You only need one strong reason. You don't need all of these.
You need a price list for each B2B customer
Since 2 April 2026, Basic, Grow and Advanced include native B2B: company profiles, payment terms, volume pricing and up to three active B2B catalogs assigned through Markets. Light wholesale with one or two price tiers no longer needs Plus.
Plus keeps the parts serious B2B depends on: unlimited catalogs for customer-specific pricing, catalogs assigned directly to companies and locations, and partial payments and deposits. If every trade account gets its own prices, or you take deposits on wholesale orders, that's a Plus need.
You need your own logic at checkout or in the cart
Shopify Functions run custom discount, shipping, payment and cart logic inside Shopify. Any plan can use App Store apps built on Functions. Only Plus stores can run custom apps with Functions, meaning logic written for your store alone.
Shopify Scripts, the old way of doing this, stopped working on 30 June 2026. If your rules are specific enough that no public app covers them, you need a custom Function, and that means Plus.
You need to change checkout before payment
Checkout UI extensions on the information, shipping and payment steps are Plus only. Every plan can brand checkout in the checkout and accounts editor and add app blocks to the thank you and order status pages.
If you need custom fields at delivery, a delivery-date picker or an age check before payment, you need those extensions, which means Plus.
You run several stores for one brand
Plus includes your main store and nine expansion stores. More cost $300 a month each. Each expansion store has its own theme, products, currency, language and admin, which suits separate regional stores.
Shopify sells Plus as one brand per contract. A second brand means a second contract, so price each brand's plan separately.
You want Shopify Audiences
Audiences builds ad audiences from Shopify's network data. It's Plus only, and only for stores in the United States or Canada that use Shopify Payments. If most of your growth runs through paid social and you sell in North America, it's a real reason to test Plus.
The feature is worth about $24,000 a year
Plus costs $2,300 a month on a three-year term or $2,500 on a one-year term: $27,600 or $30,000 a year. Shopify moves more complex, higher-volume businesses to a variable platform fee, and our Shopify Plus cost guide covers both in full. Advanced costs $299 a month billed yearly. The gap is about $24,000 a year before any agency work.
So the question isn't whether your revenue is big enough for Plus. It's whether the Plus-only feature you need earns back roughly $24,000 a year.
