Most Klaviyo problems on Shopify aren't copy problems. They're data problems: an event that never reaches Klaviyo, a consent status that didn't sync, a segment built on a property Shopify keeps replacing. A good expert fixes the plumbing first, then builds on it.
Setup and tracking. Connecting the store, switching on the Klaviyo theme app embed and confirming onsite tracking in Klaviyo's own settings. Then checking that Viewed Product, Viewed Collection, Submitted Search, Added to Cart and Active on Site all arrive, and syncing the catalogue, including Shopify Markets for stores selling in more than one country.
Flow architecture. Browse, cart, welcome and post-purchase flows triggered by real Shopify events, plus AI-powered segments and flow triggers built from historical and real-time data. Composer, Klaviyo's AI campaign builder, will assemble an on-brand campaign across channels. Someone still has to decide who should receive it.
Migration. Moving lists, flows, templates and consent records from another email or SMS platform, then rebuilding the logic around Klaviyo's Shopify events rather than copying old flows step by step.
Channels and consent. SMS, WhatsApp, mobile push and sign-up forms, plus consent app blocks on the thank-you and order status pages, and on checkout for Shopify Plus stores.
Integrations and headless. Sending events in from Shopify Flow, connecting other apps to Klaviyo profiles, and adding the hand-written onsite snippets a Hydrogen storefront needs.
Service tools. If you plan to run support inside Klaviyo through its helpdesk, Customer Hub or Customer Agent, ask directly whether the expert has configured them. It's a different skill from flow building.
