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Shopify Plans & Pricing 2026: Basic vs Grow vs Advanced vs Plus

By Jon Kennedy, Founder · Reviewed by Lidia Yurieva

14 minutes to read
Published 28 Jul, 2026 · Updated 19 Oct, 2026

For most stores in 2026, Shopify Basic at $29/month on annual billing is the right start. Grow at $79/month annual pays for itself on card fees once monthly Shopify Payments sales pass about $25,000, or sooner if you need staff accounts or take payments through another provider. Advanced at $299/month annual pays back on fees alone above about $110,000 a month. Plus starts at $2,300/month and is worth it for features only Plus has.

AI Summary

Shopify's pricing page lists four plans in October 2026: Basic $39 a month ($29 billed yearly), Grow $105 ($79), Advanced $399 ($299) and Plus from $2,300. Yearly billing saves about 25%. Online card rates with Shopify Payments run from 2.9% + 30¢ on Basic to 2.25% + 30¢ on Plus. Another payment provider adds 2% on Basic, 1% on Grow, 0.6% on Advanced and 0.2% on Plus. New stores get 3 days free, then $1 a month for 3 months.

Shopify plans and pricing at a glance

Shopify's pricing page lists four plans in October 2026: Basic, Grow, Advanced and Plus. Basic, Grow and Advanced cost about 25% less billed yearly. Starter, the plan for selling through social and messaging, no longer appears on that page; it's covered below. Here's what each costs and who each fits.

PlanMonthly billingAnnual billingBest for
StarterNot on the pricing page (has been $5/month)Not on the pricing pageSelling via social and messaging — no full storefront
Basic$39/month$29/monthNew stores and stores run by the owner alone
Grow$105/month$79/monthStores that need staff accounts or lower card rates
Advanced$399/month$299/monthStores that need custom reports, calculated shipping rates or up to 15 staff
Plus$2,300+/month$2,300+/month (3-yr term)Stores that need features only Plus has

All plans include unlimited products, 24/7 support, SSL and access to the Shopify App Store. New stores get a 3-day free trial plus 3 months at $1/month on Basic, Grow, or Advanced.

Shopify changes pricing periodically. Confirm current numbers on shopify.com/pricing before you commit.

The Starter plan — what it actually is

Starter has been $5/month and includes a checkout link, product pages, and integration with social and messaging channels. It no longer appears on Shopify's pricing page (checked October 2026), so confirm it's offered to your account before you plan around it.

It does not include a full online storefront — there is no theme, no collection pages, no blog, no full ecommerce site.

Starter fits: side hustlers selling through Instagram, TikTok, or WhatsApp who need a checkout link. Content creators with an existing audience selling limited product runs. Businesses testing an idea before committing to a full storefront.

Starter does not fit: anyone who needs a real website that ranks in Google, anyone who wants organic search traffic, or anyone building a brand past a first-100-customers pilot. If any of these describes you, skip Starter and go to Basic. The $34/month difference buys a store that can earn search traffic a checkout link cannot.

Shopify Basic ($29-$39/month) — where most stores start

Basic costs $39/month billed monthly, or $29/month on annual billing (billed as $348 upfront). It's the cheapest plan that includes a full online storefront, a real theme, collection pages, blog, and everything needed to sell across web, social, and marketplaces.

What Basic includes

Full online store with unlimited products. No additional staff accounts: the store owner only. 24/7 chat and email support. Abandoned cart recovery. Fraud analysis. Manual order creation. Discount codes.

What Basic costs on top of the subscription

Shopify Payments transaction fees: 2.9% + 30¢ per online sale. If you use a third-party payment gateway (PayPal, Stripe outside Shopify Payments) instead of Shopify Payments, add a 2% platform surcharge. That surcharge is Shopify's single biggest hidden cost on Basic — a store doing $30,000/month using PayPal alone loses $600/month to it.

Who Basic fits

New stores. Stores with under about $25,000 a month in Shopify Payments sales. Stores where the owner is the only person accessing the admin. Test stores. Basic stays viable until sales volume makes Grow's lower transaction fees pay back the price jump.

Shopify Grow ($79-$105/month) — the growth plan (formerly "Shopify")

Grow costs $105/month monthly or $79/month annual (billed as $948 upfront). It's the plan Shopify used to call simply "Shopify". Same plan, new name.

What Grow adds over Basic

Five additional staff accounts. Professional reports. Lower card rates: 2.7% + 30¢ per online sale (vs 2.9% on Basic). Reduced third-party gateway fee: 1% instead of 2%.

The financial break-even for upgrading to Grow

Grow costs $50/month more than Basic on annual billing ($79 vs $29). The 0.2% transaction fee reduction saves $2 per $1,000 in sales. So the plan upgrade pays for itself once monthly sales cross about $25,000 through Shopify Payments — or much sooner if you use a third-party payment gateway (where the 1% penalty reduction alone is worth $10 per $1,000 in sales).

Who Grow fits

Stores past about $25,000 a month in Shopify Payments sales, or taking more than about $5,000 a month through PayPal or another provider. Stores with 2-5 staff members. Stores using PayPal or Stripe outside Shopify Payments (where the 1% gateway penalty reduction saves real money). For most stores, the next step after Basic is Grow, not Advanced.

Shopify Advanced ($299-$399/month) — when it's actually worth it

Advanced costs $399/month monthly or $299/month annual (billed as $3,588 upfront). It's the last tier before Plus and adds enterprise-adjacent features to the regular Shopify plans.

What Advanced adds over Grow

15 additional staff accounts. Advanced reporting and analytics with custom reports. Third-party calculated shipping rates (real-time carrier rates at checkout). Lower transaction fees: 2.5% + 30¢ per online sale. Reduced third-party gateway penalty: 0.6% instead of 1%.

The financial break-even for upgrading to Advanced

Advanced costs $220/month more than Grow on annual billing ($299 vs $79). The 0.2% transaction fee reduction saves $2 per $1,000 in sales. Break-even for the plan upgrade is around $110,000 in monthly Shopify Payments sales. On third-party gateways, the 0.4% penalty reduction moves break-even to about $55,000/month.

Who Advanced fits

Stores that use custom reports weekly. Stores that need real-time carrier shipping rates at checkout (important for heavy or dimensional-weight products). Stores with 6-15 staff members. Stores about to migrate to Plus — Advanced is a reasonable stepping stone while you evaluate.

Who Advanced doesn't fit

Stores that upgrade to Advanced "for the reports" without using them. If Grow's built-in reports plus an analytics app cover your needs, staying on Grow is cheaper.

Shopify Plus ($2,300+/month) — the enterprise plan

Shopify Plus starts at $2,300/month on a 3-year term or $2,500/month on a 1-year term as of 2026. Shopify also offers a variable platform fee instead of the flat fee for more complex business structures. For the full breakdown, platform fee plus development, see Shopify Plus cost.

What Plus adds over Advanced

Custom apps built on Shopify Functions for your own discount, shipping, payment and cart logic (any plan can use App Store apps built on Functions). Checkout UI extensions on the information, shipping and payment steps. Full B2B: unlimited catalogs, customer-specific pricing and deposits (core B2B is on every plan since April 2026). Nine expansion stores alongside your main store, for one brand per contract. Shopify Audiences for US and Canadian stores using Shopify Payments. Unlimited staff accounts. Lower card rates: 2.25% + 30¢ per online sale. Third-party gateway fee of 0.2%.

The financial break-even for upgrading to Plus

Plus costs $2,001/month more than Advanced billed yearly ($2,300 vs $299). Its online card rate is 0.25 points lower (2.25% vs 2.5%), which saves $2.50 per $1,000 in sales. On card fees alone, break-even is around $800,000 a month in Shopify Payments sales, roughly $9.6M a year. So the case for Plus rests on the features above, not on fees.

Who Plus fits

Stores with a real need for custom checkout logic, customer-specific B2B pricing or several regional stores. Stores where custom Functions save real developer time. Our Shopify Plus migration guide covers when the upgrade pays off; Plus migration packages on shopexperts start at $1,200, and larger builds are quoted per project by a Shopify development expert.

The real cost of Shopify: transaction fees and payment processing

The plan fee is only part of Shopify's cost. Card fees and third-party gateway fees come on top of the plan price, on every sale.

Shopify Payments card processing fees

These are the fees Shopify charges you for taking payments through Shopify's built-in payment processor. They apply on every sale.

PlanOnline card feesIn-person card fees
Basic2.9% + 30¢2.6% + 10¢
Grow2.7% + 30¢2.5% + 10¢
Advanced2.5% + 30¢2.4% + 10¢
Plus2.25% + 30¢2.3% + 10¢

Third-party gateway penalty

If you use a payment gateway other than Shopify Payments (PayPal, Stripe outside Shopify Payments, Klarna standalone), Shopify charges a platform surcharge on top of your gateway's fees. Shopify lists it on its pricing page, but it's easy to miss.

  • Basic: 2% surcharge
  • Grow: 1% surcharge
  • Advanced: 0.6% surcharge
  • Plus: 0.2%

The single biggest cost mistake new Shopify stores make: running PayPal alongside Shopify Payments on the Basic plan. A store doing $30,000/month with 40% of orders through PayPal loses $240/month to the 2% surcharge alone. That's worse than upgrading to Grow, which halves the penalty to 1%.

What Shopify pricing does NOT include

The plan fee covers the platform. It does not cover several major cost categories that add up quickly.

Apps. Most stores add paid apps, commonly for reviews, email and SMS, subscriptions, page building, loyalty and analytics, and the monthly bill adds up.

Themes. Free themes cost $0. Premium themes on the Shopify Theme Store are a one-time purchase. Custom theme work is priced in Shopify theme customization cost. See Best Shopify themes 2026 for the ranking.

Development and setup work. Many stores pay for setup help; Shopify store setup cost covers what it runs, and Shopify migration cost covers moving from another platform.

Marketing and ads. Not part of Shopify pricing at all, but new founders often lump these together. Budget separately.

Payment processing (covered above). Transaction fees plus third-party gateway penalties.

Shopify Fulfillment Network, Shipping, and Shopify Balance. Optional add-ons priced per usage.

A first-year budget for a new store starts with $348 for Basic billed yearly, plus a theme if you buy one, the apps you add, and card fees on every sale. Custom development or setup help lives on top — get help through Shopify store setup experts when the DIY path stalls.

When to upgrade your Shopify plan

Changing plans takes a few clicks in the admin, under Settings → Plan. The hard part is knowing when the upgrade actually saves or makes money.

Basic to Grow

Upgrade when: you need staff accounts. You take more than about $5,000 a month through PayPal or another third-party provider (the 1-point lower fee covers Grow's $50 price difference at that volume). Or your Shopify Payments sales pass about $25,000 a month.

Grow to Advanced

Upgrade when: fee savings cover the price, above about $110,000 a month in Shopify Payments sales or about $55,000 through third-party providers. You need real-time carrier shipping rates at checkout. You have 6+ staff members who need admin access. You use custom reports weekly.

Advanced to Plus

Upgrade when you need something only Plus does: checkout customization before payment, customer-specific B2B pricing or several regional stores. Card fees alone only cover the Plus fee above about $800,000 a month in sales.

Downgrade signals

Not every store needs to keep upgrading. If you no longer use what you upgraded for, moving from Grow to Basic saves $50/month, and from Advanced to Grow $220/month, both billed yearly.

Not sure which Shopify plan fits your business?

Matias Lopez
ML

Matias Lopez

PRO
Front-End DeveloperBuenos Aires, ArgentinaFrom $70
4.97(163 reviews)
shopexpertsscore
85

I have over five years of experience in web development using technologies such as Shopify, Angular, Node.js, JavaScript, React, Vue, MongoDB, MySQL, and PHP. My journey with Shopify started when I joined Hey Carson, now known as 'Shop Experts', successfully completing their trial period. I have gained significant experience in Shopify development. I've worked in complex tasks such as integrating Shopify apps, Shopify Admin API, custom design development, apps extensions development, theme development and much more. Over the past few years, I've acquired what I believe is a solid understanding of Shopify development, which helps me deliver high-quality solutions to the clients I've worked with.

Packaged services
Monthly Retainer,Shopify Theme Updates,Full Store Redesign,Brand Page with search functionality,25-hour pack.,40-hour pack.
View ProfileGet a Free Quote
Erick Kagai
EK

Erick Kagai

PRO
Shopify ConsultantNairobi, KenyaFrom $285
4.93(73 reviews)
shopexpertsscore
85

I help online businesses make more money with what they already have. Your $100 in ads once brought back $1,000. Now the same $100, in ads or apps, quietly brings back less every month. You are busy running the business, so nobody chases why. So I start with an audit, the way a hospital starts with triage. A short call is the triage. A fixed-price read is the lab test. The results decide the fix, and the fix has a fixed price before it starts. Shopify speed and ad tracking fixes: for stores where the ads bring visitors but not sales. One example. A clothing brand's product pages took 15.4 seconds to load. Five weeks before Black Friday, I got them to 7.4 seconds. That is the job: I find what slows your store down, and I fix it. The same work keeps finding a second problem: numbers you cannot trust. The code that tells Meta or Google about a sale fires twice, so sales count double. Ads run across every product, with no check on which ones earn. Apps bill every month for work nobody has measured. So I also check what your money is really doing, instead of trusting what Google, Meta and the apps say. Then I fix what I find. I work with established stores run by their founders. To me, speed and ad spend are sales problems, not technical boxes to tick. What I work on, eight ways in: Speed check. I measure how fast your pages load for real shoppers on a phone. I find what makes them wait, and I fix it. Accessibility check. I test your store the way a keyboard user or a screen reader meets it. I check whether a widget sits on top of problems it does not fix. You get the findings in the order a complaint would reach them. Shopify deadline check. Shopify changes its rules on set dates. Scripts ended on 30 June. Order status script tags ended on 26 August. I find what has already stopped working on your store and what is dated ahead, and I make the repairs. Tracking and attribution fix. Meta Pixel, GA4 (Google Analytics) and server-side tracking. I remove the double counting and prove it in your own dashboards. Ad spend by product and the app bill get read in the same pass. Google and Meta recovery. Your products stopped showing on Google or Meta. I find where the connection broke and get them showing again. Sale price check. AI shopping tools, like ChatGPT, now get your "was" prices from Shopify. I check that yours reach them right. Builds and theme upgrades. New sections and modern themes, with your custom work and your tracking still running. Every change to the live site has a way back. Partner Seat. 25 hours a month. I watch speed, the pages customers see, broken links, tracking and app bills. Your work goes first in the queue. Each check is $285. If you go ahead, I take the fee off the fix price. Key results: Product page load time cut from 15.4 seconds to 7.4 seconds, 52% faster. Mobile PageSpeed on product pages from 18 to 28. The apps the client chose stayed in place, at their call. Two apps were billing to track what the store's own Google channel already did. I removed them, checked the tracking was clean, and took $199 a year off the app bill. Repeat clients going back to 2018. One store has come back for 14 projects over four years. How I work: A paid check first. It measures the real problem, no guessing. If you go ahead, I take the fee off the fix price. Work in stages. You approve each one. Every delivery ends with before and after numbers, and a short list of the next things I found. 80+ projects done. Clients in the US, Canada, UK, Australia and Denmark. Send me your store address. I will tell you what slows it down, whether your numbers add up, and what a complaint would find first. No commitment.

Packaged services
Speed Audit - Core Web Vitals & Mobile Performance,Tracking & Attribution Fix - Meta Pixel, GA4 & Server-Side, double-counting fixed,Google Shopping Check: Are Your Products Showing to Shoppers, and Why Not?,Builds & Theme Upgrades - new sections and modern themes, with your tracking intact,Shopify Deadline Check - find what already stopped working, before a customer does,Accessibility Exposure Read - what a claim letter would reach first,Partner Seat - a standing 25 hours a month on your store,Sale Price Check: Are Your "Was" Prices Set Up for AI Shopping Tools?,Storefront Script Audit: Is Your Checkout Still Your Own?,Cart Check: Do Carts Follow Your Shoppers, and Is Each Sale Credited Right?
View ProfileGet a Free Quote
Deyan Chernogorski
DC

Deyan Chernogorski

PRO
Shopify Plus EngineerRuse, BulgariaFrom $65
4.95(74 reviews)
shopexpertsscore
100

Shopify Performance & Front-end Developer | 10+ Years Building Fast, Custom Stores I’ve spent over 10 years building, customizing, and speeding up Shopify stores for brands of all sizes. I build custom themes and apps, fix slow pages, improve how a store looks and works on desktop and mobile, and handle Shopify Plus checkout customization with Functions. I care about work that is reliable on launch day and still holds up months later, so I stay available after delivery. Proud father of Radost. What I do Custom themes, apps, and front-end features, built to fit your store Shopify Plus Functions and checkout customization CRO & Speed optimization and Core Web Vitals, including advanced CLS fixes UX improvements that make your products easier to find and buy, on desktop and mobile What sets me apart Reliability. Good development doesn’t end at launch, so I stay available for support, improvements, and fast problem-solving. Clients get one person who knows their store and answers quickly, before and after delivery. Free Store Quick Look Send me your store link and within 3 business days I’ll send a one-page summary covering: Your biggest speed problem, explained in plain language A first look at your apps: how many are installed, what looks wrong, and which ones could be replaced with custom theme code Three things on your mobile shopping path that I would fix first, each with a screenshot It’s free, there’s no commitment, and I change nothing on your store. If you’d like the issues fixed, we go ahead step by step: I confirm the scope, and you approve each step. I take a limited number each week, for established stores. Canvas services (new Shopify feature) Canvas store-build sprint For new launches and smaller merchants who want a custom store fast. Kickoff call to define your brand, products, audience, and goals AI-assisted design direction: I write the brief and guide Sidekick in Canvas, then refine the result with direct edits and QA Responsive QA on mobile, tablet, and desktop, covering product, collection, cart, and checkout flows Core Web Vitals and layout shift check before launch Launch, walkthrough, and a post-launch support window of 14 days Working with me Whether it’s a full store build, advanced customization, a Canvas build, or performance tuning, you get clear communication, consistent quality, and dependable support. Not sure where to start? Send me your store link for a free Quick Look.

Packaged services
ChatGPT Ads Pixel Setup for Shopify Stores,Free Shopify Store Quick Look: what’s holding your store back,Shopify Speed & Apps Audit: what’s slowing your store and what your apps cost you,Duplicate Product Schema Fix for Judge.me Stores,AI Real-Time Discounts for Shopify Plus,Custom XML/JSON Products Importer App,Custom Tracking URL Generator App,Custom Markets Modal,Custom Random Animation Section,Custom Filtering Popup,Predictive search bar and a drawer,Custom Calculation Block / Section,Custom Grid Section,Custom Upsell Functionality,Custom Bundle & Discount Builder
View ProfileGet a Free Quote
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Frequently asked questions about Shopify plans and pricing

How much does Shopify cost per month in 2026?
Shopify Basic costs $39/month billed monthly or $29/month on annual billing. Grow costs $105/month or $79/month annual. Advanced costs $399/month or $299/month annual. Plus starts at $2,300/month on a 3-year term. Basic, Grow and Advanced cost about 25% less billed yearly. Starter, the social-selling plan, no longer appears on Shopify's pricing page.
Is there a free Shopify plan?
No. Shopify does not have a permanent free plan. New stores get a 3-day free trial, then can extend for 3 months at $1/month on Basic, Grow, or Advanced — totaling 93 days of full platform access for $3. After that, standard pricing applies. The cheapest plan with a full online store is Basic.
What's the difference between Shopify Basic and Grow?
Grow (formerly called "Shopify") costs $50/month more than Basic on annual billing ($79 vs $29) and adds five staff accounts (Basic has the owner account only), lower transaction fees (2.7% vs 2.9%), and a reduced third-party gateway penalty (1% vs 2%). On card fees alone Grow pays for itself above about $25,000 a month in Shopify Payments sales; staff accounts, or more than about $5,000 a month through PayPal or another provider, can justify it sooner.
When should I upgrade from Basic to Grow?
Upgrade when you need staff accounts, when the 1-point lower third-party gateway fee would save more than the $50/month difference (about $5,000 a month through PayPal, Stripe outside Shopify Payments or another provider), or when Shopify Payments sales pass about $25,000 a month, where the lower card rate covers the price on its own.
How much does Shopify Plus cost in 2026?
Shopify Plus starts at $2,300/month on a 3-year term or $2,500/month on a 1-year term. Shopify also offers a variable platform fee for more complex business structures. Plus fits stores that need something only Plus does, such as checkout customization before payment, customer-specific B2B pricing or several regional stores.
Does Shopify charge transaction fees?
Only if you use a third-party payment gateway instead of Shopify Payments. If you use Shopify Payments, you pay only the card processing fee (2.9% + 30¢ online on Basic, down to 2.25% + 30¢ on Plus). If you use PayPal, Stripe outside Shopify Payments, Klarna standalone, or any other gateway, Shopify adds a platform surcharge of 2% (Basic), 1% (Grow), 0.6% (Advanced), or 0.20% (Plus).
Is annual billing on Shopify worth it?
Almost always, yes. Annual billing saves 25% on Basic, Grow, and Advanced plans. On Basic that's $120/year saved. On Grow it's $312/year. On Advanced it's $1,200/year. The only reason to stick with monthly billing is short-term uncertainty about whether Shopify is the right platform for you — but by then you should be on the 3-day trial and $1/month intro period, not paying monthly full price.
What's the cheapest way to sell on Shopify?
For a full online store, Basic at $29/month billed yearly is the cheapest plan on Shopify's pricing page. Starter, a checkout-link plan for social selling, no longer appears there, so check whether it's offered to your account. Both plans require Shopify Payments or a third-party gateway to actually process orders — card processing fees apply on every sale.
What Shopify plan does dropshipping need?
Basic covers most dropshipping stores in early stages. The lower staff account limit on Basic is rarely a constraint for dropshippers. Grow makes financial sense once its lower fees cover the $50/month difference: above about $25,000 a month through Shopify Payments, or about $5,000 a month through PayPal. Dropshipping-specific themes and apps live on top of the plan cost.

Next step

For most new Shopify stores, Basic at $29/month on annual billing is the correct start. Upgrade to Grow at $79/month when you need staff accounts or once its lower fees cover the price difference. Upgrade to Advanced when you'll use its reports, staff accounts or calculated shipping rates. Plus is for features only Plus has, such as checkout customization or customer-specific B2B pricing.

If plan selection, migration, or Shopify Payments setup is blocking your launch or growth, hire a specialist through Shopify store setup experts. For Shopify Plus migrations specifically, work with a Shopify development expert or Shopify Plus Partner. Free matching, verified reviews, no commissions.

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