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HAS MERIT is a studio crafting conversion-driven Shopify storefronts and building brands for ambitious companies.
We design and develop polished sites that feel like real brands (not quick templates) and back them with brand identity systems that create lasting recognition.
From strategy to branding to design to development, everything’s done in-house for a seamless process. We’re a great fit for brands seeking personalized brand design paired with thoughtful conversion strategy, without the agency fluff or freelance hit-or-miss.
Building Digital Storefronts:
Personalised Design - tailored layouts built to sell, not just look good.
Custom Development - beyond just templates, crafted solutions for your brand.
Conversion Optimisation - auditing and smarter UI/UX so you don’t leave money on the table.
Brand & Identity Design - constructing a brand that stands out and connects.
Seamless Integrations - payments, shipping, and tools connected without friction.
We just helped an FMCG brand increase conversions by 56% and increased net sale by 86% within 30 days by tweaking their existing page.
Female-founded by a designer/developer with experience across brands of all sizes, partnered with a commercial lead from top global CPGs and agencies, we blend design, strategy, and business insight to help brands stand out and scale.
Our clients have been featured in Forbes, Vogue, Allure, mindbodygreen, Whole Foods and more

Most agencies consider the job done when the task is finished. We consider the job done when your business grows. Backed by experience in building globally recognized apps and running our own e-commerce ventures, we offer a true merchant’s perspective. From pixel-perfect UX to proactive conversion optimization, we treat your project as our personal business card.
A Genuine Business Ally: We don't just tick boxes. We align our goals with yours, ensuring that our work contributes directly to your bottom line.
Built by Merchants, for Merchants: With experience running our own e-commerce projects and building global apps, we bring a practical, owner-centric perspective to your project.
Proactive Optimization: We don’t wait for you to spot the gaps. We actively look for ways to improve UX and conversion rates while we work.
Uncompromising Quality: We treat every pixel and line of code as a representation of our reputation. If it’s not perfect, it doesn’t leave our studio.

Collaboration with founders, marketing or operators, and marketing agencies that need a reliable Shopify partner for development and engineering.
Recent work includes Shopify migrations, storefront optimization, and ongoing engineering support for brands such as:
Donald Ross Sportswear (WooCommerce → Shopify Plus migration, build and launch, ongoing customizations and app work supporting marketing and ad teams)
Jeff Dunham (WooCommerce → Shopify migration, build and launch, ongoing technical management)
Just Keep Livin’ by Matthew McConaughey (consulting, theme refresh, technical adjustments, and Giving Tuesday campaign support).
Faith Fight Finish by Dak Prescott (New Shopify Store build, launch, and ongoing support)
Work involves ongoing storefront optimization and technical implementation supporting growth teams and marketing initiatives.

YourStoreMatters: The Shopify Growth Agency for Ambitious Brands.
We help established brands scale their revenue on Shopify and Shopify Plus. We don't just build stores; we build systems that sell.
Our focus is simple: High-Converting Design + Automated Customer Retention.
How We Help You Grow:
Shopify Store Builds: We design fast, premium stores that are easy for your team to manage. No messy code, just a stable foundation for growth.
Email & SMS Marketing: As Klaviyo Master Silver Partners, we turn your email list into a consistent revenue engine (usually 30%+ of total sales) using automated flows and segmentation.
Subscriptions & Loyalty: We implement Recharge and Love Loyalty to turn one-time buyers into recurring subscribers.
Pain-Free Migrations: We handle the complex move from Magento, WooCommerce, or older Shopify themes so you don't lose data or rankings.
Why Merchants Trust Us: We operate as your long-term partner, not a one-off freelancer. We are obsessed with your ROI, your site speed, and your customer's experience.
Our Certified Tech Stack: We are official experts in the tools that power modern ecommerce:
Growth: Klaviyo, Omnisend
Apps: Recharge, Judge.me, Loox, Shopify Flow
Themes: Specialized in customizing premium themes like Horizon, Archetype & Out of the Sandbox Themes.
VERIFIED PARTNER PROFILE: Shopify · Klaviyo Master Silver · Rebuy Bronze · Recharge · Trustpilot · Judgeme · LoyaltyLion · TextYess Elite