Shopify Performance & Front-end Developer | 10+ Years Building Fast, Custom Stores I’ve spent over 10 years building, customizing, and speeding up Shopify stores for brands of all sizes. I build custom themes and apps, fix slow pages, improve how a store looks and works on desktop and mobile, and handle Shopify Plus checkout customization with Functions. I care about work that is reliable on launch day and still holds up months later, so I stay available after delivery. Proud father of Radost. What I do Custom themes, apps, and front-end features, built to fit your store Shopify Plus Functions and checkout customization CRO & Speed optimization and Core Web Vitals, including advanced CLS fixes UX improvements that make your products easier to find and buy, on desktop and mobile What sets me apart Reliability. Good development doesn’t end at launch, so I stay available for support, improvements, and fast problem-solving. Clients get one person who knows their store and answers quickly, before and after delivery. Free Store Quick Look Send me your store link and within 3 business days I’ll send a one-page summary covering: Your biggest speed problem, explained in plain language A first look at your apps: how many are installed, what looks wrong, and which ones could be replaced with custom theme code Three things on your mobile shopping path that I would fix first, each with a screenshot It’s free, there’s no commitment, and I change nothing on your store. If you’d like the issues fixed, we go ahead step by step: I confirm the scope, and you approve each step. I take a limited number each week, for established stores. Canvas services (new Shopify feature) Canvas store-build sprint For new launches and smaller merchants who want a custom store fast. Kickoff call to define your brand, products, audience, and goals AI-assisted design direction: I write the brief and guide Sidekick in Canvas, then refine the result with direct edits and QA Responsive QA on mobile, tablet, and desktop, covering product, collection, cart, and checkout flows Core Web Vitals and layout shift check before launch Launch, walkthrough, and a post-launch support window of 14 days Working with me Whether it’s a full store build, advanced customization, a Canvas build, or performance tuning, you get clear communication, consistent quality, and dependable support. Not sure where to start? Send me your store link for a free Quick Look.
Find the Best Shopify Experts in Italy
A store based in Italy gets Shopify's admin and checkout in Italian and Shopify Payments payouts in euro, so the platform is rarely what slows a launch down. Choosing who builds it usually is.
As of October 2026, 38 Shopify experts in Italy are listed on shopexperts: 29 agencies and 9 freelancers. Nearly all offer store setup and Shopify development, most also sell marketing and strategy, and most work in both Italian and English. A full-service agency is the norm here rather than the exception.
Fewer than a third publish a starting price, so expect to describe your project before you see a number. Compare the Italian profiles below, which come first, and ask two or three of them for a quote.
Top-rated Shopify experts in Italy
Shopify speed and ad tracking fixes: for stores where the ads bring visitors but not sales I help Shopify stores sell more to the visitors you already pay to bring in. I find the spots where shoppers give up, and then I fix them. One example. A clothing brand's product pages took 15.4 seconds to load. Five weeks before Black Friday, I got them to 7.4 seconds. That is the job: I find what slows your store down, and I fix it. The same work keeps finding a second problem: numbers you cannot trust. The code that tells Meta or Google about a sale fires twice, so sales count double. Ads run across every product, with no check on which ones earn. Apps bill every month for work nobody has measured. So I also check what your money is really doing, instead of trusting what Google, Meta and the apps say. Then I fix what I find. I work with established stores run by their founders. To me, speed and ad spend are sales problems, not technical boxes to tick. What I work on, eight ways in: Speed check. I measure how fast your pages load for real shoppers on a phone. I find what makes them wait, and I fix it. Accessibility check. I test your store the way a keyboard user or a screen reader meets it. I check whether a widget sits on top of problems it does not fix. You get the findings in the order a complaint would reach them. Shopify deadline check. Shopify changes its rules on set dates. Scripts ended on 30 June. Order status script tags ended on 26 August. I find what has already stopped working on your store and what is dated ahead, and I make the repairs. Tracking and attribution fix. Meta Pixel, GA4 (Google Analytics) and server-side tracking. I remove the double counting and prove it in your own dashboards. Ad spend by product and the app bill get read in the same pass. Google and Meta recovery. Your products stopped showing on Google or Meta. I find where the connection broke and get them showing again. Sale price check. AI shopping tools, like ChatGPT, now get your "was" prices from Shopify. I check that yours reach them right. Builds and theme upgrades. New sections and modern themes, with your custom work and your tracking still running. Every change to the live site has a way back. Partner Seat. 25 hours a month. I watch speed, the pages customers see, broken links, tracking and app bills. Your work goes first in the queue. Each check is $285. If you go ahead, I take the fee off the fix price. Key results: Product page load time cut from 15.4 seconds to 7.4 seconds, 52% faster. Mobile PageSpeed on product pages from 18 to 28. The apps the client chose stayed in place, at their call. Two apps were billing to track what the store's own Google channel already did. I removed them, checked the tracking was clean, and took $199 a year off the app bill. Repeat clients going back to 2018. One store has come back for 14 projects over four years. How I work: A paid check first. It measures the real problem, no guessing. If you go ahead, I take the fee off the fix price. Work in stages. You approve each one. Every delivery ends with before and after numbers, and a short list of the next things I found. 80+ projects done. Clients in the US, Canada, UK, Australia and Denmark. Send me your store address. I will tell you what slows it down, whether your numbers add up, and what a complaint would find first. No commitment.
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10+ years, 500+ Shopify store owners, and countless successful projects—I'm a top-rated Shopify expert dedicated to helping brands improve their store's conversion, speed, functionality, and aesthetics. As the longest-serving developer at Shopexperts (formerly HeyCarson), I've built my reputation on meticulous attention to detail, reliability, and unwavering commitment to client success. My work speaks for itself —check out reviews from past clients who can attest to my dedication and results-driven approach.
I’m a seasoned web developer and Shopify specialist with over 5 years of experience delivering high-converting, beautifully designed online stores for clients worldwide. As a core member of the ShopExperts team, I’ve led and contributed to projects ranging from complete Shopify migrations to advanced customizations, always focusing on UX/UI best practices and modern e-commerce strategies. My approach blends technical excellence with creative vision: I believe that every brand deserves a digital presence as unique and inspiring as its mission. Whether you’re a startup seeking rapid growth or an established business looking to refresh your online store, I’ll help you unlock your site’s full potential. I specialize in all aspects of modern web development and optimization: From designing and building engaging websites, to customizing user experiences, integrating third-party tools, and ensuring your online presence performs at its best. My clients value my clarity, reliability, and my commitment to going the extra mile to achieve outstanding results. I’m passionate about staying ahead of e-commerce trends and turning challenges into growth opportunities. Let’s build the future of your brand, together.
I’m a Shopify & Shopify Plus Engineer with 9+ years of hands-on experience, specializing in building, optimizing, and scaling high-performing eCommerce stores. At ShopExperts, I work with growth-focused brands to deliver clean, conversion-driven Shopify solutions, from custom theme development and advanced Liquid/JavaScript customization to store migrations, speed optimization, and complex third-party integrations. My core strengths include: Shopify & Shopify Plus development Custom theme development and heavy theme refactors Site speed optimization & Core Web Vitals Wix / Magento / Squarespace / Square Up / Kajabi / WordPress → Shopify migrations with SEO preservation Custom apps, APIs, and system integrations CRO-focused UX improvements for higher conversions I’m known for my structured approach, clean code, and transparent communication. I don’t just “implement features”, I focus on long-term store health, scalability, and performance, ensuring merchants are set up for sustainable growth. If you’re looking for a reliable senior Shopify engineer who understands both the technical and business side of eCommerce, I’d be happy to help. Big ideas, small questions, or “help, my store is broken” moments — let’s talk on a free discovery call 💬 https://calendly.com/rabia234t/call
Shopify SEO and AEO Consultant–Let's get you found. I built my own Shopify store, The Kind Pet, to $50K in its first year organically with zero ad spend. That's the same structure I build for other stores: collections mapped to how people actually search, content that answers the question before they're asked, and a site that both Google and AI search engines can actually read. After 8+ years working in eCommerce (including building Shopify stores and helping brands double their traffic while growing organic revenue to 30–50% through SEO and conversion strategies), I made the move fully into Shopify growth consulting. What I work on: Site and navigation architecture by user intent Commercial keyword research paired with the collection build-out FAQ and AEO structure–mapped and marked up as schema Internal linking maps built for faster indexing Technical SEO and Core Web Vitals Backlinking SEO Content Marketing Conversion Rate Optimization Recent results: Skincare brand achieving $20K in Black Friday/Cyber Monday sales from organic sales Client organic revenue up 255% in one month, and a separate client up 104% in three months, following collection and keyword restructuring Repeat clients who return project after project once the structure is in place Types of clients: Small to medium-sized merchants Beauty, apparel, hardware, pets, etc. 2-6 year client lifetime–we strive for long-term partnerships Canadian merchants: I charge the same in USD and CAD, so you'll never have to pay for conversion.
Turn Your Shopify Store Into a Reliable Sales Engine If you're looking for a Shopify developer who understands both the technical side and the business outcomes behind it, you're in the right place. As a Shopify Certified Developer with 10+ years of hands-on experience, I've worked with 100+ brands across fashion, apparel, beauty, food, fitness, and electronics to build stores that are fast, scalable, and built to convert. Whether you're a founder launching your first store or an established brand ready to level up, I bring the expertise to get you there. What Gets Delivered: Every project is approached with one goal, growth. Here's what that looks like in practice: Custom Shopify Theme Development — Figma and Adobe XD designs transformed into clean, maintainable Liquid-based themes optimized for performance and long-term scalability Store Redesigns & UX Improvements — Navigation restructured, friction points removed, and user journeys refined to drive more conversions without disrupting live traffic Speed & Performance Optimization — Core Web Vitals improvements, faster page load times, and technical SEO fixes that directly impact search rankings and reduce bounce rate Custom Feature Development — Bundles, upsells, subscriptions, loyalty programs, and third-party API integrations tailored to specific business models Store Migrations & Ongoing Support — Smooth, low-risk platform migrations and dependable technical maintenance that keep operations running without interruption Why Brands Keep Coming Back: Every architecture decision, layout choice, and integration is guided by one question: Does this help the business grow? Clean code and structured development aren't just standards — they're what make a store reliable at scale. Founders launching from scratch, in-house teams needing a trusted technical collaborator, and agencies looking for a dependable Shopify specialist, all have found long-term value in this kind of partnership. Ready to Grow Your Shopify Store? Whether it's a full custom build, a performance overhaul, or targeted improvements to boost conversions, let's map out a clear path forward. Reach out to discuss your goals and what's possible.
A seasoned E-Commerce Specialist with a strong focus on Shopify and Klaviyo with over 6 years of experience.
Senior Shopify Developer with 10+ years of experience building, customizing, and optimizing Shopify and Shopify Plus stores. I specialize in theme development, Liquid, JavaScript, HTML/CSS, performance optimization, app integrations, and creating scalable eCommerce solutions tailored to business goals. I’ve worked across the full development lifecycle, from translating design concepts into responsive, high-performing storefronts to troubleshooting complex technical issues and improving conversion-focused user experiences. I’m also known for fast delivery, clean implementation, and reliable collaboration to deliver business-driven solutions on time.
I'm a Shopify developer with years of hands-on experience building and scaling e-commerce stores — from custom theme development to conversion rate optimization and third-party integrations. I've worked with brands like Après Nail and through platforms like Storetasker, delivering solutions that look great and perform even better. I specialize in Liquid programming, frontend development, and UI/UX enhancement. Whether you need a full theme build, a tricky app integration, or a speed and SEO overhaul, I bring a detail-oriented approach that gets results — not just code. I leverage AI tools like ChatGPT and GitHub Copilot throughout my workflow — drafting Liquid logic faster, QA-testing edge cases, and generating content-ready section structures. This means faster turnaround, fewer revisions, and more value for your budget. My background spans custom store builds, GA4 + GTM tracking setups, Klaviyo integrations, loyalty app configurations, A/B testing, and cross-functional collaboration with design and marketing teams. I treat every project like it's my own store on the line. I'm a Computer Software Engineering graduate and Growth Collective certified in Creative Website Design (Shopify). Let's build something that converts.
Italy's 38 Shopify experts: a large, full-service list
Most are agencies, and most sell everything. Of the 38 experts based in Italy, 29 are agencies and 9 are freelancers. Store Setup & Management appears on 36 profiles, Shopify Development on 35, and Marketing & Growth and Consulting & Strategy on 32 each. You can hire one Italian supplier from strategy through launch to campaigns; the useful question is which of those it does best.
Design and copy are well covered too. Design, UX & Branding is listed by 24 and Copywriting & Content by 20. Finance, Taxes & Compliance is the thinnest category, at 12.
Italian and English, with Spanish as a bonus. Italian appears on 36 profiles and English on 34, so you can brief in either. Ten list Spanish, two French and one Dutch. If Spain is your next market, a Spanish-speaking Italian team can review the translated storefront.
Rome first, then the rest of the country. Rome is the city named most often, and the other profiles are spread from Lombardy and Piedmont down to Campania and Sicily. For almost every Shopify job, sharing a city with your expert changes nothing. It matters for a boutique fit-out with POS, or for teaching shop staff to use the till.
The order of the listing. Experts based in Italy appear first. Scroll past them and the listing continues with experts based outside Italy who also take European clients, which widens the pool if nine local freelancers aren't enough.
What does a Shopify expert in Italy cost?
Just 11 of the 38 experts based in Italy show a starting price. The tiles are built from those 11 prices, in USD as listed in October 2026; profiles priced at zero are left out. With a sample this small, read them as a guide rather than a market rate.
Middle half of starting prices
$48 – $1,745
A wide band from a small sample
Median starting price
$65
Low, and easy to misread
Top quarter of listed prices
$1,745 – $10,000
A quarter of priced Italian profiles start here
Each figure is where an Italian expert's pricing opens, not a quote for your project. Half of the priced Italian profiles start at $65 or less and a quarter at $1,745 or more, so two experts' starting prices can sit far apart. Don't shortlist on that number alone.
What sets the real price. Product and variant count, a move from another platform, Italian only or several languages, POS in a physical shop, and whether campaigns are part of the job. Ask each expert for a fixed quote against the same written brief, with the exclusions spelled out.
Running a Shopify store from Italy: the set-up details
Shops and showrooms. A boutique in Italy can start taking card payments in person with a phone and the Shopify POS app. Italian stores get Tap to Pay with Shopify POS on iPhone and Android, as long as they use Shopify Payments. When it's time for proper kit, Shopify's own hardware store sells POS equipment to Italian merchants directly. A good Shopify POS setup expert syncs shop and online stock from day one.
Payouts in euro. Italian stores can switch on Shopify Payments, and payouts land in euro. Ask your expert to finish the Shopify Payments set-up early; a launch that waits on the payment account is a launch that slips.
VAT settings. Shopify Tax and Manual Tax are the two routes for a new Italian store. Manual Tax leaves the rates to you and can't be used for Union OSS reporting; OSS needs Shopify Tax, or Basic Tax if EU tax collection on your store predates 13 May 2026. Whichever route you take, filing and paying the VAT stay with you and your accountant, because Shopify does neither.
Italian end to end. The admin and checkout both support Italian. Staff run orders in Italian and customers check out in Italian, so the expert's language work is product data and content, not interface workarounds.
Italy's most-listed Shopify services
These are the six categories experts based in Italy list most often. Finance, Taxes & Compliance comes next, on 12 profiles.
Store Setup & Management
36 of 38 profiles: the usual starting point
Shopify Development
35 profiles: themes, custom sections and app integrations
Consulting & Strategy
32 profiles: audits, replatforming and growth plans
Marketing & Growth
32 profiles: SEO, paid campaigns and email
Design, UX & Branding
24 profiles: brand identity and theme design
Copywriting & Content
20 profiles: product descriptions and editorial pages
Questions to settle before hiring a Shopify agency in Italy
With 29 agencies and 9 freelancers based in Italy, both routes are open. An agency makes sense for a full build with design, copy and marketing, which most Italian agencies list. A freelancer suits a defined job, such as a theme fix, a small migration or an app integration, and usually means you talk directly to the person writing the code. Decide by scope, not by price.
No. Location and language are separate details on a profile, so check both. An expert outside Italy who speaks Italian can be a good fit for content and support. For POS in a physical shop or on-site staff training, someone based in Italy is easier to work with, and those experts appear first in the listing.
Ask before you sign. Only 12 of the 38 experts based in Italy list Finance, Taxes & Compliance. A good answer names the Shopify tax setting they'd use, explains why, and says what they'll hand your accountant at the end. A vague answer means you'll need a separate tax specialist alongside the build team.
You should. Thirty-two of the 38 Italian experts also sell marketing, so the agency may be the one opening your ad and analytics accounts. Make sure they're created under your business, with the agency added as a user. The same applies to the Shopify store, the domain and any custom theme code: put ownership in the contract, not in a handover email.
Yes. English appears on 34 of the 38 Italian profiles, so a brand based in another country can brief them directly. Check the expert has built for your market and not only for Italian shoppers, since payments, tax and checkout language differ by country. Ask to see one of their live stores that sells where you sell.