Shopify SEO and AEO Consultant–Let's get you found. I built my own Shopify store, The Kind Pet, to $50K in its first year organically with zero ad spend. That's the same structure I build for other stores: collections mapped to how people actually search, content that answers the question before they're asked, and a site that both Google and AI search engines can actually read. After 8+ years working in eCommerce (including building Shopify stores and helping brands double their traffic while growing organic revenue to 30–50% through SEO and conversion strategies), I made the move fully into Shopify growth consulting. What I work on: Site and navigation architecture by user intent Commercial keyword research paired with the collection build-out FAQ and AEO structure–mapped and marked up as schema Internal linking maps built for faster indexing Technical SEO and Core Web Vitals Backlinking SEO Content Marketing Conversion Rate Optimization Recent results: Skincare brand achieving $20K in Black Friday/Cyber Monday sales from organic sales Client organic revenue up 255% in one month, and a separate client up 104% in three months, following collection and keyword restructuring Repeat clients who return project after project once the structure is in place Types of clients: Small to medium-sized merchants Beauty, apparel, hardware, pets, etc. 2-6 year client lifetime–we strive for long-term partnerships Canadian merchants: I charge the same in USD and CAD, so you'll never have to pay for conversion.
Macalytics Help for Shopify: Search Console Reports Put to Work
Top-rated Macalytics experts
Blink is a Shopify marketing agency specialising in SEO and PPC for large-catalogue stores. We help eCommerce brands scale by making products easier to find - for both customers and algorithms. As stores grow beyond 250 SKUs, structure breaks down and discovery suffers. We rebuild the foundations - taxonomy, collections, and product data - to drive sustainable growth across SEO, PPC, and on-site performance. Powered by proprietary tools Macaroni (keyword mapping and optimisation) and Macalytics (performance modelling), Blink helps growth-stage brands doing $5m+ in revenue double organic performance within 12 months, typically adding an extra 20% in overall revenue.
Let us match you with the right Shopify expert for your needs.
Share your project details, and we'll handpick the best matches from our Shopify expert directory.
Since 2006, Michael has been at the forefront of ecommerce innovation. After launching and scaling his first online business to significant revenue and earning recognition in Internet Retailer's Second 500, he sold the company in 2015. Now Michael dedicates his expertise to helping other entrepreneurs succeed, combining deep technical knowledge with proven strategic insights gained from real-world experience. His services Include: E-commerce Consulting, Shopify Development, Automated Email Marketing, Website Migration, AI integration & Visibility, Website Audits, and Amazon Optimization. He utilizes AI for the following Site Pre-Design, Customer Service and Shopping Agents, CRO, Descriptions, Icon/ Graphic creation, Market Research, and more as he finds additional uses that add speed and value.
We connect eCommerce brands and agencies with top freelance Shopify developers and designers. Hire for single projects or ongoing needs. No hiring fees or recurring charges.
Most agencies consider the job done when the task is finished. We consider the job done when your business grows. Backed by experience in building globally recognized apps and running our own e-commerce ventures, we offer a true merchant’s perspective. From pixel-perfect UX to proactive conversion optimization, we treat your project as our personal business card. A Genuine Business Ally: We don't just tick boxes. We align our goals with yours, ensuring that our work contributes directly to your bottom line. Built by Merchants, for Merchants: With experience running our own e-commerce projects and building global apps, we bring a practical, owner-centric perspective to your project. Proactive Optimization: We don’t wait for you to spot the gaps. We actively look for ways to improve UX and conversion rates while we work. Uncompromising Quality: We treat every pixel and line of code as a representation of our reputation. If it’s not perfect, it doesn’t leave our studio.
Turning Macalytics reports into changes on the store
Macalytics is a reporting tool. Nothing improves until someone edits a page, and that is the part merchants pay for.
A clean Search Console connection. It is the app's only data source. An expert checks the connected property covers the domain shoppers actually use, so the numbers aren't partial from day one.
Pages sitting just off page one. Products and collections with plenty of impressions and an average ranking in the low teens are the cheapest wins. The work is title tags, meta descriptions and on-page copy, covered in the product page SEO guide.
Settling cannibalized URLs. The app flags pages competing for the same queries. Choosing the winner, then merging, redirecting or rewriting the loser, takes judgment. A careless 301 can sink both pages.
Reading brand versus non-brand. If most clicks come from people typing your name, the store has a discovery gap, not a ranking problem, and the plan changes accordingly.
N-grams into collections. Repeated query shapes, such as a material or an audience, can justify a new collection or filter. The collection page SEO guide covers what that page then needs.
Proving an edit worked. Change tracking shows movement over time. A careful expert logs the date of every edit so before-and-after periods are readable.
Doing it alone. A small catalog and an owner at ease in Search Console can work through the reports during the trial without paying anyone.
Choosing someone to act on Search Console data
Data skills and editing skills rarely arrive in equal measure. The hire you want can read a query report and then write the title that fixes it.
Have them read one report live. During the trial, share your screen on the cannibalization or page-level view and ask what they would change first. A strong answer ranks fixes by clicks at stake and revenue, not by how many issues appear.
Ask how they settle two URLs fighting for one query. Listen for checks on which page converts and which has links before anything is redirected. "Noindex the weaker one" with no further questions is a weak answer.
Ask how they will show the result. Expect a change log, matching date ranges and an allowance for seasonality. A single screenshot of a good week proves nothing.
Be wary of ranking guarantees, catalog-wide title rewrites in week one, and any URL change proposed without a redirect plan.
Ten pages as a trial run. Pay for rewritten titles and descriptions on ten pages chosen from the report, plus a check-in four to six weeks later. You learn how they choose pages and whether the edits moved anything.
What Macalytics covers, and where its data stops
One data source. Google Search Console is the only integration on the listing. There is no sales or analytics feed, so pair the reports with Shopify's own analytics before deciding which pages matter most.
URL-level reporting. Clicks, impressions and average ranking per product, collection and page, viewed inside Shopify rather than in Google's interface.
Editing happens elsewhere. The app holds permission to edit products, collections and Online Store pages, but the listing describes no editing tools. Plan for the fixes to be made in the Shopify admin.
Other data it reads. Locations, Markets settings and the store owner's contact details. Worth a look if your team reviews app access.
Single plan. Standard costs $25 a month or $250 a year (a 17% saving). The 30-day trial is long enough to pull a baseline before the first charge.
Search Console access. The listing doesn't state what level of access the app needs. Check with whoever owns the property before installing, especially if an agency set it up.
Age and support. Macalytics launched in June 2025, runs in English and links no documentation from the listing, so expect to learn it by using it.
Where Macalytics badge holders focus
The 5 badge holders lean toward marketing, with design and store setup close behind.
Marketing and growth
On 4 of 5 profiles: organic search and content work
AI and emerging tech
3 of 5 list it alongside their SEO services
Design, UX and branding
3 of 5, useful when a collection page needs rebuilding
Store setup and management
3 of 5, for redirects, collections and catalog edits
Agencies and freelancers
3 agencies and 2 freelancers in Canada, the UK, Thailand and Czechia
Languages beyond English
Dutch, French and Spanish between them
Macalytics questions: pricing, Search Console and help
As of October 2026, there is one Standard plan at $25 a month or $250 a year, with a 30-day free trial. An expert is a separate cost. Many stores buy a one-off review of the reports plus a batch of page fixes rather than a retainer, then repeat it each quarter.
No. It reads your Search Console data and lays it out by product, collection and page inside Shopify. The property itself stays in Google, so sitemap submissions and indexing checks still happen there. Think of the app as a Shopify-shaped view of the same numbers.
Not to read it. The reports are clear enough for an owner who knows their catalog. Bring someone in when the fixes involve redirects, merging collections or rewriting dozens of product pages, or when nobody on the team has time to act on what the reports show.
It finds it. The app flags overlapping URLs, but deciding which page should own the query, and then editing, merging or redirecting the other, is manual work. Get that decision wrong and both pages can lose ground, which is why this is a common reason to hire.
Search Console access, the ten pages that earn the most revenue, and a dated list of recent changes such as new themes, renamed collections or redirects. Add any URL changes planned for the next few months. Without dates, nobody can tell whether a ranking drop came from an edit or from the season.




