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Shopify pays Romanian stores out in lei or euro and offers a checkout in Romanian, so a shop aimed at local buyers needs no workaround at the payment step. The work that decides results sits on either side of it: product pages that read well, and traffic that actually turns up.
Count the Shopify experts in Romania on shopexperts as of October 2026 and you get 13: 11 agencies and two freelancers, from Bucharest and Braşov to Sibiu and Timişoara. Every one lists Shopify development and store setup. Ten add marketing and growth, and nine write copy and content, so you can realistically hire the build, the words and the campaigns from one team.
Start with the portfolios below, then ask two or three teams for quotes against the same brief.
Shopify expert specializing in speed optimization, theme customization, and troubleshooting. 10+ years of experience and 10,000+ completed projects. I help stores improve performance, fix issues fast, and create clean, conversion-focused experiences.
I fix wholesale operations for coffee roasters and CPG brands on Shopify. Most wholesale runs on customer tags, spreadsheets and email reorders until it stops scaling. I set up proper company accounts with per-account pricing that applies automatically at checkout, real net terms, and a reorder flow your accounts use themselves, so your team stops hand-entering orders. Recent work: a Philadelphia-area coffee roaster moved ~40 wholesale accounts onto company pricing, with automated wholesale-versus-retail delivery rules at checkout. Another roaster runs 240+ wholesale accounts through the system we built. Typical engagement is a wholesale setup on your existing store, then ongoing support as your wholesale grows. I'm not the right fit for one-off theme work or open-ended custom builds.
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Klay Create is led by Yassine, a Shopify expert and product-focused builder with hands-on experience across strategy, development, and growth for DTC brands. With a strong background in Shopify theme development, CRO, and scalable eCommerce systems, Yassine works closely with brands to translate vision into high-performing storefronts that are built to convert and scale. Our team covers the full Shopify stack, from branding and UI/UX to custom theme development, CRO, and growth systems. We work with modern Shopify themes and custom builds, and we integrate best-in-class tools across email marketing, subscriptions, reviews, upsells, and analytics. Our tech stack includes Shopify (Online Store 2.0), custom Liquid and JavaScript development, Klaviyo, Recharge, Yotpo/ Judge.me, ReConvert, AfterShip, Gorgias, and performance and analytics tools to support scalable growth. Currently based in Southeast Asia, Klay Create operates as a fully remote studio and is available during U.S. business hours, ensuring smooth communication, real-time collaboration, and reliable ongoing support for North American brands.
EcomGraduates LLC is a boutique Shopify development agency specializing in custom Shopify themes, high-performance storefronts, and conversion-focused eCommerce solutions. Founded by Glen and Ellie in 2020, we combine deep technical expertise with strategic design to help brands grow online, from startups to established businesses. Our services include custom theme development, advanced Shopify customization, site audits, speed optimization, and ongoing store management. Trusted by over 1,200 store owners and rated 5★ for quality and communication, EcomGraduates builds scalable, brand-forward Shopify experiences that drive sales and improve user engagement.
Braun Design Co | Boutique Shopify Plus Partner | Austin, TX | Since 2016 We build and maintain custom Shopify stores for brands that want a real partner, not a revolving door of junior devs and project managers. With 10 years focused exclusively on Shopify, we specialize in custom builds, platform migrations (Magento, WooCommerce, BigCommerce to Shopify and Shopify Plus), and long-term development partnerships for brands in wellness, sports & lifestyle, food, jewelry, and consumer products. Clients we've built for: KT Tape · Baby Trend · Derma E · Saalt · 1928 Jewelry · Gossamer Gear · Urban Body Jewelry · Post & Porch · Dorai · New Canaan Farms · The Symphony Store What we do: Custom Shopify and Shopify Plus builds Platform migrations with zero-downtime planning and SEO preservation AI search optimization (AEO, also called AISO) with schema markup and structured data for AI-driven product discovery Agentic Storefront configuration and MCP integration for AI shopping assistants Conversion rate optimization (CRO) and UX/UI improvements Site speed and performance optimization (Core Web Vitals, LCP, CLS) ADA and WCAG 2.2 AA accessibility audits and remediation SEO audits and on-site optimization Checkout optimization and Shopify Checkout Extensibility Third-party app integrations and custom development Analytics, tracking, and attribution setup Ongoing monthly maintenance, content updates, and feature additions Why brands stick with us: Our average client relationship spans 5+ years. Our longest-running retainer client has been with us since 2019 with monthly development, maintenance, and strategic support. That's not a transaction. That's a partnership. You work directly with our core team. We know Shopify and we know your business. No revolving door of freelancers. We don't just build stores. We optimize them. From improving page speed and Core Web Vitals scores to CRO testing and making sure your site is accessible to every customer, we take post-launch performance just as seriously as the initial build. If your current agency feels like a black box, or you're tired of explaining your business from scratch every time you need something done, we're the alternative.
I help Shopify & DTC brands fix unit economics, cashflow, and operational complexity - especially when scaling into the EU & UK. I’m an EU-based founder and operator with hands-on experience building and scaling a physical-product brand across 30+ countries via Shopify Plus and Amazon. I co-founded BrainGain, a home fitness brand that grew from a garage startup into an 8-figure, multi-market business serving 100,000+ customers. My experience spans the unglamorous but critical parts of scale: unit economics, pricing & VAT, sourcing, 3PLs, cross-border fulfilment, working capital, and marketplace vs DTC trade-offs. Today, I advise Shopify brands - particularly US-based founders expanding into Europe - on how to grow profitably, not just quickly. Most clients come to me when revenue is growing but margins, cashflow, or ops are breaking underneath the surface. My approach is practical and experience-led, focused on clarity, focus, and execution - helping founders double down on what works and avoid the distractions that quietly destroy margin.
Freedom Finance is a boutique fractional CFO and accounting firm built exclusively for ecommerce brands. We work with founders who have outgrown basic bookkeeping and need real financial clarity to scale profitably. Our focus is on cash flow, inventory, unit economics, and decision-ready reporting — not just historical financials. We help ecommerce teams: Understand true profitability by product, channel, and offer Manage cash flow and inventory without surprises Build and maintain forecasts and 13-week cash flow models Improve gross margin, contribution margin, and ad efficiency Prepare clean, investor-ready financials We primarily support Shopify brands in the $1M–$50M+ range across DTC, subscription, and omnichannel ecommerce. Engagements are fixed-price and hands-on, with CFO-level ownership — not outsourced bookkeeping. If you’re looking for a financial partner who understands how ecommerce actually works, we’d love to help.
Shopify developer with 8 years of hands-on experience building, migrating, and maintaining stores across industries including beauty, logistics, and lifestyle brands. I specialise in full theme builds from Figma designs, Online Store 2.0 development, complex migrations, subscription implementations, and international market expansions. I work with agencies and private clients, handling everything from quick fixes to full rebuilds. I'm based in Thailand (GMT+7) and work async-first, with availability for calls during EU/UK hours and early US timezones.
ShopiCraft | A Boutique Agency, Founded by a Former Shopify Employee I'm Daniel, and together with my co-founder Daulet, we run ShopiCraft — a boutique Shopify agency focused on solving the technical problems other developers won't touch. I spent years inside Shopify before going independent. Daulet brings 10 years of full-stack development experience from one of Europe's leading energy firms. Together, we help merchants turn their Shopify stores from basic storefronts into reliable revenue machines. We specialize in the technical work that sits between "good enough" and "actually scalable" — the custom apps, integrations, and automations that make your store work the way your business actually needs it to. What We Do: Custom App Development: Bespoke Shopify apps (public and private) built to solve specific workflow problems your business has outgrown. API Integrations: Complex third-party connections, ERP syncs, warehouse management systems, and custom data flows that need to just work. Store Builds & Redesigns: Full theme development, migrations, and rebuilds for brands ready to level up their storefront. Technical Consulting & Audits: Store performance reviews, app stack optimization, and strategic guidance on scaling your technical infrastructure. Automation & Workflows: Shopify Flow implementations, inventory systems, order routing, and multi-location logic that eliminate manual work. Training & Mentorship: Hands-on guidance for in-house teams learning to manage Shopify more effectively. How we work: Daulet handles all custom and public app development — the deep technical builds that require serious engineering. I handle client strategy, audits, consultations, store builds, and anything client-facing. This division means you get both: a developer who can actually build what you need, and a consultant who understands your business well enough to recommend the right solution. We work with brands that are either: Scaling quickly and need technical infrastructure that won't break under pressure Stuck with a Shopify setup that's actively holding back growth Tired of developers who disappear after delivery or agencies that can't execute custom work Our approach is different: We don't "sell" packages or push unnecessary apps. We diagnose what's actually broken, scope solutions honestly, and build things that last. No fluff, no vendor lock-in, no recurring retainers unless the work genuinely requires it. ShopiCraft is a boutique agency — which means you're working directly with the people who'll build your solution, not account managers reading from scripts. We focus on finding the most efficient, creative solutions to your specific pain points. If your developer ghosted you, your agency said "that's not possible," or you're pretty sure your store could do more but don't know where to start — that's exactly what we're here for. We're based in Dublin and Kazakhstan, working with Shopify and Shopify Plus merchants globally. Let's fix what's broken and build what's missing. 🔧
Chargeback and Fraud prevention Consultant Chargeback Manager Customer Support team Manager/Service Provider With more than 5 years of experience as a chargeback and fraud defense lead consultant in million-revenue companies and consulting firms, I'm able to develop the most efficient chargeback and fraud management strategy for your business model and control the implementation of the new processes from 0 to fully functional workflows. Your loss prevention will be as sophisticated as in indutry leading companies. No strings attached - my consultation is free and the charges are result based.
Eleven of the 13 Romanian profiles are agencies; two are freelancers. The freelancers suit a defined job with one owner. The agencies suit a launch that bundles build, content and campaigns, which is the combination most of this list offers.
English everywhere, Romanian on two. All 13 list English. Four list Spanish, three French, and one each Russian and Italian, while just two list Romanian. The Spanish and French speakers help if Spain or France is your next market. If your customers are mainly Romanian, ask who will write the Romanian copy before you sign anything.
Full-service is the default. Development and store setup appear on all 13 profiles. Marketing and growth appears on ten, copywriting and content on nine, design, UX and branding on eight, and consulting and strategy on seven. Finance, taxes and compliance is the thin spot at three. A Romanian agency can probably take you from theme to first campaign; VAT configuration may need someone else.
Bucharest is the city named most often, with Sibiu, Timişoara, Braşov and smaller towns such as Dej also on the profiles. Don't choose by city. Choose by portfolio, then use location as a tiebreaker if you want an in-person kick-off.
The order of the listing is simple. The 13 experts based in Romania come first. Further down are experts based outside Romania who also work with merchants in Europe, worth a look for a specialist skill the local list is light on.
The Romanian list leans full-service. That suits most launches, and it suits a few badly.
Stay local if you trade in lei. When orders, payouts and bookkeeping all sit in Romania, a Romanian team quoting in lei keeps exchange risk off the contract. Prioritise the Romanian-speaking profiles if copy needs writing from scratch rather than translating.
Look regional for depth in one discipline. Complex tax and compliance work, a B2B wholesale set-up or a subscription build can justify bringing in a specialist from lower down the page. You can still keep a Romanian agency for build and marketing.
Ask for the team, not the pitch. In a full-service agency, the person who sells the project is rarely the person who builds it. Ask who will write the theme code, who will write the copy and who will run the ads, and get those names into the proposal.
Quote in one currency. A quote in lei and a quote in euros aren't comparable until you convert them on the same day. Ask every shortlisted team to price in the same currency and to say whether VAT is included.
Stores based in Romania get Shopify Payments, with payouts in Romanian leu (RON) or euro. Your expert should confirm that the store currency, the business entity on the account and the payout bank account all match before you take a single order.
VAT deserves the most attention, particularly if Spain, France or other EU countries are on your plan. Romania applies EU VAT. Shopify Tax can work the rates out for a Romanian store; the alternative is Manual Tax, where you set and maintain every rate yourself.
Cross-border consumer sales reported through the One-Stop Shop (Union OSS) need Shopify Tax or Basic Tax underneath. Basic Tax is effectively a legacy route, kept for stores already collecting EU tax on Shopify ahead of 13 May 2026, so a Romanian store launching now would normally pick Shopify Tax.
Shopify calculates and collects. It stops short of filing, so the return and the payment stay with your business. Agree who reviews the settings whenever rates or your markets change: your expert, your accountant or you.
For a physical shop or market stand, plan the hardware early. Shopify's own store sells no devices into Romania and points Romanian sellers to outside retailers for compatible POS kit, so check a model with your expert before you buy a card reader.
Shopify's admin and checkout are both available in Romanian. That covers the platform's own wording. Theme labels, product descriptions and order emails are yours to supply, and they need a fluent writer.
Most Romanian profiles list several categories, so the counts overlap. Together they describe a bench built for complete launches rather than single tasks.
On all 13 profiles of experts based in Romania
Also listed by all 13
Listed by 10 of the 13, so campaigns can stay with the build team
9 of 13, a deep pool for product pages and emails
8 of 13, with consulting and strategy on 7
3 of 13, the service most likely to need a separate hire
When the store already exists and needs a fixed list of changes, such as a new product template, an app integration or speed fixes. An agency earns its fee when you need several disciplines at once, for example a rebuild with fresh copy and a launch campaign. Ask freelancers who covers for them if they fall ill mid-project.
Some can work in those languages: four Romanian profiles list Spanish and three French. Ask for live stores they've built for those markets, not just translated ones, and check the checkout and order emails in the target language. Selling abroad also touches shipping rates, a returns address customers will accept, and VAT on sales to Spanish or French consumers, so ask who handles each piece.
Ask every agency to price build, copy and campaigns as separate lines. Most of the Romanian list sells all three, so a single bundled figure hides where the money goes and makes it hard to drop one part later. Tie the build to a fixed fee and a written scope, and ask how changes to that scope are priced.
Ask for a sample of their writing in your customers' language, not just a portfolio of designs. Look at a staging link from a current project to see how they organise work in progress. Then speak to a past client and ask two things: did the store launch on time, and what broke in the first month.
Only if everyone assumes someone else is handling it. VAT settings, especially OSS for sales elsewhere in the EU, need a named owner. Ask whether the agency will configure tax itself, bring in one of the three local profiles that list Finance, Taxes & Compliance, or leave it to your accountant, and get the answer written into the proposal.
