function(), MALVI's Shopify branch, crafts high-performance, scalable commerce projects with forensic engineering, brand-led strategy, and zero fluff. As a Shopify-exclusive agency, we carry forward MALVI's award-winning DNA in design, strategy, and storytelling—so every function() project benefits from over a fifteen years of big-picture thinking and pixel-perfect rigor. Working with Shopify exclusively for over 9 years, function() has helped brands grow and expand, reach their intended audience and goals, and enjoy life-changing support from a stellar team. From Shopify Plus official case studies to emerging boutique stores, function() partners with ambitious teams at every stage of growth. We specialize in complex builds, replatforming, and long-term evolution—turning Shopify into a durable growth engine rather than a short-term solution. Our work is opinionated, data-informed, and execution-obsessed, with a hands-on approach embedded from strategy through launch and beyond. The promise: commerce experiences that scale cleanly, convert intentionally, and stand up to real-world demand.
Most agencies consider the job done when the task is finished. We consider the job done when your business grows. Backed by experience in building globally recognized apps and running our own e-commerce ventures, we offer a true merchant’s perspective. From pixel-perfect UX to proactive conversion optimization, we treat your project as our personal business card. A Genuine Business Ally: We don't just tick boxes. We align our goals with yours, ensuring that our work contributes directly to your bottom line. Built by Merchants, for Merchants: With experience running our own e-commerce projects and building global apps, we bring a practical, owner-centric perspective to your project. Proactive Optimization: We don’t wait for you to spot the gaps. We actively look for ways to improve UX and conversion rates while we work. Uncompromising Quality: We treat every pixel and line of code as a representation of our reputation. If it’s not perfect, it doesn’t leave our studio.
Offered servicesOperations, Logistics & Fulfillment
Let us match you with the right Shopify expert for your needs.
Share your project details, and we'll handpick the best matches from our Shopify expert directory.

GM
Front-End DeveloperUnited KingdomFrom $80
I’m a Shopify Developer specialising in Shopify Plus builds, custom apps, and high-performance storefronts. I help growing brands turn complex requirements into fast, scalable, conversion-focused solutions. I work hands-on with Liquid, JavaScript, and Tailwind CSS to create custom themes, build private Shopify apps, and extend Shopify beyond its out-of-the-box limits. I also provide reliable integration and ongoing support, ensuring stores stay fast, stable, and ready to scale. I’m used to working with established teams, tight timelines, and high-traffic environments where quality and performance matter. If you need a Shopify partner who understands both the technical depth and commercial impact, let’s build something together.

TT
Theme DeveloperGermanyFrom $500
• 4+ years of exclusive Shopify development experience • Built and customized storefronts for 100+ brands • Long-term collaboration with one of the largest Shopify agencies in the DACH region (Eshop Guide), working on enterprise stores including New Balance • Long-term collaboration with a leading Shopify CRO agency (ConversionWise), supporting high-growth brands such as G FUEL • Developed Shopify apps, both bespoke client solutions as well as public apps published on the Shopify App Store

C
AgencyEgyptFrom $500
Not yet rated
Craftiville is a modern Shopify development agency built on expertise, creativity, and precision. •We specialize in crafting customized eCommerce solutions from store setups and migrations to app development and performance optimization all designed to help brands thrive in the digital marketplace. • Our identity reflects who we are: a team of experienced developers with a global mindset and a passion for elevating online experiences. • At Craftiville, every detail matters. We combine technical mastery with a deep understanding of our clientsʼ goals to deliver solutions that are efficient, scalable, and beautifully executed. • More than a service provider, weʼre your success partner turning your eCommerce vision into a crafted reality.

LM
Front-End DeveloperUnited KingdomFrom $1280
Not yet rated
I’m a senior frontend developer specialising in Shopify, with over a decade of experience building, rebuilding, and optimising high-performing ecommerce stores. Most of my work sits at the intersection of UX, performance, and maintainable architecture - I like things to look good, load fast, and not become a nightmare six months later. My core stack is Shopify Liquid, modern JavaScript (ES6+), and React, with CSS-first approaches where possible. I’m a big advocate for using native Shopify features properly - metaobjects, metafields, theme architecture, and Shopify Functions - before reaching for apps. Fewer dependencies, fewer fires to put out later. Tools-wise, I live in Figma, GitHub, Shopify CLI, and VS Code. For more bespoke builds, I’ve worked with Astro, Supabase, Sanity, and headless setups where they actually make sense (not just for the buzzwords). Performance, accessibility, and CRO are always part of the conversation, not an afterthought. Projects I’m proud of include large-scale theme rebuilds for established DTC brands, complex product customisation flows (including dynamic pricing and inventory logic), and long-term optimisation work where conversion and maintainability genuinely improved over time. I’ve worked both agency-side and in-house, so I’m comfortable shipping fast and thinking long-term. I’m best suited to merchants who want thoughtful, well-structured solutions rather than quick hacks - but I can still move quickly when needed. I care about doing the job properly, even when that means pushing back a bit.

ED
CRO SpecialistAustraliaFrom $2500
Not yet rated
I’ve worked in e-commerce for over 15 years, specialising in Shopify-based growth, CRO, and international expansion for DTC brands. Leading e-commerce growth for established UK and international brands across beauty, wellness, and lifestyle My focus is on commercial performance, not surface-level design. I work hands-on across site architecture, conversion optimisation, analytics, and experimentation, often acting as a fractional Head of E-commerce or CRO lead for growing brands. I’m pragmatic, data-driven, and comfortable owning results end-to-end, from hypothesis through to implementation and measurement.
Offered servicesTraining, Coaching & Support

SY
AgencyUnited KingdomFrom $1000
We are a digital agency - with our HQ at Patch in York - who focus on brand & product storytelling. We carefully curate, design & build websites that tell people why your brand is special, and why your products are better. Whether it's optimising for conversions or crafting seamless digital experiences, we provide the tools, experience and insights to grow your brand. From design to strategy, we handle the details, so you can focus on what you're great at. We work across liquid themes and headless sites with Shopify - as well as custom builds for growing brands. Get in touch today for a consultation.

RR
SEO SpecialistGermanyFrom $500
Not yet rated
Experienced SEO strategist with over 5 years of hands-on expertise and 160+ successful projects. Specialized in content SEO and technical SEO, helping businesses grow sustainably by increasing visibility, traffic, and revenue. Proven track record of scaling websites from 0 to over 1.05 million impressions through data-driven SEO strategies, in-depth keyword research, competitor analysis, and clean technical foundations. Industry experience across Tech, SaaS, E-Commerce, Local SEO, B2B, and Healthcare. Focused on long-term growth, top Google rankings, and measurable results.

MM
Shopify Plus EngineerSerbiaFrom $50
Not yet rated
Senior Shopify Developer (7 years exp) I have 13 years of experience in web development, with the last 7 years focused on Shopify. Coming from a full-stack background (Node.js, Databases), I specialize in technical challenges - from building custom apps and checkout logic to implementing complex, pixel-perfect theme customizations. My Stack: Shopify: Liquid, Checkout UI Extensions, Functions, Storefront API. General: JavaScript, Node.js, SQL, React Key Project: I worked on the Fender.com migration to Shopify (Plus). My focus was on replicating their business logic via Checkout Extensions and handling data synchronization. I’m looking for projects that require deep technical understanding, whether it's backend integration or advanced frontend work.