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Shopify Theme Customization and Setup Experts

Your theme already does most of what you need. The rest is a product page that needs a size chart, a header that falls apart on mobile, or brand colours the editor won’t quite match.

Shopify theme customization closes that gap: installing and setting up a theme, adjusting layouts, sections and styles, small Liquid and CSS changes, and applying theme updates without losing earlier work. The theme stays the one you chose. The specialist makes it fit your catalogue and your brand.

It isn’t writing new sections and templates from scratch, which is theme development, and it isn’t a bespoke build from designs. If the change list keeps growing past a handful of templates, you probably need one of those instead.

1,136 experts list theme setup and customisation on shopexperts. Compare the specialists below, and send screenshots of what you want changed when you request a quote.

Top-rated Shopify theme experts for setup and customisation

Katherine Stevenson
KS
Shopify ConsultantCanberra, AustraliaFrom $3000
5.00(26 reviews)
shopexpertsscore
75

Hey! I'm Kat. I've been working with Shopify since 2018, offering store set up, development, and eCommerce consulting services. I have products listed on both the Shopify Theme Store (Divide, Leap, Explore, Move, and Treat), and Shopify App Store (QuickSwatch), and am listed on the Shopify Partner directory. I primarily work with brands in the premium-to-luxury lifestyle space (think: fashion, accessories, food and drink, home, kids products) both in Australia and internationally. I'm a Shopify, Klaviyo, and Judge.me. partner. Whether you're a new brand looking for store set up, or a more established one wondering how you can improve your website (think conversions, integrations, and development support), feel free to reach out.

Offered services
Store Setup & Management
Consulting & Strategy
Shopify Development
Joshua Corby
JC
Front-End DeveloperLondon, United KingdomFrom $85
5.00(4 reviews)
shopexpertsscore
70

I’ve been a Shopify developer for over seven years, working with clients worldwide on everything from bespoke themes to platform migrations and custom app development. I regularly collaborate with Shopify Plus clients, delivering tailored solutions that meet diverse needs and budgets. I run my own independent studio in the UK, specialising in Shopify theme and custom app development. I thrive on projects that demand creativity and bespoke solutions, pushing boundaries to deliver the best results for my clients.

Offered services
Store Setup & Management

Let us match you with the right Shopify expert for your needs.

Share your project details, and we'll handpick the best matches from our Shopify expert directory.

JC
AgencyLondon, United KingdomFrom $5000
Not yet rated
shopexpertsscore
30

Revenue optimisation for 8-9 fig Shopify brands | Hello Nancy, Fluffco, Cambridge Satchel, Native Union, Boobies Superfood, Unbottled, Anatae..

Offered services
Store Setup & Management
Haslo Digital
HD
AgencyLondon, United KingdomFrom $2000
Not yet rated
shopexpertsscore
45

We specialise in working with Fashion, Beauty and Jewellery retailers - developing sites, crafting e-commerce strategies and CRO optimisation. Our clients have included The Couture Club LTK The Edit LDN Emello Ed Hardy Doll Beauty WAWWA RASCALS LOOPI & more!

Offered services
Store Setup & Management
Design, UX & Branding
Consulting & Strategy
Shopify Development
Marketing & Growth
Yoon Hou Poh
YH
Theme DeveloperWashington, United StatesFrom $150
5.00(1 reviews)
shopexpertsscore
45

Hey there, I’m Yoon, I have been in the Shopify ecosystem for 6 years – and I have worked with different industries, such as fashion, skincare, lifestyle brands, to build and optimize their Shopify stores. My focus is on creating fast, scalable Shopify stores that combine good performance and design.

Offered services
Store Setup & Management
Shopify Development
Design, UX & Branding
Training, Coaching & Support
Sparky
S
AgencyWashington, United StatesFrom $500
5.00(2 reviews)
shopexpertsscore
70

Built by operators, backed by results. Enterprise-level Shopify solutions designed and optimized by eCommerce veterans who measure success in growth, conversions, and ROI - not just launches. We help fast-growing DTC brands squeeze more money out of their websites and future-proof their tech stacks through redesigns, ongoing conversion optimizations, and custom platform enhancements. https://sparky.us/ _____________________________________________________________________________________________ Recent Projects: - HeyDude: Grew checkouts reached by 51% with bespoke Shopify theme in three months ahead of Holiday. Implemented SEO best practices to boost discoverability and site health - ' 47: Increased site speed by 300% with custom theme build, including custom Algolia Integration, & favorite teams concept to personalize shopping experience. - GHOST: Increased conversion rate by 7% with custom designed & built Shopify theme. Built custom award-winning loyalty program, mobile app, and GWP feature. - Rockets of Awesome: Led a Shopify Plus migration and built editable subscription bundles, reworked curation and box logic to empower merchandising, and delivered a custom quiz and box curator integrating Shopify, Awtomic, and Pitney Bowes. - Legends B2B: designed & build custom B2B website to drive wholesale growth leading to $9M in YoY revenue & 7.8% conversion rate. Improved wholesale efficiency: Faster bulk ordering, clearer inventory visibility, reduced manual ops - VENUS Fashion: Full scale migration, migrating products, customer data, and content into a streamlined Shopify Plus storefront with clear product structures. Unified tools and integrations into one ecosystem, reducing complexity and maintenance. - York Athletics: Designed and built a bespoke Shopify theme driving a 40% YoY conversion lift post-launch, sustained despite fewer promotions, plus a front-end solution for gendered SKUs without back-end impact.

Offered services
Store Setup & Management
Marketing & Growth
Shopify Development
function() by MALVI
FB
AgencyAthens, GreeceFrom $5000
5.00(26 reviews)
shopexpertsscore
60

function(), MALVI's Shopify branch, crafts high-performance, scalable commerce projects with forensic engineering, brand-led strategy, and zero fluff. As a Shopify-exclusive agency, we carry forward MALVI's award-winning DNA in design, strategy, and storytelling—so every function() project benefits from over a fifteen years of big-picture thinking and pixel-perfect rigor. Working with Shopify exclusively for over 9 years, function() has helped brands grow and expand, reach their intended audience and goals, and enjoy life-changing support from a stellar team. From Shopify Plus official case studies to emerging boutique stores, function() partners with ambitious teams at every stage of growth. We specialize in complex builds, replatforming, and long-term evolution—turning Shopify into a durable growth engine rather than a short-term solution. Our work is opinionated, data-informed, and execution-obsessed, with a hands-on approach embedded from strategy through launch and beyond. The promise: commerce experiences that scale cleanly, convert intentionally, and stand up to real-world demand.

Offered services
Store Setup & Management
Shopify Development
Digismoothie
D
AgencyPrague, CzechiaFrom $190
5.00(4 reviews)
shopexpertsscore
65

Most agencies consider the job done when the task is finished. We consider the job done when your business grows. Backed by experience in building globally recognized apps and running our own e-commerce ventures, we offer a true merchant’s perspective. From pixel-perfect UX to proactive conversion optimization, we treat your project as our personal business card. A Genuine Business Ally: We don't just tick boxes. We align our goals with yours, ensuring that our work contributes directly to your bottom line. Built by Merchants, for Merchants: With experience running our own e-commerce projects and building global apps, we bring a practical, owner-centric perspective to your project. Proactive Optimization: We don’t wait for you to spot the gaps. We actively look for ways to improve UX and conversion rates while we work. Uncompromising Quality: We treat every pixel and line of code as a representation of our reputation. If it’s not perfect, it doesn’t leave our studio.

Offered services
Store Setup & Management
Marketing & Growth
Operations, Logistics & Fulfillment
Design, UX & Branding
Shopify Development
AI & Emerging Tech
Gracjan Mirek
GM
Front-End DeveloperLondon, United KingdomFrom $80
5.00(2 reviews)
shopexpertsscore
75

I’m a Shopify Developer specialising in Shopify Plus builds, custom apps, and high-performance storefronts. I help growing brands turn complex requirements into fast, scalable, conversion-focused solutions. I work hands-on with Liquid, JavaScript, and Tailwind CSS to create custom themes, build private Shopify apps, and extend Shopify beyond its out-of-the-box limits. I also provide reliable integration and ongoing support, ensuring stores stay fast, stable, and ready to scale. I’m used to working with established teams, tight timelines, and high-traffic environments where quality and performance matter. If you need a Shopify partner who understands both the technical depth and commercial impact, let’s build something together.

Offered services
Store Setup & Management
Shopify Development
Till Täubrich
TT
Theme DeveloperBerlin, GermanyFrom $500
5.00(1 reviews)
shopexpertsscore
35

• 4+ years of exclusive Shopify development experience • Built and customized storefronts for 100+ brands • Long-term collaboration with one of the largest Shopify agencies in the DACH region (Eshop Guide), working on enterprise stores including New Balance • Long-term collaboration with a leading Shopify CRO agency (ConversionWise), supporting high-growth brands such as G FUEL • Developed Shopify apps, both bespoke client solutions as well as public apps published on the Shopify App Store

Offered services
Store Setup & Management
Shopify Development

How to hire for Shopify theme changes

Start with your theme’s name and version. Both are shown in your theme library. A specialist who knows your theme can tell from that alone which requests are settings, which need a new block and which need code, and quote accordingly.

Send screenshots, not adjectives. “Make the product page cleaner” gets you a guess. Annotated screenshots of the current page, plus an example of what you want on desktop and mobile, get you a quote you can hold someone to.

Ask for past work on your theme family. A portfolio of finished stores doesn’t show what the specialist actually changed. Ask for two projects on the same theme or vendor, and what was a setting, what was a section and what was code.

Insist on a copy. Changes belong on a duplicate of the live theme, shared through a preview link and published only after you’ve checked them on your own phone. Editing the live theme means customers see the half-finished version.

Agree a numbered change list and a revision limit. Customisation drifts. A written list of changes with two rounds of revisions included stops a small job becoming an open-ended retainer nobody budgeted for.

Ask who applies the next update. Find out whether the price covers your theme’s next update, or what they charge for it. Customised themes fall behind because nobody owns that job.

Red flags. A quote that never mentions mobile. No mention of working on a duplicate theme. A new app suggested for something your theme can already do. An offer to rebuild the whole theme when you asked for a few layout changes.

Customisation that survives the next theme update

Every Shopify theme update brings bug fixes, new features and support for new platform features. It also exposes every shortcut taken during customisation. The order in which changes are made decides how painful each update will be.

Theme editor first. Colours, fonts, section order, which blocks appear and most layout choices are theme settings. Updates keep editor settings, so anything done here carries forward at no cost.

App blocks second. Features from apps should sit in app blocks that you place through the editor. They survive updates and leave no stray code in theme files when you remove the app.

Code last, in separate files. When code is unavoidable, a new section or snippet file is safer than editing the theme’s own templates. Updates carry code edits across when they don’t conflict with the vendor’s changes. Conflicting edits need reapplying manually, and someone bills for each one.

Keep a list of every edited file. A plain record of what changed and why turns an update from detective work into a checklist.

Know when to stop patching. A theme several major versions behind, carrying years of edits from different freelancers, reaches a point where updating costs more than starting again on a current theme and redoing the customisations cleanly. The signs: the update preview breaks several templates, nobody can say which edits still matter, and pages have slowed down. Ask a specialist to quote both routes.

How is theme customisation priced?

Most theme customisation is priced per change or by the hour. Typical market ranges:

Small change

$100 – $500

One section, layout or style tweak

Customisation project

$500 – $5,000

Several templates and sections

Hourly rate

$40 – $120

Theme customisation specialists

The number of templates touched moves the price most, followed by whether a change needs code. Editor-only work sits at the bottom of each range. Custom Liquid on product and cart templates, where apps, variants and discounts interact, sits at the top. Setting up a theme for a new store usually lands in the project range, because it touches every template.

Among the first 100 listings for this service, the claimed profiles publish a median starting price of $400 (September 2026). That figure is an entry point for small jobs, not a project estimate. For a breakdown by type of job, see the theme customization cost guide. Send your numbered change list and theme version to get a quote.

What do Shopify theme customization services cover?

Most requests fall into one of these six jobs:

Theme installation and setup

Presets, theme settings, navigation and home page built from your content

Layout and section changes

Rearranged templates, new blocks and mobile fixes

Brand styling

Colours, fonts, buttons and spacing matched to your brand

Product page adjustments

Size charts, badges, variant display and trust content

Theme updates

Moving to the latest version and reapplying custom code

Moving to a newer theme

Customisations recreated cleanly on a current theme

Frequently asked questions about theme setup and customisation

How is Shopify Dawn theme customization different from a premium theme?

Dawn is Shopify’s free reference theme: lean, fast and deliberately plain, with fewer sections and settings than most premium themes. More requests on Dawn therefore need a new block or a code change rather than a setting. Premium themes offer more in the editor but carry more code to work around. Shopify’s newer free themes, such as Horizon, are organised differently again, so confirm exactly which theme you run before briefing anyone.

Do Shopify theme experts need full access to my store?

No. Specialists with a Shopify Partner account send a collaborator request, and you decide which areas it covers; for theme work, that’s mainly the themes section. Others can be added as a staff member with limited permissions. They should work on a duplicate of your live theme, and their access should be removed when the job ends.

How often should I apply a Shopify theme update?

There’s no fixed schedule, but each version you skip makes the next update bigger. Read the release notes when your theme library shows an update is available. Apply updates that fix bugs or add something you’ll use, and test them on an unpublished copy first. Reviewing updates every few months is a sensible rhythm for most customised stores.

What happens to my customisations if I switch themes?

Products, collections, pages, navigation and store settings stay put, because they belong to the store rather than the theme. Section content, theme settings and code edits generally don’t carry over and have to be recreated. That makes a switch a good moment to drop customisations the new theme already offers as standard. A specialist can map each current change to its equivalent before you commit.

What does Shopify theme setup include for a new store?

Choosing a preset, setting colours, typography and logo, building the header, footer, navigation and home page from your content, and configuring product and collection templates, then checking every template on mobile. It stops short of product imports and admin settings, which sit with product setup and store setup specialists. Supply logo files, brand colours and final copy up front; missing content is the usual cause of delays.

Will Shopify theme changes slow my store down?

They can, depending on how the changes are made. Editor settings rarely add much weight. Extra fonts, large images in new sections, scripts that load on every page and apps installed for one small feature all do. Ask the specialist to compare the speed of the duplicate theme with the live one before publishing, and to load any new script only on the templates that use it.