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Revenue is growing, margin isn't, and every channel owner has a different explanation. That's the moment to bring in a Shopify ecommerce consultant: someone who reads the numbers across every channel and tells you which one or two problems to fix first.
This page covers ecommerce strategy and wider business strategy for brands selling on Shopify, from independent strategists to ecommerce consulting firms. It isn't channel execution, so running ads, SEO and conversion testing sit with their own specialists. Questions about moving to Shopify Plus have a separate consulting page, and a senior lead who stays on part-time falls under fractional ecommerce leadership.
With 596 experts listed for business strategy on shopexperts (September 2026), shortlisting matters more than browsing. Pick the ones whose past clients resemble your business, then send each the same one-page brief so the proposals line up.
Zettler Digital is a digital marketing agency for Klaviyo retention, paid media and Shopify development. We help brands convert better, keep more customers and spend smarter. Shopify Premier Partners | Klaviyo Elite Partners | Meta Business Partners | Google Partners
LevelOps is a consulting and technology agency built for fast-growing Shopify brands that have outgrown spreadsheets, manual workflows, and disconnected systems. We combine three disciplines under one roof, operations expertise, systems integration, and in-house software development and AI automation. We own the entire delivery from diagnosis through implementation, and we stay accountable to the outcome. Turnkey, end to end, no gaps. We understand how inventory, purchasing, fulfillment, and manufacturing actually work. We know how to connect the systems that run them. And when no tool exists to solve the problem, we build it ourselves. Strategic Operations Consulting Deep, hands-on expertise across purchasing, inventory, fulfillment, and manufacturing. We design end-to-end workflows that connect your Shopify storefront to the back office, from ERP selection and setup to data migration and process optimization, so your operations run as one system, not a dozen disconnected ones. Smart App Stack & AI Agents We select, implement, and integrate the right apps based on industry best practices. When no existing app solves the problem, we build our own. Our curated suite includes A2X, Myworks, Katana MRP, MRPeasy, ShipStation, Matrixify, Shopify Flow, and more. PDF-to-Order Automation Our flagship app converts emailed or uploaded PDFs directly into Shopify or ERP sales orders, eliminating manual data entry for wholesale and B2B workflows. Seamless ERP/MRP & Business Systems Integration We connect Shopify to QuickBooks Online, HubSpot, Katana MRP, MRPeasy, Cin7, Odoo, Microsoft Business Central, NetSuite, and more. One connected ecosystem, zero data silos. We own the delivery. We own the outcome. You just grow.
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Hey! I'm Kat. I've been working with Shopify since 2018, offering store set up, development, and eCommerce consulting services. I have products listed on both the Shopify Theme Store (Divide, Leap, Explore, Move, and Treat), and Shopify App Store (QuickSwatch), and am listed on the Shopify Partner directory. I primarily work with brands in the premium-to-luxury lifestyle space (think: fashion, accessories, food and drink, home, kids products) both in Australia and internationally. I'm a Shopify, Klaviyo, and Judge.me. partner. Whether you're a new brand looking for store set up, or a more established one wondering how you can improve your website (think conversions, integrations, and development support), feel free to reach out.
Sounds Good Agency is a leading Shopify Plus Partner and the first dedicated Shopify agency in the Czech Republic and Slovakia. As certified Shopify Experts since 2016, we specialize exclusively in building and scaling high-performance e-commerce solutions for medium to large enterprises, with a focus on DTC, B2B, and omnichannel retail brands achieving $3M–$200M+ in GMV. Our 15+ person team of full-stack developers, designers, strategists, and project managers brings over 20 years of combined expertise in every phase—from strategic planning and architecture to seamless implementation and ongoing optimization. We're passionate about AI-first processes to accelerate development, foster honest collaboration, and deliver future-proof results that drive real growth. Team Skills E-commerce Strategy & Consulting: Optimizing customer journeys, B2B wholesale portals, and omnichannel ecosystems; expertise in data-driven decisions, CRO (conversion rate optimization), and AI integration for scaling. Project Management & Leadership: End-to-end oversight of complex migrations, custom builds, and integrations, with a track record of 50+ projects completed on time and within budget. Full-Stack Development: Balanced frontend/backend capabilities for enterprise-grade apps, themes, and architecture. Design & UX: High-conversion themes, custom templates, and traffic-ready interfaces tailored for global audiences. Projects We Specialize In We excel in transformative e-commerce projects that blend technical precision with business impact. Highlights include: Store Migrations & Builds Custom App Development B2B/Wholesale Implementations Redesigns & CRO-Focused Themes Systems Integrations With a 5.0 rating from 120+ Shopify reviews and clients spanning fashion, electronics, health/beauty, and food/drink industries, we're committed to stability, innovation, and partnership. Let's build something extraordinary together!
Over the past 10 years, I’ve built a deep, hands-on understanding of how every part of an eCommerce operation fits together, from website UX, retention marketing (email/SMS), and CX optimization to backend systems like ERP, shipping, and software infrastructure. While I’ve worked across the full stack, my focus is clear: helping DTC and B2B brands grow smarter, leaner, and more profitably through eCommerce strategy that actually works. Platform Expertise: Shopify (Plus), Klaviyo, Attentive, Gorgias, Richpanel, Shipstation, Netsuite, Amazon, Meta Ads, Google, TikTok Shop
I’ve worked in e-commerce for over 15 years, specialising in Shopify-based growth, CRO, and international expansion for DTC brands. Leading e-commerce growth for established UK and international brands across beauty, wellness, and lifestyle My focus is on commercial performance, not surface-level design. I work hands-on across site architecture, conversion optimisation, analytics, and experimentation, often acting as a fractional Head of E-commerce or CRO lead for growing brands. I’m pragmatic, data-driven, and comfortable owning results end-to-end, from hypothesis through to implementation and measurement.
We are a digital agency - with our HQ at Patch in York - who focus on brand & product storytelling. We carefully curate, design & build websites that tell people why your brand is special, and why your products are better. Whether it's optimising for conversions or crafting seamless digital experiences, we provide the tools, experience and insights to grow your brand. From design to strategy, we handle the details, so you can focus on what you're great at. We work across liquid themes and headless sites with Shopify - as well as custom builds for growing brands. Get in touch today for a consultation.
Power Commerce is a Shopify-focused commerce and growth agency with 12+ years of experience delivering scalable builds, complex migrations, and performance optimization for high-growth and enterprise brands. Our team has led and supported Shopify projects for globally recognized brands including Dr Squatch, TULA, Natura Brasil, Condé Nast, and Martha Stewart. We specialize in Shopify architecture, Shopify Plus, custom app development, theme and UX optimization, CRO, analytics, and AI-enabled workflows. Power Commerce partners with brands as a long-term technical and growth team, focused on reliability, scale, and measurable results.
I work with founder-led e-commerce brands as a strategic finance partner, helping bring clarity to pricing, profitability, cash flow, and growth decisions. I’m not a traditional fractional CFO—and that’s intentional. Most e-commerce founders know their revenue. Far fewer truly understand where they’re making money, where they’re losing it, and what to do next. Before doing this work, I was a brand owner myself. I’ve sat in the same seat, made the same tradeoffs, and felt the same pressure that comes with trying to grow without breaking the business. That experience shapes how I show up for clients. A lot of the value I provide doesn’t live in spreadsheets. It comes from helping founders think through tough, often messy decisions with real numbers behind them—and without feeling like they’re doing it alone. Some of the ways I typically help: • Understanding true contribution margin by product and sales channel • Pricing and unit-economics decisions that actually improve profitability • Setting realistic ROAS and CPA targets that align with cash flow • Forecasting and planning so surprises are minimized • Acting as a sounding board as the business scales and decisions get heavier I don’t replace your bookkeeper or accountant. I help make sure the numbers are structured in a way that’s actually useful—and then help translate them into clear, actionable decisions. I try to be direct, accessible, and generous with my time and perspective. The best work happens when founders feel comfortable asking real questions and having honest conversations. Best fit: founder-led e-commerce brands doing meaningful volume who want clarity, confidence, and a true thought partner—not just reports.
I help Shopify & DTC brands fix unit economics, cashflow, and operational complexity - especially when scaling into the EU & UK. I’m an EU-based founder and operator with hands-on experience building and scaling a physical-product brand across 30+ countries via Shopify Plus and Amazon. I co-founded BrainGain, a home fitness brand that grew from a garage startup into an 8-figure, multi-market business serving 100,000+ customers. My experience spans the unglamorous but critical parts of scale: unit economics, pricing & VAT, sourcing, 3PLs, cross-border fulfilment, working capital, and marketplace vs DTC trade-offs. Today, I advise Shopify brands - particularly US-based founders expanding into Europe - on how to grow profitably, not just quickly. Most clients come to me when revenue is growing but margins, cashflow, or ops are breaking underneath the surface. My approach is practical and experience-led, focused on clarity, focus, and execution - helping founders double down on what works and avoid the distractions that quietly destroy margin.
Look for someone who has owned a P&L. The most useful strategists have run a brand, or sat close enough to finance to feel a bad stock buy. Ask about a trading decision they got wrong in a previous role and what they would do differently now, because advisers who have only ever advised tend to write plans that look tidy and ignore cash.
Match their usual client to your size. A strategist used to eight-figure brands will recommend a team and tooling you can't fund, while one who mostly works with launches may underestimate how tangled a five-year-old catalogue and customer file can get. Ask for two clients at roughly your revenue and channel mix.
Expect a home-discipline bias, and test for it. Every consultant came up through one discipline, and their plans lean towards it: a paid-social veteran finds the answer in creative, an SEO background finds it in content. Ask what they would do if your constraint turned out to sit outside their specialism, and who they would bring in.
Ask what they leave behind. The engagement should end with your team able to run the plan without them. If the proposal assumes they'll attend every weekly meeting indefinitely, you're buying part-time leadership, which is a different service with its own page.
Walk away from revenue promises. Nobody can promise a growth figure before seeing your margins. Be equally cautious of a plan built around a tool or agency the consultant earns a referral fee from, and of a first meeting spent presenting frameworks instead of asking about your business.
It starts from the numbers. Before any recommendation, the consultant should rebuild four figures: contribution margin per order after shipping, discounts and returns; repeat purchase rate; payback on paid acquisition, channel by channel; and stock cover by product line. A revenue dashboard can't answer what those four can.
It names one or two constraints. A long list of improvements isn't a strategy. The work should identify what is limiting growth right now (thin margin, weak repeat buying, cash stuck in slow stock or acquisition that doesn't pay back) and build the plan around that alone.
It ends in a 90-day plan, not a deck. Every action gets an owner, a date and a measure you can read in Shopify or your finance reports. At day 45 you should be able to tell whether it's working without phoning the consultant.
It depends on what you hand over. Expect to share Shopify analytics and reports, access to your ad accounts and email platform, a monthly P&L and inventory by SKU with cost prices. If a usable P&L doesn't exist yet, building one is the first job, and it may be a bookkeeper's rather than a strategist's.
Sometimes strategy is the wrong purchase. A store without enough sales history has nothing to analyse yet, so spend on launch and traffic first. And if everyone already agrees on the plan and it simply isn't getting done, you need execution capacity, not another plan.
Most ecommerce strategy work is sold as a fixed-fee review or a scoped project. The first two tiles are typical market ranges; the third is drawn from this directory.
Strategic ecommerce review
Diagnosis and a ranked priority list
Strategy project
A plan tied to one decision
Starting prices on shopexperts
Median $1,000 among 27 claimed profiles
Those directory prices, taken from claimed profiles in September 2026, spread widely: at the low end a starting price may cover a single call, at the top a complete review, so ask what a quoted figure actually includes.
Price rises with the number of channels and markets in scope and with the state of your data. If revenue, ad spend and refunds don't reconcile, expect to pay for that clean-up before any analysis starts. Monthly check-ins during the 90 days also cost more than a plan handed over at the end.
To get a quote, send twelve months of revenue by channel, a rough margin after shipping and returns, and the one decision you most need help with.
Scopes vary, but strategy work for Shopify brands usually touches several of these.
Profit per order once shipping, discounts, returns and fees come off
Which acquisition channels pay back, and how quickly
Repeat purchase timing and which customer groups come back
Discount depth and frequency, and what they cost in margin
Stock cover, reorder timing and cash held in slow lines
Sequenced priorities with owners and review dates
When a decision with real money behind it is coming up: a large stock order, a first senior hire, a new channel or a big change in ad budget. Outside those moments, a brand with one product range and modest ad spend rarely needs a full project. A fixed-fee review before the decision is usually enough, and it gives you a baseline to judge later work against.
A strategy consultant diagnoses, plans and leaves. A part-time lead stays, runs the weekly numbers, manages agencies and staff, and answers for results. If you need someone to keep pushing the plan after the first 90 days, look at fractional ecommerce leadership instead. Some brands buy a strategy engagement first, then bring in a fractional lead to carry it out.
Review it at the end of each 90-day plan, against the measures you set at the start. Revisit sooner when something structural changes: shipping or ad costs jump, a supplier raises prices, you add a sales channel, or a new market is on the table. Rewriting the whole strategy every quarter usually means the first version wasn't built on your own numbers.
Yes, and it's one of the first places a good one looks. Frequent sitewide sales teach customers to wait, and the cost shows up in contribution margin rather than in the sales report. Expect analysis of discount depth and frequency by customer group, and a promotion calendar you can run with Shopify's own discount tools.
It's a reasonable request, and a professional consultant won't object. Share what the question needs: category-level margins rather than supplier contracts, and exported reports rather than logins where you can. Agree at the start what happens to your files when the engagement ends, including copies held by anyone they subcontract to.
It should, if those sales draw on the same stock and cash. A plan that tunes the Shopify store while ignoring marketplace or wholesale orders from the same inventory will misjudge both stock cover and margin. List every channel you sell through, with rough revenue for each, and ask how each will be treated. Deep wholesale or new-market work has its own specialists.
