clear reply, a careful fix, and someone who is still there the next time something breaks.
Friction Studio — Conversion-Led Shopify Development for Ambitious Brands Friction Studio is not just a Shopify agency — we are strategic partners for DTC and eCommerce brands that want stores built to perform, scale, and convert. We don’t simply deliver a website; we engineer Shopify systems that elevate revenue, reduce friction, and strengthen customer experience. We help established and scaling brands unlock higher growth by combining conversion-driven design with robust Shopify engineering. Our focus is simple: high-impact UX, scalable development, and business outcomes that matter. How We Help You Grow: Custom Shopify & Shopify Plus Builds — Premium, performance-focused stores designed for long-term scalability. Conversion-Focused Redesigns — Strategic UX and merchandising upgrades that increase conversion rates and AOV. Platform Migrations to Shopify — Seamless transitions from legacy systems without data loss or SEO setbacks. Performance & Speed Optimization — Technical tuning to improve user experience and search performance. Landing Page & CRO Systems — Revenue-driven landing pages and CRO experimentation for paid acquisition and retention. We take a systems-first approach, aligning design, development, analytics, and conversion strategy so every touchpoint drives measurable results. Why Brands Choose Friction Studio: We operate as long-term growth partners, never one-off vendors. We’re obsessed with clean code, fast experiences, and friction-less buying journeys that turn visitors into loyal customers. Our work isn’t just technically sound, it’s commercially intelligent. From advanced integrations to retention-driven experiences, we build Shopify solutions that strengthen both brand perception and bottom-line performance.
PROPERO is a Shopify Plus Partner agency that helps D2C brands build high performing stores and streamline their operations with intelligent automation. With over 300 happy clients, a team of more than 30 experts, and over 550 projects delivered across 30 countries, we combine deep Shopify expertise with advanced automation to drive real business growth. We specialize in custom Shopify development, from fractional quantity selling and custom calculators to product bundling, Recharge portal customization, and subscription management. On the backend, we are an official Mechanic.dev partner and n8n workflow specialists. We build automations that eliminate manual work, sync data seamlessly across platforms, and optimize order processing so you can focus on growing your business. Our work has been trusted by brands featured on Shark Tank in the USA and India, as well as Dragon's Den in Canada, including Boobie Superfoods, Oye Happy, and Hush.ca. We serve clients across automotive, fashion, health and beauty, and sports industries, delivering enterprise grade quality at competitive rates. Whether you need a full store build, a seamless migration, or ongoing management, we are here to turn your vision into reality. Tell us your goal, and we will build it.
Codeart is a full-service design and development studio specializing in high-performing Shopify experiences for ambitious brands. With over 12 years of experience, our team blends strategy, creativity, and technical precision to craft fast, scalable, and conversion-focused online stores. We’ve partnered with global wellness, fashion, and consumer brands to design seamless eCommerce experiences that drive measurable growth. From UX strategy and CRO-driven redesigns to advanced Shopify integrations, every project is built around user insight and long-term performance. As a trusted Shopify Partner, we provide end-to-end solutions, from brand identity and UI/UX design to full development, optimization, and post-launch support, ensuring your store doesn’t just look good, but sells better. Industries Served: Health & wellness, fashion & apparel, consumer packaged goods, and lifestyle brands.
Dreams To Life, LLC is a trusted Shopify development agency specializing in custom store builds, theme customization, and advanced troubleshooting. With years of experience supporting eCommerce brands, we deliver scalable, high-performance Shopify solutions that drive growth and conversion. Our team combines deep technical expertise with a strong understanding of UX, design, and business strategy, allowing us to turn creative visions into powerful, functional online stores. Core Expertise: Full Shopify store setup & custom development Theme design, optimization, and maintenance App integrations & API development Speed optimization and technical debugging Migration to Shopify / Shopify Plus Ongoing support & store management At Dreams To Life, we focus on quality, reliability, and results — helping clients transform ideas into thriving online businesses.
We are a boutique agency that partners with Shopify brands to help with custom development and CRO. We think of and create solutions, theme customizations, and custom apps for your brand to optimize your store and increase sales. We also specialize in AI integrations and automations. Read hundreds of reviews from our brand partners here - http://aesymmetric.xyz/client-reviews
I'm a UK based Shopify partner with 8 years of hands-on Shopify experience and over 25 years in the ecommerce industry. I specialises in custom Shopify theme development and platform migrations, helping brands move to Shopify smoothly while building fast, scalable, conversion-focused storefronts. I work with clients and agencies in the UK, and North America to deliver reliable, results-driven solutions tailored to long-term growth.
Start with your theme’s name and version. Both are shown in your theme library. A specialist who knows your theme can tell from that alone which requests are settings, which need a new block and which need code, and quote accordingly.
Send screenshots, not adjectives. “Make the product page cleaner” gets you a guess. Annotated screenshots of the current page, plus an example of what you want on desktop and mobile, get you a quote you can hold someone to.
Ask for past work on your theme family. A portfolio of finished stores doesn’t show what the specialist actually changed. Ask for two projects on the same theme or vendor, and what was a setting, what was a section and what was code.
Insist on a copy. Changes belong on a duplicate of the live theme, shared through a preview link and published only after you’ve checked them on your own phone. Editing the live theme means customers see the half-finished version.
Agree a numbered change list and a revision limit. Customisation drifts. A written list of changes with two rounds of revisions included stops a small job becoming an open-ended retainer nobody budgeted for.
Ask who applies the next update. Find out whether the price covers your theme’s next update, or what they charge for it. Customised themes fall behind because nobody owns that job.
Red flags. A quote that never mentions mobile. No mention of working on a duplicate theme. A new app suggested for something your theme can already do. An offer to rebuild the whole theme when you asked for a few layout changes.
Every Shopify theme update brings bug fixes, new features and support for new platform features. It also exposes every shortcut taken during customisation. The order in which changes are made decides how painful each update will be.
Theme editor first. Colours, fonts, section order, which blocks appear and most layout choices are theme settings. Updates keep editor settings, so anything done here carries forward at no cost.
App blocks second. Features from apps should sit in app blocks that you place through the editor. They survive updates and leave no stray code in theme files when you remove the app.
Code last, in separate files. When code is unavoidable, a new section or snippet file is safer than editing the theme’s own templates. Updates carry code edits across when they don’t conflict with the vendor’s changes. Conflicting edits need reapplying manually, and someone bills for each one.
Keep a list of every edited file. A plain record of what changed and why turns an update from detective work into a checklist.
Know when to stop patching. A theme several major versions behind, carrying years of edits from different freelancers, reaches a point where updating costs more than starting again on a current theme and redoing the customisations cleanly. The signs: the update preview breaks several templates, nobody can say which edits still matter, and pages have slowed down. Ask a specialist to quote both routes.
Most theme customisation is priced per change or by the hour. Typical market ranges:
Small change
One section, layout or style tweak
Customisation project
Several templates and sections
Hourly rate
Theme customisation specialists
The number of templates touched moves the price most, followed by whether a change needs code. Editor-only work sits at the bottom of each range. Custom Liquid on product and cart templates, where apps, variants and discounts interact, sits at the top. Setting up a theme for a new store usually lands in the project range, because it touches every template.
Among the first 100 listings for this service, the claimed profiles publish a median starting price of $400 (September 2026). That figure is an entry point for small jobs, not a project estimate. For a breakdown by type of job, see the theme customization cost guide. Send your numbered change list and theme version to get a quote.
Most requests fall into one of these six jobs:
Presets, theme settings, navigation and home page built from your content
Rearranged templates, new blocks and mobile fixes
Colours, fonts, buttons and spacing matched to your brand
Size charts, badges, variant display and trust content
Moving to the latest version and reapplying custom code
Customisations recreated cleanly on a current theme
Dawn is Shopify’s free reference theme: lean, fast and deliberately plain, with fewer sections and settings than most premium themes. More requests on Dawn therefore need a new block or a code change rather than a setting. Premium themes offer more in the editor but carry more code to work around. Shopify’s newer free themes, such as Horizon, are organised differently again, so confirm exactly which theme you run before briefing anyone.
No. Specialists with a Shopify Partner account send a collaborator request, and you decide which areas it covers; for theme work, that’s mainly the themes section. Others can be added as a staff member with limited permissions. They should work on a duplicate of your live theme, and their access should be removed when the job ends.
There’s no fixed schedule, but each version you skip makes the next update bigger. Read the release notes when your theme library shows an update is available. Apply updates that fix bugs or add something you’ll use, and test them on an unpublished copy first. Reviewing updates every few months is a sensible rhythm for most customised stores.
Products, collections, pages, navigation and store settings stay put, because they belong to the store rather than the theme. Section content, theme settings and code edits generally don’t carry over and have to be recreated. That makes a switch a good moment to drop customisations the new theme already offers as standard. A specialist can map each current change to its equivalent before you commit.
Choosing a preset, setting colours, typography and logo, building the header, footer, navigation and home page from your content, and configuring product and collection templates, then checking every template on mobile. It stops short of product imports and admin settings, which sit with product setup and store setup specialists. Supply logo files, brand colours and final copy up front; missing content is the usual cause of delays.
They can, depending on how the changes are made. Editor settings rarely add much weight. Extra fonts, large images in new sections, scripts that load on every page and apps installed for one small feature all do. Ask the specialist to compare the speed of the duplicate theme with the live one before publishing, and to load any new script only on the templates that use it.
