We are a boutique agency that partners with Shopify brands to help with custom development and CRO. We think of and create solutions, theme customizations, and custom apps for your brand to optimize your store and increase sales. We also specialize in AI integrations and automations. Read hundreds of reviews from our brand partners here - http://aesymmetric.xyz/client-reviews
Shopify Horizon Theme Experts for Blocks and Migration
Top-rated Horizon theme experts
I am a Full-Spectrum Software Engineer leveraging 15+ years of hands-on expertise to solve diverse technical challenges. My background is uniquely broad, allowing me to seamlessly transition between design-focused work (theme design and custom themes), core development (app development and feature requests), and system stability (troubleshooting). I pride myself on delivering projects that meet the highest standards for performance, maintaining a commitment to modern methodologies and consistently stylish, high-speed delivery.
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Achieve higher revenue per visitor at a lower cost of ownership We are a Growth Agency that works exclusively with Direct-to-Consumer brands turning over more than €1M a year, on Shopify or ready to move to it, who are struggling to scale profitably, at the stage where paid acquisition is already well run and extra budget stops adding profit.
Since 2006, Michael has been at the forefront of ecommerce innovation. After launching and scaling his first online business to significant revenue and earning recognition in Internet Retailer's Second 500, he sold the company in 2015. Now Michael dedicates his expertise to helping other entrepreneurs succeed, combining deep technical knowledge with proven strategic insights gained from real-world experience. His services Include: E-commerce Consulting, Shopify Development, Automated Email Marketing, Website Migration, AI integration & Visibility, Website Audits, and Amazon Optimization. He utilizes AI for the following Site Pre-Design, Customer Service and Shopping Agents, CRO, Descriptions, Icon/ Graphic creation, Market Research, and more as he finds additional uses that add speed and value.
When checkout, apps, or theme architecture hold the business back, more campaigns rarely help. I work with Shopify Plus teams that need a scalable foundation and a sharper merchant experience before the next phase of growth. From custom apps and checkout extensions to migrations and integrations, I own the architecture from first diagnosis through long-term delivery. https://ocontis.studio/
I help ecommerce brands build, migrate and improve their Shopify stores. With 10+ years of Shopify experience, I’ve built and launched 40+ stores and worked with over 100 merchants on everything from theme fixes to complex migrations. Shopify Intensives — a dedicated day for your to-do list Have a backlog of improvements that keeps getting pushed back? Book a dedicated development day for theme customizations, product-page fixes, app integrations, custom functionality and other changes your store needs. We’ll review your list, set priorities and agree on a realistic plan before your booked day. Store builds & redesigns Starting fresh or outgrowing your current theme? I build and redesign Shopify stores with thoughtful layouts, custom functionality and a shopping experience that fits your brand. Migrations to Shopify Move from WooCommerce, Lightspeed, Squarespace, BigCommerce, Magento or another platform with an experienced partner handling the technical details. We’ll scope the data, integrations and store setup you need for a smooth transition. I also help with: Bundles, subscriptions and custom product options Cart and checkout improvements Shopify POS setup and migration Ongoing store support, with limited availability You’ll work directly with me, your Shopify developer. I keep things simple: clear communication, realistic expectations and practical solutions that make your store easier to shop and manage. Send me your store URL and what you’d like to tackle, or book a free 30-minute consultation to talk it through.
We connect eCommerce brands and agencies with top freelance Shopify developers and designers. Hire for single projects or ongoing needs. No hiring fees or recurring charges.
HAS MERIT is a studio crafting conversion-driven Shopify storefronts and building brands for ambitious companies. We design and develop polished sites that feel like real brands (not quick templates) and back them with brand identity systems that create lasting recognition. From strategy to branding to design to development, everything’s done in-house for a seamless process. We’re a great fit for brands seeking personalized brand design paired with thoughtful conversion strategy, without the agency fluff or freelance hit-or-miss. Building Digital Storefronts: Personalised Design - tailored layouts built to sell, not just look good. Custom Development - beyond just templates, crafted solutions for your brand. Conversion Optimisation - auditing and smarter UI/UX so you don’t leave money on the table. Brand & Identity Design - constructing a brand that stands out and connects. Seamless Integrations - payments, shipping, and tools connected without friction. We just helped an FMCG brand increase conversions by 56% and increased net sale by 86% within 30 days by tweaking their existing page. Female-founded by a designer/developer with experience across brands of all sizes, partnered with a commercial lead from top global CPGs and agencies, we blend design, strategy, and business insight to help brands stand out and scale. Our clients have been featured in Forbes, Vogue, Allure, mindbodygreen, Whole Foods and more
Glaze Digital is a Belfast-based Shopify Premier Partner agency (top 0.3% of agencies worldwide) working with brands globally, with over 250 stores launched and more than £20 million in monthly revenue generated across our client base. We are a fully in-house team of Shopify and Klaviyo specialists, holding Klaviyo Gold Partner status alongside Google and Meta accreditations. From migration and new builds to CRO, email marketing and ongoing growth, we handle everything under one roof.
I am a frontend web developer with over 14 years of experience, specialising in Shopify and WordPress development. My focus is on building seamless, conversion-focused eCommerce experiences that combine clean design with high performance. I work with a modern tech stack that includes HTML, CSS, JavaScript (ES6+), Liquid, React, Tailwind CSS, and popular CMS frameworks. I am also experienced in integrating marketing tools such as Klaviyo, Mailchimp, and Google Tag Manager, helping brands automate and scale their online presence effectively. Some of the projects I am most proud of involve transforming underperforming storefronts into fast, mobile-first websites with measurable improvements in conversion rate and user engagement. My approach blends UX/UI enhancement, speed optimisation, and conversion rate optimisation (CRO) strategies to ensure every site not only looks great but delivers real business results. Whether collaborating with agencies or supporting in-house teams, I take a hands-on, performance-driven approach to development-turning creative ideas into high-impact digital experiences.
What a Horizon theme developer builds
Custom theme blocks. Horizon is built on theme blocks, the latest theme architecture, and those blocks can nest inside other blocks. A developer builds the store-specific pieces Horizon doesn’t ship with, as blocks your team can add, reorder and nest in the editor without breaking the page.
Moving onto Horizon. Switching from Dawn or a paid theme isn’t an in-place update. Shopify’s guidance is to add the new theme, customise it, and only then replace your current one. The developer rebuilds content, settings and any custom code on Horizon while the old theme stays live.
Hardening AI-generated blocks. Sidekick can generate a theme block from a plain description. Shopify wraps those blocks in a special _blocks.liquid section that isn’t a standard theme section and can’t be rendered manually. An expert reviews what your team generated, rebuilds the keepers as proper theme blocks and clears out the rest.
Configuring what’s already there. Horizon ships with a slide-out cart, quick buy, in-store pickup, enhanced search, a mega menu, swatch filters, back-in-stock alerts, lookbooks and size charts. A lot of good Horizon work is setting these up properly before anyone writes code, and switching off apps that now do the same job twice.
Keeping a customised copy current. Shopify keeps shipping Horizon releases, and a customised copy won’t take them cleanly on its own. An expert merges each release into your version and retests the pages you changed, so you don’t fall further behind with every update.
Plus features. Horizon supports Combined Listings, which needs a Plus or enterprise plan. On those stores, experts set up the theme side so grouped products display properly.
How much does a Shopify Horizon theme expert cost?
Horizon is free, so every dollar goes on the work. The tiles use the starting prices on all 33 Horizon-badge profiles, in USD as checked in October 2026, minus any profile priced at zero. Each one is the minimum an expert lists for any project, not an estimate for your store.
Middle half
$100 – $500
Where half of Horizon profiles start
Median
$200
The midpoint across 33 Horizon experts
Top quarter
$500 – $5,000
The highest starting prices in this group
The spread is wide because the work is. Arranging built-in blocks on a new store is a small job. Rebuilding a customised store from Dawn onto Horizon is a project. The biggest drivers are how much custom code your current theme carries, how many apps touch the product page and cart, and whether you want custom blocks your team will edit.
Try Shopify Theme Support first for small changes, since each paid account gets 60 minutes of design time. For a quote, send your current theme and version, your installed apps and screenshots of anything custom you need to keep. The theme customisation cost guide covers typical scopes.
Before you build on the Horizon theme
Horizon, or the Horizon family? “Horizon” can mean the single free theme or the family of 10 themes that share its foundation, which includes Ritual, Fabric, Tinker, Dwell, Pitch, Vessel, Heritage, Savor and Atelier. All are built on theme blocks. When you brief an expert, name the exact theme you’re on.
AI blocks are no longer a reason to choose it. Sidekick’s AI block generation launched with Horizon, but since 10 December 2025 it works with every Theme Store theme. Pick Horizon for its architecture and built-in features, not for AI generation.
Releases come quickly. Horizon went from launch to version 4.x in about 16 months, and 4.2.0 arrived on 18 September 2026 with a cart drawer fix. Each release brings fixes, and each customised file turns that release into a merge. A good expert keeps custom work in separate blocks so updates stay small.
Some edits are already done for you. The inventory block, badge positioning and language and country selectors are built into Horizon-family themes. If someone quotes to add them by hand, ask why.
Plan limits. Horizon is free on every plan. Combined Listings, which the theme supports, only works on Plus and enterprise plans, so check your plan before paying for that part of a build.
Translations. EU translations come with the theme, and the latest release improved support for right-to-left languages. If you sell in several languages, ask for every one to be tested on product, cart and search pages before launch.
Horizon projects on expert profiles
Development is listed by 25 of the 33 badge holders, and so is store setup. On Horizon, the categories translate into these projects:
Theme block development
25 list development: custom and nested blocks your team can edit
New store builds
25 list store setup: presets, built-in features and launch checks
Marketing and growth
12 list it: lookbooks, landing sections and merchandising
Design and UX
11 list it: layout, typography and mega menu structure
Consulting and strategy
10 list it: whether and when to move onto Horizon
AI and emerging tech
6 list it: reviewing and rebuilding Sidekick-generated blocks
Horizon theme questions from merchants
Start in the theme editor. Horizon is built on theme blocks, so most layout changes mean adding, nesting and reordering blocks rather than editing code. Sidekick can generate a custom block from a plain description, and Shopify Theme Support gives each paid account 60 minutes of design time. Hire a developer when you need blocks your team will reuse, or code you’ll have to maintain through updates.
Yes. A mega menu is one of Horizon’s built-in features, alongside enhanced search, swatch filters and colour swatches. The real work is the structure: which collections go where, how many levels, and which images help shoppers choose. A developer only comes in if you want a layout the built-in menu doesn’t offer.
Shopify calls Horizon its new design foundation. It launched in May 2025 with a family of 10 new free themes built on theme blocks, and it keeps getting updates: version 4.2.0 shipped on 18 September 2026. Theme blocks are Shopify’s latest theme architecture, and the whole Horizon family is built on them.
No. Shopify’s guidance is to add the new theme from the Theme Store, customise it, then replace your current theme. Content and settings need redoing, and any custom code from Dawn has to be rebuilt as Horizon blocks. Ask any expert for a written list of what they’ll rebuild before you agree the scope.
For simple content, often yes. Sidekick wraps generated blocks in a special _blocks.liquid section that isn’t a standard theme section and can’t be rendered manually, which limits how you reuse them. For anything structural, such as the product page layout, cart or navigation, have a developer rebuild it as a standard theme block.
No. Horizon is free on every plan. The one exception is Combined Listings: Horizon supports it, but the Combined Listings app only works on Plus and enterprise plans. The rest of the feature list, from the slide-out cart and quick buy to back-in-stock alerts, comes with the theme.









